Publishing News from All Over the World

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The Guardian reported:
The University of Central Lancashire has announced the launch of what it describes as the world’s first degree in self-publishing.

The MA will begin in September, and course leader Debbie Williams believes it will help “legitimize” self-publishing. “Things have definitely changed. In the last two years, self-publishing has stopped being a dirty word, and is a legitimate option for authors,” she said. “Even the biggest authors are looking at it now.”

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Gook eReader reported:
The London-based Alliance of Independent Authors announced today that it has partnered with Kobo to release a guide to its newest author campaign, the Opening Up to Indie Authors guide. ALLi will use Kobo’s extensive global retail reach to make the guidebook available to its 190 international marketplaces.

Unlike initiatives that woke consumers up to the great titles being published by independent authors, this campaign is aimed at the local booksellers in hopes that they will finally see the benefits to taking risks on self-published books.

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Publishers Weekly reported:
The London Book Fair has announced the agenda for its Publishing for Digital Minds Conference, in alliance with the Publishers Association, and sponsored by the Copyright Clearance Center. The sixth edition of the conference will take place April 7, just before the opening of the fair.

Among the speakers confirmed for the 2014 edition are Dominique Raccah, CEO of Sourcebooks, who will appear in a session for industry thought leaders. Bill Thompson, the veteran technology journalist and head of partnership development at the BBC Archive will deliver a keynote speech, and the BBC Director of Children’s, Joe Godwin will participate in a discussion on targeting child and YA audiences online. Hugh Howey will talk about his experience of being a simultaneously conventionally published and self-published author.

Entrepreneurs from publishing start-ups will also be represented at the conference. Open Road Media’s Rachel Chou will explore the content marketing company’s experience of promoting e-books.
Read more about the London Book Fair’s program.

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Digital World reports:
The Competition Bureau of Canada, an independent law enforcement agency, announced that it has reached an agreement with four major trade book publishers that limits their use of agency ebook pricing in Canada.

Following an 18-month investigation into the ebook industry in Canada, the Competition Bureau concluded that Hachette, HarperCollins, Macmillan, and Simon & Schuster have engaged in conduct that resulted in reduced competition for ebooks in Canada, in contravention of the country’s Competition Act. The four publishers have signed a consent agreement to remove or amend clauses in their distribution agreements with individual ebook retailers that the bureau believes restrict retail price competition. Read the whole article here.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,000 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
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Planning to Exhibit at a Book Fair? 15 Tips!

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Large book fairs in the U.S. and worldwide are geared toward booksellers and librarians. These shows offer big trade publishers, as well as smaller ones and author-publishers a chance to promote their books to bookstore buyers and librarians. See how authors can participate on a budget at small regional or national and even at major publishing industry trade shows.

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Major International Book Shows
Frankfurt Book Fair, London Book Fair, Bologna Children’s Book Fair, Abu Dhabi and Leipzig Book Fair, not to forget the book show in Edinburgh, focus mainly on international book sales and the sale of foreign and translation rights of books. Non-fiction books might often have a higher chance of success at these fairs. National or state-wide book fairs, such as the BEA in New York City, or the Texas Library Show  are attended by both, librarians and bookstore owners.

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How to Learn About Book Shows
First of all, find as much information about these shows as possible on their websites. Study their list of exhibitors and the genres of books displayed. Learn which audience is usually attending these shows. Check out the website of the American Library Association ALA where the library conferences are taking place throughout the year. Ideally attend book fairs first as a visitor and talk to as many people as you can – visitors and exhibitors alike, before you decide to rent a booth. It will be a great learning experience. Notice what other presenters are doing. Bring a notepad and paper, taking notes on what you appreciated in certain booths and what you thought other booths could have done better.

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How to Save Expenses
A great way to share expenses is to get together with other independent publisher/authors you know, and rent a table or a booth together. If you divide the cost for a booth through three or four, your partizipation is suddenly not prohibitive anymore. Beware of companies that offer to show your books at International Fairs, such as the one in Frankfurt. Their fees run often from well over $200 to $500 and they will claim that hundred-thousands of visitors will see your book and you might even get a foreign language contract. Truth is, your book will sit with hundreds of others in a shelf, and no one will promote it to potential publishers. Save the money! There are millions of books displayed at these fairs and the chance that a foreign publisher discovers your book is smaller than to win the lottery.
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What to Prepare
It is never too early, but often too late, to organize such a complex venue, especially for out-of-town shows. Here are just a few ideas for your checklist:

• Sign up early. Apply and pay any fees ahead of time, too.
• Contact event organizers with any special requests.
• Need lighting or electricity in your booth? Request it well in advance.
• Choose a booth location on a high-traffic spot.
• Calculate expenses, such as booth rental, electricity, travel, hotel, giveaways etc.
• Make reservations for hotel, flight and rental car if necessary.
• If you are the sole exhibitor, organize at least one more person to help.
• Order your displays and signs, flyers & business cards for your booth well in advance.
• Check out all equipment that they work properly: laptop, overhead projector, displays, cables, lamps, spotlights, charger…
• Giveaways such as book marks, peppermints, stickers, pens, even totes with your books title or cover image (if you want to splurge) should be ordered well in advance.
• Folding chairs, a step ladder and a cart or dolly are useful items that you will be glad you brought.

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How to Attract Visitors

• Display and let your book trailer run throughout the day. All you need is a laptop and projector and a white display for the background. It draws for sure more people to your booth.
• To stay in contact with interested visitors, bring a fish bowl to collect business cards and email addresses / contact information. Offer a really attractive prize for this sweepstake and you can be sure to get lots of cards.
• Offer interested visitors to sit down for a moment, to have a cool drink while talking with you. They will be happy to rest their burning feet …
• Have a well-lit booth to attract visitors, dress professionally and never, ever! eat at your exhibition booth.

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Partizipating in a book fair means a lot of organizing, and it should be done well in advance, especially when the show is in another state or country.  These are just a couple of tips, check out these three sites for comprehensive checklists:
http://avee-angel18.hubpages.com/hub/8-Guidelines-to-Attract-Visitors-to-Your-Exhibition-Booth
http://www.julienrio.com/marketing/english/checklist-perfect-trade-show-consumer-fair
http://www.toptenwholesale.com/blog/tips-organize-trade-show-booth.htm

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars  Or visit http://www.e-book-pr.com/book-promo/  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 980 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

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http://www.111publishing.com
http://www.e-Book-PR.com/

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How to Become a Self-Publisher – Step-by-Step Explained

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Dear Reader:
This weeks blog posts will be dedicated to one subject only: REAL Self-Publishing.
Keeping all your rights, being your own publisher, play by your own rules… During the last weeks you found quite a few articles here on this blog, related to “Author Beware!” What could happen if you contract with so -called “publishers”.
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Now I will show you HOW you can become a publisher yourself, without contracting, and how you
can publish on your own terms. And it is not theoretical: I began as a publisher of books and an
aviation magazine almost 30 years ago (print) and still do it (print and digital). I also have seen many authors giving the rights to their fabulous work away for a pittance and now are trapped their whole life in very unfavorable contracts.
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Why should you be your own publisher?
Consulting and coaching authors, I can see every day how difficult it is for authors when they don’t own full rights to their books, even their own book marketing efforts are limited and they have to rely on the mercy of their “publishers” where their books are sold, how long their book is listed, to which price it is listed etc. I know an author who is waiting for more than two years that her books are converted into e-books by her publisher.
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Being your own publisher

• it costs less than you think to publish
• you “shop around”, check quotes and decide your service providers
• you earn 100% of your net income, don’t have to split it with anyone else
• your book will be faster on the market, compared to traditional publishing
• you retain all rights, worldwide and forever for your books
• you can sell your book as long as you want – not as someone else dictates
• everything in the publishing process can be easily learned
• you will have to do your own marketing – no matter if you self-publish or go the traditional route
• author-publishing is about taking personal responsibility for the management and production of your writing content
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Listen to the interview with Hugh Howey,  author of “WOOL” where he explains the benefits of being an author-publisher of his (digital rights) e-books: “No compete clause, having more time to write and you can take your time until your books take off.”
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James Altucher, another bestseller author wrote in an article about self-publishing:
“I have published eight books in the past seven years, five with traditional publishers (Wiley, Penguin, HarperCollins), one comic book, and the last two I have self-published. In this post I give the specific details of all of my sales numbers and advances with the traditional publishers. Although the jury is still out on my self-published books, “How to be the Luckiest Man Alive” and “I Was Blind But Now I See” I can tell you, these two have already sold more than my five books with traditional publishers, combined.”
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James Altucher lists the con-site of going the traditional route:

• Advances are going to zero
• Marketing by trade publishers is almost zero
• Grueling long process until the book comes out
• No control over content and design

… and most amazing: “Often bookstores will look at what’s hot on Amazon and then order the books wholesale from the publishers” – which could be you!
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Do as most authors did before the 1920’s: they published their own books – before clever business men discovered this as a lucrative way of income. And told writers in the past “no self-respecting writer would self-publish. It’s for losers who couldn’t get their work published by a publishing house.” Why? To get the book rights and make the money – on the expense of authors.
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It seems self-publishers approach the publishing process more and more confidently, are well-informed, and aware of how much publishing will cost and how long it is likely to take. Finalizing a project you have long planned feels good, and it never was easier to be your own publisher!
This morning the British Guardian had an article, geared to traditional publishers, who are flocking to the London Book Fair,  about the cultural significance what’s going on in the publishing world.

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Read in the next blog posts:

• How to plan your publishing “business”
• Where to find all the necessary information – with lots of links
• Editing, cover design and book layout
• Printing and the distribution of your printed book
• Marketing, communication with readers and book promotions

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 710 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

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http://bit.ly/VmtVAS 111Publishing @ Google+

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