How to Become a Self-Publisher – Step-by-Step Explained

08 Apr


Dear Reader:
This weeks blog posts will be dedicated to one subject only: REAL Self-Publishing.
Keeping all your 
rights, being your own publisher, play by your own rules… During the last weeks you found quite a few articles here on this blog, related to “Author Beware!” What could happen if you contract with so -called “publishers”.

Now I will show you HOW you can become a publisher yourself, without contracting, and how you
can publish on your own terms. And it is not theoretical: I began as a publisher of books and an
aviation magazine almost 30 years ago (print) and still do it (print and digital). I also have seen many authors giving the rights to their fabulous work away for a pittance and now are trapped their whole life in very unfavorable contracts.
Why should you be your own publisher?
Consulting and coaching authors, I can see every day how difficult it is for authors when they don’t own full rights to their books, even their own book marketing efforts are limited and they have to rely on the mercy of their “publishers” where their books are sold, how long their book is listed, to which price it is listed etc. I know an author who is waiting for more than two years that her books are converted into e-books by her publisher.

Being your own publisher

  • it costs less than you think to publish
  • you “shop around”, check quotes and decide your service providers
  • you earn 100% of your net income, don’t have to split it with anyone else
  • your book will be faster on the market, compared to traditional publishing
  • you retain all rights, worldwide and forever for your books
  • you can sell your book as long as you want – not as someone else dictates
  • everything in the publishing process can be easily learned
  • you will have to do your own marketing – no matter if you self-publish or go the traditional route
  • author-publishing is about taking personal responsibility for the management and production of your writing content

Listen to the interview with Hugh Howey,  author of “WOOL” where he explains the benefits of being an author-publisher of his (digital rights) e-books: “No compete clause, having more time to write and you can take your time until your books take off.”

James Altucher, another bestseller author wrote in an article about self-publishing:
“I have published eight books in the past seven years, five with traditional publishers (Wiley, Penguin, HarperCollins), one comic book, and the last two I have self-published. In this post I give the specific details of all of my sales numbers and advances with the traditional publishers. Although the jury is still out on my self-published books, “How to be the Luckiest Man Alive” and “I Was Blind But Now I See” I can tell you, these two have already sold more than my five books with traditional publishers, combined.”

James Altucher lists the con-site of going the traditional route:

  • Advances are going to zero
  • Marketing by trade publishers is almost zero
  • Grueling long process until the book comes out
  • No control over content and design

… and most amazing: “Often bookstores will look at what’s hot on Amazon and then order the books wholesale from the publishers” – which could be you!

Do as most authors did before the 1920’s: they published their own books – before clever business men discovered this as a lucrative way of income. And told writers in the past “no self-respecting writer would self-publish. It’s for losers who couldn’t get their work published by a publishing house.” Why? To get the book rights and make the money – on the expense of authors.

It seems self-publishers approach the publishing process more and more confidently, are well-informed, and aware of how much publishing will cost and how long it is likely to take. Finalizing a project you have long planned feels good, and it never was easier to be your own publisher!
This morning the British Guardian had an article, geared to traditional publishers, who are flocking to the London Book Fair,  about the cultural significance what’s going on in the publishing world.

Read in the next blog posts:

  • How to plan your publishing “business”
  • Where to find all the necessary information – with lots of links
  • Editing, cover design and book layout
  • Printing and the distribution of your printed book
  • Marketing, communication with readers and book promotions




If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help:

If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 710 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter,, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing 111Publishing @ Google+


Hyper Smash



Tags: , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: