Before you start reading these tips: Be aware that big media reviewers do not even accept 10% of the submissions they receive – and as an independent author you are competing with traditional publishers. However, if you don’t give it a try and query professionally, you will never know. Book review editors are not the only ones who might accept your books for review, try columnists as well, especially if you write non-fiction. If your book is about an adventurous bike tour in Jamaica, you can send your review submission to both, the travel section editor of a major newspaper or to the sport editor of this publication.
Always check carefully their submission rules!
Most review sites want hard copies of the book at least 3 months prior to publication. Even if you have planned to publish an e-book, get 30-50 copies printed at a digital printer, at CreateSpace or use any of the new Espresso-Publishing machines that you can find in major cities, but who also deliver via mail or UPS. Having print copies is not only important for reviewers, but also for your book launch or book signings and to sell them to people who prefer print instead of e-books. Other reviewers, especially top book bloggers take books also after their release and more and more accept e-books.
Create an address database or any kind of list, where you type in the title, name, address, phone/email of the recipient, the date of submission, their guidelines. Never, ever sent your review query “to the editor” or “to whom it may concern…” Verify that they review your genre of book before you submit. Follow their publication-date deadlines.
When Should You Send Out Your Review Submission?
January / February for spring and July / August for fall, with less competition from major publishers. Don’t send out your query to arrive at the editors office on a Monday. Time it so, to be there at a Thursday or Friday.
Make sure that you include all your contact info: name, mailing address, website address, phone number, and email address. Use http://about.me to create an appealing info site about yourself and include it in your contact info. Important: Don’t forget the book’s information: price, ISBN number, number of pages, and genre. Carefully pack your book in airfoil envelopes or boxes. You want them to look professional and brand new when they arrive at the editors office.
Add a media kit, including your biography, high-resolution and professional images, a book trailer link, a blurb, the synopsis of the book and contact information for you in an email.
Some of the most reputable reviewers
Los Angeles Reviews
Midwest Book Review
NY Times Reviews
Send a thank-you note/email to anyone who reviews your book. They took a long time reading and reviewing your work, writing an article and get back to you, so take five minutes and write them a thank-you letter!
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