“Never send out an email without your author’s signature!”
You have probably heard this advice before, but: do you use the gains of e-mail signatures to market and promote your books?
Every day you send out emails to friends, family members, business colleagues, your lawyer or accountant, potential readers …
If you have an email signature, you are constantly sending people your “passive” marketing, spreading the word about you, your brand and your books. Create your email signature right now, immediately after reading this post!
Email signatures can be added under “settings” in your email service. Create a hyperlink to your author’s website or blog, or you can hyperlink to your Amazon.com author page. If you are not yet on Amazon, link to your social media presence. Gmail for sample makes it real easy to create an email signature.
Authors should use the gains of their e-mail signatures to market and promote their books. It does not cost you a cent or a penny.