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The Secret for Better Titles and Headlines

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Crane-at-Sunset

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Compelling headlines are extremely important: You have only a 1 or 2 second window of opportunity to show that your article is worth reading or that your website is worth visiting.  This is the average amount of time that a reader scans an individual search item before deciding whether to click on it or move on to the next one.

Get the attention of target readers who are searching the topic you are writing about and who will be interested in your article. The headline you write should show this specific topic, drawing the reader into your blog’s or website’s content.
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Tips for better headlines:

1. Use words that give the promise of a solution or beneficial information:

  • “7 ways to draw more customers to your website”
  • “When you should start to…”
  • “How you can boost your sales”
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2. Use numbers in the headline to convey a list of ideas or suggestions.
When you begin the title with such words as “10 ways to…”, a large audience will feel drawn to read such articles due of the promise of a list of  suggestions or solutions.
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3. Words such as “how to”, “what” and “when”
Very effective words to begin your headlines with, e.g.

  • “How to Write Better Titles and Headlines”
  • “What are Visitors Reading First?”
  • “When are You Going to Start Your Blog?”

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4. Include keywords in your headlines.
They are important because they are what your target audience is using to search / google for the answers to their questions.
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5. A question in your article title is sure way to get noticed.
Questions draw attention and will encourage readers to search for answers in your article or book. They work well due to the doubts they create in the mind of the reader. They feel the need for assurance to know enough on the subject and read it to get more information.

  • Is dieting really helping you to lose weight?
  • Are you a savvy investor?
  • Can you eat healthy at fast-food joints?
  • Who Else Wants …
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6. Some suggestions for eye-catching headlines:

  • The Secret of …
  • Here is a Method That is Helping …
  • Little Known Ways of …
  • Get Rid of Your …
  • Here’s a Quick Way to …
  • Now You Can …
  • What Everybody Ought to Know About …
  • Are You Ready to Learn …
  • 11 Ways to Cope With …
  • If you Love …
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Sub-titles are equally important:

Writing for the internet is NOT the same as writing a book.  Research studies confirm how user read on the web:  They don’t !!!  People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences. In research on how people read websites we found that 79 percent of our test users always scanned any new page they came across; only 16 percent read word-by-word.
If you want your writing to stand out from thousands of competitors: good article, book or blog headlines and sub-titles are one of the most important things you can do to entice people to read further.
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Powerful Non-Fiction Book Titles Attract Audiences

Implementing this fact is not very easy. Here are a few tactics to write book titles that are compelling, as well as interesting.

Question in the Title
A question in your article title is sure to get noticed. Questions draw attention and will make readers want to go through your article to find the answers. “Is your diet making you lose weight”, “Are you a caring parent?” are all good examples. 
Such questions work because they create doubts in the mind of the reader. They feel they do not know enough on the subject and read your book to find more information.

“How –to” Titles
The ‘how to’ titles have also become very popular. They are helpful as they give precise instructions about how to execute a particular task. The “how to” book with its detailed instructions takes care of this doubt.


Numbers in your Titles

You can try using a number in your book title. It tells potential readers that your book is meaningful and contains useful information. It also makes the information provided in your article appear reliable and practical. To go a step further, write the number in your title in its digit format instead of spelling out the word. This helps readers to scan your book title more quickly and  increases the overall visibility of your title.

But not only book titles for non-fiction, also article titles and blog titles will benefit from these tips.

 

 
1 Comment

Posted by on December 6, 2011 in Marketing, Writing

 

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7 Tips for Better Titles and Headlines

TypewriterGood headlines are extremely important: You have only a 1 or 2 second window of opportunity to show that your article is worth reading or that your website is worth visiting.  This is the average amount of time that a reader scans an individual search item before deciding whether to click on it or move on to the next one.

Tips for better headlines:

1. Your aim as a writer or a blogger is to get the attention of specific people who are searching the topic you are writing about and who will be interested in the content. The headline you write should accurately reflect the specific topic.

2. Use words that give the promise of a solution or beneficial information, such as

  • “7 ways to draw more customers to your website”
  • “When you should start to…”
  • “How you can boost your sales”

3. Effective techniques are to use numbers in the headline to convey a list of ideas or suggestions. When you begin the titel with such words as “10 ways to…”, a large audience will feel drawn to read such articles due of the promise of a list of  suggestions or solutions.

4. Words such as “how to”, “what” and “when” are also very effective words to begin your headlines with.

5. Include keywords in your headlines, they are important because they are what your target audience is using to search / google for the answers to their questions.

6. A question in your article title is sure way to get noticed. Questions draw attention and will encourage readers to search for answers in your article or book. They work well due to the doubts they create in the mind of the reader. They feel the need for assurance to know enough on the subject and read it to get more information.

  • Is dieting really helping you to lose weight?
  • Are you a savvy investor?
  • Can you eat healthy at fast-food joints?
  • Who Else Wants …

7. Some suggestions for eye-catching headlines:

  • The Secret of …
  • Here is a Method That is Helping …
  • Little Known Ways of …
  • Get Rid of Your …
  • Here’s a Quick Way to …
  • Now You Can …
  • What Everybody Ought to Know About …
  • Are You Ready to Learn …
  • 11 Ways to Cope With …
  • If you Love …

If you want your writing to stand out from the thousands of competitors, good article, book or blog headlines are one of the most important things you can do to entice people to read further.

 
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Posted by on October 18, 2011 in Marketing, Writing

 

Tags: , , , , ,

 
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