Is this You? Make it Right from the Start!

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Would you learn to drive a car, a totally new profession or fly a plane without a flight instructor?
It makes sense to have a professional for “showing you the ropes”, someone who has studied the subject and has many years experience. The same is true for the “new profession” that you, as an independent authors choose: Publisher.

Getting help BEFORE you write or at least before you publish, can save a lot of headache, beginner mistakes, lots of time and most important: Money! And even when you get help after your book is published, it will improve your appearance as a serious author tremendously.
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Evaluating Book Appearance and Author Platform
Before we start our Publishing and Book Marketing consulting/coaching we ask our clients to fill out a questionnaire in order to evaluate their book’s appearance and if the basics of professional publishing are known and if the author platform or any kind of author brand are visible.
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These are some of the gaps we discover:

• No knowledge about the “competition” of their book
• No clear picture about the potential readership demographic
• No professional author image on Social Media
• Missing author pages on Amazon or Goodreads
• Cover image not in line with the content / not attractive
• No Google+ Page for each of their books
• No email opt-in on their webpage
• No own ISBN, which means not their own publisher
• Not registered with Bowker for worldwide listing of books
• No regular blog posts on their site
• No guest posting on other blogs
• Follows only other writers on Twitter instead of readers or reviewers
• Book is in the “wrong” category on Amazon
• No transfer of Twitter / Facebook followers to Goodreads
• No interesting tweets, just hawking their books
• No email signature, or no “about.me” on blogs
• No articles written for newspapers or magazines
• No free event invitation on Goodreads or Google+
• Social Media sites are not connected with each other
• Book Cover that screems “self-published”
• No pre-publishing reviews are sent out
• No Goodreads Giveaway before book launch

…. well, this list could go on and on …

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Never Too Late
My favored quote is “You never get a second chance for a first good impression”. However, there is always still a good chance to improve the author platform and the author brand, one step at a time.  When all these gaps are closed, sales will pick up!  But you have to do the necessary steps and the groundwork first!  Let’s help you with our 30+ years of professional publishing experience and marketing studies. See also samples how we can support your marketing efforts.
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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 980 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/

Home

http://bit.ly/VmtVAS 111Publishing @ Google+

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WRITERS SEMINAR, OTTAWA, CANADA, Nov 16

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Ottawa Parliament from the Museum of Civilization

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Our Writers Seminar, in Ottawa, on Nov 16, next Saturday, shows established  A N D  aspiring authors how they can “promote their books on a shoestring”, using their previous manuscripts for content marketing. As a Canadian writer or small publisher, do you know about the Government Grants you might be eligible for? One of the interesting topics in this seminar – among many others.
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Prepare for an inspiring Workshop!
Participants will find out how to navigate the modern publishing world and get hundreds of
valuable marketing tips during this seminar while in the relaxed atmosphere of a group of
writers. Get to know how to promote books without even spending money for it. Get practical hands-on tips for content marketing – and get a chance to ask your own questions after the Seminar.
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These are the WRITER’S SEMINAR Main Topics:

• Learn about Government Canada Grants for writers
• Create your own brand and your platform
• Leverage the content of your book into other markets
• Learn about the pre-publishing & publishing process
• Identify your target readers and their demographic
• Find out how to reach these readers online and off-line
• Choose the type of publishing that is right for you
• Market and publicize your book successfully on a budget
• Prepare your next bestseller & find free book publishing funding sources

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Read more here: http://www.111publishing.com/seminar-ottawa/

Admission is only $39 for online sign-up till November 14 – or cash at the door is $59.
THANKS a lot in advance for letting other writers know about this event.  See you there : )

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.international-ebooks.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 900 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Create Your Author Platform

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Platform, a buzz word these days… “What’s Your Author’ Platform”?  THE famous question you will be asked by agents and publishers before they even consider to read your query or manuscript. As they spend almost all of their marketing dollars for bestseller authors, publishing houses nowadays expect authors to do their own book marketing. To ensure, the author brings his or her own audience and lots of potential readers and book buyers, agents and publishers want to see lots of followers and friends on Social Media sites and how an author appears on these sites. They want to see a solid number of blog subscribers/web visitors and the authors ability to present themselves to an audience.
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So, What Are the Essentials of a Platform?
In short:, platform is the visibility, the authority of the author, a proven reach, as well as a far reaching audience.

• A Quality Blog / Website with a Large Readership
• Guest blogging to successful websites, blog, magazines, and other media
• Public speaking – the bigger the better, however at least at your local library
• Smart connected social media presences (Google+, Twitter, FB, LinkedIn etc.)
• Forum memberships, starting with Goodreads, Bibliophil, Wattpad …
• Media appearances/interviews online and in print, TV, radio
• and …. more than one book!

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Building an Author Platform
is not something you can do overnight, or in a month. The best time to start working on your platform is long before you start writing your book. Even if your book is excellent, has received great reviews, a marvelous cover – if readers don’t know about it, you are stuck. And if you go with a major publisher and they would receive – within three months from your books’ launch – lots of unsold copies returned by the bookstores, they would never publish anything from you again. That’s why they ask, “how will you market your book” or “what’s your platform.”

You might think, this is the publishers job – and you might be right. But not even for famous authors they will do all the blogging or social media part, they only advertise celebrities way more than unknown writers and pay for exposed space in bookstores, or send these authors on book signing tours.
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That’s all Publishers will Do:

• editing, transforming a good manuscript to a great one
• design the book (layout) and its cover
• organize the printing process / e-book formatting
• distribute your book in stores, speciality retailers and online
• carry out all the necessary book keeping with retailers and your royalty payments

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Publishing houses laid off a huge amount of their staff within the last years. Remaining, over-worked publicists are not able to give your book’s marketing the attention it needs.
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“When is it Time to Start Building your Author Platform?”
Alan Rinzler, former editor for some of the “Big Five” explains in detail the Do’s and Don’ts “What writers need to know” and gives detailed examples – a must-read for every author.  He reminds authors: “A cardinal rule of the new author platform is never to actually ask people to buy your book (and my advise: never to motion people to like / follow you on FB or Twitter). Rather promulgate your work by making an enduring connection. Establish an authentic online personality, offer valuable information, analysis, opinion, and inspiring entertainment.”

Jane Friedman, e-media professor and former publisher of Writer’s Digest brought it to the point: “Getting a book published does not equate to readership. You must cultivate a readership every day – and start today. Audience development doesn’t happen overnight, or in six months or a year. It continues for as long as you want to have people read your books.” Read also Kristen Lamb’s blog article “When is it Time to Start Building your Author Platform?” Read the blog post about bestseller author Trey Ratcliff, mentioned in a former article.
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Without having a clear idea of which methods of promoting yourself and your work are really worth the investment of time, you might be tempted to avoid the subject entirely. But in today’s publishing world, neglecting your platform, even before you have a book deal, can be a precarious mistake. The most successful authors are those who have created ways of finding lasting fans – and of reaching out to new ones every day.
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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.international-ebooks.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 900 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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The Latest Numbers – For Your Books Success

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Savvybookwriters.wordpress.com ranked #102,462 in the world and in the USA #45,649  according to Alexa website ranking. “Savvybookwriters.wordpress.com receives 9,588 page views per day and has website back links from #339 websites.” They are only talking about one of our websites / blogs! We promote our clients’s books on several websites, plus on our numerous Social Media sites.
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Extensive Outreach to Book Lovers
Most important for promoting your book campaigns is a well-known partner with an extensive outreach to book lovers and readers / reviewers communities.  There are four more websites, notably http://www.e-book-PR.com, http://www.international-ebooks.com, http://www.111Publishing.com/blog   and this blog https://savvybookwriters.wordpress.com with well over 500,000 readers so far – plus all our Social Media sites, such as 3 Twitter Accounts with over 40,000 followers, 4 Google accounts with over 7,000 followers and 3 Pinterest book pages, where we post on a daily basis.
We are members in several dozens of reader / book communities on Google+ with ca. 60,000 friends and Goodreads – where we have over 3,200 friends. We also contribute daily to websites such as Tumblr and StumpleUpon. All these pages are connected with each other, it is a whole showcase network, which means your book and it’s cover will show up on many different places on the internet.
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Three Ways Authors Can Benefit
More than 30 years of publishing experience and our great connections are valuable ingredients in consulting and coaching:

1. Online Seminar / Marketing Package
2. Weekend Seminars
3. Promo / Advertising / Email Newsletter / Websites
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1. Online Seminar: Consulting & Book Marketing Help:
This comprehensive package consists of two main parts:

Online Seminar / Consulting

• Unlimited book marketing consultations by email for up to three months
• Unlimited social media help for up to three months
• Article to introduce your book to readers
• Three hours of one-on-one Book Marketing Online Seminar phone-consultations
• Instructions / checklist / links for you to use for your book promotions
• Author interview on our blog website – this article stays there forever!
• Free e-book for you: “Book Marketing on a Shoestring” launch Spring 2013
• Plus one surprise gift we will reveal once you signed up!

Marketing of your book(s)

• Introduction of your books on dozens of reader communities with a 60,000+ audience
• Advertising of your book on free days /promotions with Amazon KDP to over 500.000+ readers
• Blog posts including cover image/author bio/books description on both, blog & our websites
• “Book of the Month” individual email recommendation to more than 3,200 readers on Goodreads etc.
• Book posts/tweets/ads several times/week for 3 months on all sites to more than 500.000+ readers

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As one client recently commented on our blog: “I fully agree that the Book Marketing package offered is not only economical, but with value added services. She guides me on a day-to-day basis, always helpful, always approachable. Thank you. Highly recommend Doris.”

To sign up for the Online Seminar go to:  http://www.111Publishing.com/Seminars

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2. Writers Seminars on Weekends
Find out how to navigate the modern publishing world, get hundreds of valuable marketing tips during this seminar while in the relaxed atmosphere of a group of writers. Learn how to promote your book without even spending money for it. Get practical hands-on tips to market your book.

These are the WRITER’S SEMINAR main topics:

• Learn about the pre-publishing & publishing process
• Identify your target readers and their demographic
• Find out how to reach these readers online and off-line
• Create your own brand and your platform
• Choose the type of publishing that is right for you
• Market and publicize your book successfully on a budget
• Leverage the content of your book into other markets
• Prepare your next bestseller & find free book publishing funding sources
• Learn about Government Grants and funding for your print book
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3. NEW: Advertising & Social Media Promotion:
Three months for only $79. Just in time for NaNoWriMo to give you writing time while we promote your book. Are you planning any of these book promotions:

• Introduction / launch of a new book?
• Have a Goodreads Giveaway?
• A reduced book price campaign?
• Amazon KDP Select FREE days?

To take advantage of this inexpensive book advertising and to sign up at an extremely low price go to http://www.international-ebooks.com/book-promo  or http://www.e-book-PR.com/book/promo

 

Let us help you to learn the publishing ropes, become a successful writer and save time – time to write!  For any questions you might have, send us an email, using the forms you can find on each of our websites. Contact us, no matter if you are a single writer or a writers group to schedule a seminar / workshop in your area. Winter and Spring 2014 w’ll have several on the East Coast and Eastern Canada.

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Thanks a lot for following:

@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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Secret of Successful Book Publicity

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Have you heard about our NEW Advertising & Social Media Promotion:
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Are you planning sometime any of these book promotions:

• Introduction / launch of a new book?
• Have a Goodreads Giveaway?
• A reduced book price campaign?
• Amazon KDP Select FREE days?

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Most important for promoting your book campaigns is a well-known partner with an extensive outreach to book lovers and readers / reviewers communities.
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ALEXA Traffic Rank:
SavvyBookWriters.wordpress.com:  Our ALEXA Traffic Rank in the USA as of September 1, 2013 is at a great: 47,490  !!! out of of more than 500.000 sites, which means being in the top 9% in America. Our worldwide rank as of today is 102,462  – out of almost 1 BILLION websites worldwide!  This means SavvyBookWriters is in the top 1% of the world’s websites.
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And this is only one of our websites / blogs! 
There are four more websites – plus all our Social Media sites, such as 2 Twitter Accounts with more than 40,000 followers, 4 Google+ accounts with approx. 6,000 followers and 3 Pinterest book pages with almost daily contributions. We are members in several dozens reader / book communities on Google+ with ca. 50,000 friends and Goodreads – where we have more than 2,700 friends. We also contribute daily to websites such as Tumblr and StumpleUpon.
All these pages are connected with each other, it is a whole showcase network, which means your book and it’s cover will show up on many different places on the internet.
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For more info and to sign up, go to 
http://www.e-book-pr.com/book-promo/

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If you would like to get help in all things publishing, how to build your author platform, have your book intensively promoted through several articles, author interviews and BOOK OF THE WEEK, and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars

Or visit  http://www.e-book-pr.com/book-promo/  to advertise your new book, specials or KDP Select Free Days only.

Please check out all previous posts of this blog (there are almost 900 of them : ) – if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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The Foundation for Your Publishing Success

Platform wikimedia.org

When building a house, no one would start with the walls or the roof.  The first step is in preparing the ground and building the foundation that carries the home. Same with your publishing endeavor, you start from scratch to build a platform.

Platform, a buzz word these days… “What’s Your Author’ Platform”? the famous question you will be asked by agents and publishers before they even consider to read your query or manuscript.

Read the blog post about Bestseller author Trey Ratcliff,  mentioned in a former article

“I am sitting in a nice restaurant in San Francisco with all these executives of a major publishing house. It’s one of these power dinners of lore. We are to discuss the upcoming launch of my book, and I’ll never forget what happened. They asked me, “OK, Trey, what are you going to do to market this book?”  You could have knocked me over with a feather.  My young publishing life flashed in front of my eyes…  I ended up putting together a robust launch campaign. Luckily I already had thousands of people who came to my blog every month, a healthy Twitter following (this is before Google+) and a great network of people to help. I did everything, including….”

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So, what are the essentials of a platform?

• Blog / website with a large readership
• Guest blogging to successful websites, blog, magazines, and other media 
• Public speaking – the bigger the better, however at least at your local library 
• Smart connected social media presences (Google+, Twitter, FB, LinkedIn etc.) 
• Forum memberships, starting with Goodreads, Bibliophil, Wattpad … 
• Media appearances/interviews online and in print, TV, radio
• and …. more than one book!

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Even if your book is excellent, has received great reviews, a marvelous cover – if readers don’t know about it, you are stuck.

And if you go with a major publisher and they would receive – within three month from your books’ launch – lots of unsold copies returned by the bookstores, they would never publish anything from you again. That’s why they ask, “how will you market your book” or “what’s your platform.”
You might think, this is the publishers job. Not even for very famous authors they will do the blogging or social media part, they only advertise celebrities way more than unknown writers and pay for exposed space in bookstores, or send these authors on book signing tours.
.

Publishers will do:
– editing, transforming a good manuscript to a great one
– design the book (layout) and its cover
– organize the printing process / e-book formatting
– distribute your book in stores, speciality retailers and online
– carry out all the necessary book keeping with retailers and your royalty payments
.

Publishing houses laid off a huge amount of their staff within the last years. Remaining over-worked publicists are not able to give your book’s marketing the attention it needs.
.

Jane Friedman, e-media professor and former publisher of Writer’s Digest brought it to the point: “Getting a book published does not equate to readership. You must cultivate a readership every day – and start today. Audience development doesn’t happen overnight, or in six months or a year. It continues for as long as you want to have people read your books.”
.

Without having a clear idea of which methods of promoting yourself and your work are really worth the investment of time, you might be tempted to avoid the subject entirely. But in today’s publishing world, neglecting your platform, even before you have a book deal, can be a precarious mistake. The most successful authors are those who have created ways of finding lasting fans – and of reaching out to new ones every day.
.

Spend less time promoting – and more time writing.
Most writers are not marketing specialists by trade, so if you need help and assistance in building a platform, read all our former blog posts or book us for a while  (it’s just $98 for 3 months) to get all the individual support for your book and the knowledge, necessary to continue on your own.  We studied for years e-publishing and book marketing, so that YOU don’t have to.

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If you enjoyed this blog post, please feel free to check out all previous posts (there are almost 700 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.  Feel free to re-blog on your own WordPress blog

Thanks a lot for following:

@111publishing

http://pinterest.com/111publishing/

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS      = 111Publishing @ Google+

Don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks

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Related articles

• The Seven (Deadly) Sins to Avoid When Marketing Your Book (barefootbasics.com)
• Drive Successful Content Marketing with a 3-Part Media Plan (contentmarketinginstitute.com)

 

PART 2 – 45 More Websites to Promote Your Book

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PART TWO “Advertise” your Book for FREE
See the first 50 websites here

Forums / Networks / Book Communities / Book Bloggers – all this means free Promotion for your book!

For your book to sell, you need to create the demand. You need an audience, a platform – which you will get when your book is showing up on many websites and forums, visible to readers.

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1.        http://www.bookjetty.com
2.        http://worldliterarycafe.com/
3.        http://www.independentauthornetwork.com
4.        http://www.bookcrossing.com
5.        http://www.shelfari.com
6.        http://www.bookmesh.com
7.        http://www.whatsonmybookshelf.com
8.        http://www.revish.com
9.        http://www.online-literature.com/forums
10.        http://www.writing.com
11.        http://forums.onlinebookclub.org
12.        http://www.bookandreader.com/forums/
13.        http://www.canadianbookclubs.com/forums
14.        http://www.ebookforum.info
15.        http://www.friends4brandt.com
16.        http://www.bookgrouponline.com/forum
17.        http://www.kindleboards.com
18.        http://www.memyshelfandi.com/p/review-policy.html
19.        http://thebookmarketingnetwork.com/
20.        http://writersbreak.com
21.        http://www.writersmarket.com
22.        http://weread.com/
23.        http://www.lindsayburoker.com
24.        http://www.thepassivevoice.com
25.        http://davidgaughran.wordpress.com
26.        http://www.goodbookideas.com/
27.        http://www.reading-forum.co.uk/forum
28.        http://www.online-literature.com/forums
29.        http://www.writing.com
30.        http://www.whowrotewhat.net/
31.        http://www.bookreportradio.com/
32.        http://www.timgreatonforum.blogspot.ca/
33.        http://www.figment.com
34.        http://forums.onlinebookclub.org
35.        http://www.bookandreader.com/forums/
36.        http://www.ebookforum.info
37.        http://www.friends4brandt.com
38.        http://www.bookgrouponline.com/forum
39.        http://mariefostino.weebly.com/books.html
40.        http://independentauthorsinternational.org/iAi/Authors.html
41.        http://addictivestory.wordpress.com/indie-book-promotions/
42.        http://www.canadianbookclubs.com/forum
43.        http://www.bowkerlink.com/corrections/common/home.asp
44.        http://ebooksalon.blogspot.co.at/ (German)
45.        https://savvybookwriters.wordpress.com/2012/10/23/authors-want-pr-for-your-book/

More Websites and hundreds of tips how to promote your book in the upcoming book “Book Marketing  on a Shoestring”.  It will be launched at the end of November.

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 570 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris
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