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How to Become a Self-Publisher – Step-by-Step Explained

Bookstore1920.

Dear Reader:
This weeks blog posts will be dedicated to one subject only: REAL Self-Publishing.
Keeping all your 
rights, being your own publisher, play by your own rules… During the last weeks you found quite a few articles here on this blog, related to “Author Beware!” What could happen if you contract with so -called “publishers”.
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Now I will show you HOW you can become a publisher yourself, without contracting, and how you
can publish on your own terms. And it is not theoretical: I began as a publisher of books and an
aviation magazine almost 30 years ago (print) and still do it (print and digital). I also have seen many authors giving the rights to their fabulous work away for a pittance and now are trapped their whole life in very unfavorable contracts.
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Why should you be your own publisher?
Consulting and coaching authors, I can see every day how difficult it is for authors when they don’t own full rights to their books, even their own book marketing efforts are limited and they have to rely on the mercy of their “publishers” where their books are sold, how long their book is listed, to which price it is listed etc. I know an author who is waiting for more than two years that her books are converted into e-books by her publisher.
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Being your own publisher

  • it costs less than you think to publish
  • you “shop around”, check quotes and decide your service providers
  • you earn 100% of your net income, don’t have to split it with anyone else
  • your book will be faster on the market, compared to traditional publishing
  • you retain all rights, worldwide and forever for your books
  • you can sell your book as long as you want – not as someone else dictates
  • everything in the publishing process can be easily learned
  • you will have to do your own marketing – no matter if you self-publish or go the traditional route
  • author-publishing is about taking personal responsibility for the management and production of your writing content
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Listen to the interview with Hugh Howey,  author of “WOOL” where he explains the benefits of being an author-publisher of his (digital rights) e-books: “No compete clause, having more time to write and you can take your time until your books take off.”
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James Altucher, another bestseller author wrote in an article about self-publishing:
“I have published eight books in the past seven years, five with traditional publishers (Wiley, Penguin, HarperCollins), one comic book, and the last two I have self-published. In this post I give the specific details of all of my sales numbers and advances with the traditional publishers. Although the jury is still out on my self-published books, “How to be the Luckiest Man Alive” and “I Was Blind But Now I See” I can tell you, these two have already sold more than my five books with traditional publishers, combined.”
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James Altucher lists the con-site of going the traditional route:

  • Advances are going to zero
  • Marketing by trade publishers is almost zero
  • Grueling long process until the book comes out
  • No control over content and design

… and most amazing: “Often bookstores will look at what’s hot on Amazon and then order the books wholesale from the publishers” – which could be you!
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Do as most authors did before the 1920’s: they published their own books – before clever business men discovered this as a lucrative way of income. And told writers in the past “no self-respecting writer would self-publish. It’s for losers who couldn’t get their work published by a publishing house.” Why? To get the book rights and make the money – on the expense of authors.
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It seems self-publishers approach the publishing process more and more confidently, are well-informed, and aware of how much publishing will cost and how long it is likely to take. Finalizing a project you have long planned feels good, and it never was easier to be your own publisher!
This morning the British Guardian had an article, geared to traditional publishers, who are flocking to the London Book Fair,  about the cultural significance what’s going on in the publishing world.

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Read in the next blog posts:

  • How to plan your publishing “business”
  • Where to find all the necessary information – with lots of links
  • Editing, cover design and book layout
  • Printing and the distribution of your printed book
  • Marketing, communication with readers and book promotions

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

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How to Sell 8 Million Books – by Jonathan Gunson

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Wikipedia Creative Commons

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Jonathan Gunson has written (again) a great blog post:  “How to Sell 8 Million Books” – in several decades I must add.

The author he is talking about, is best known through his novel Fahrenheit 451. Ray Bradbury’s success didn’t happen immediately.  While he eventually sold more than eight million copies of his novels and short stories, Bradbury actually struggled for years to support his family before making any meaningful progress.

Before he died in 2012, Ray Bradbury recorded the secret of his breakthrough, the moment he stumbled upon the elusive force he needed to power his writing.

See:  http://youtu.be/YlYAhSffEDM  Ray Bradbury on Writing Persistently and read Jonathan Gunson’s blog:  How To Replicate Ray Bradbury’s Success

It’s about building a writing career, one book at a time, not like some people want to tell you, to become a millionaire with your debut novel. It’s about a marathon and not a sprint.

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Posted by on February 26, 2013 in Writing

 

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Facts About Selling Your Book too Cheap

Melissa Forster

Melissa Forster, bestseller author wrote in a terrific blog:

“There is value in listing your book for free, at least for right now there is value. Readers will download your book in droves. Your rankings will soar. Immediately after your free days, at 99 cents you will sell many books, probably about 1000 in three days, equating to $350.

However, you would probably reap at least 1/3 equivalent sales at $2.99, increasing your revenue to 70% while also engaging readers who will think before downloading, which equates to readers who will more likely read your book–you have just added worth to your hard work.”

“Here’s a great fact — not all free and 99 cent books are read. Yet, most $2.99 books and above are read.”

“The difference? The books are not impulse buys, but they’re reasonable enough that readers who are interested in really reading the books will read them. More importantly, you are putting a value on your book, your writing, and your time.  You only need to sell 125 books to earn the same $350 at $2.99.”

Read her eye-opening article: http://www.worldliterarycafe.com/content/placing-value-free-marketing

See also an interview with her: http://melissafoster.com/content/over-edge-book-review-interviews-melissa-foster

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Three Important Publishing Lessons I learned in 2011

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Andy Holloman, Bestseller Author “Shades of Gray, interviewed by Cindy Vine.


His tips for aspiring authors:

  1. Hold onto EVERYTHING you write
  2. Don’t isolate
  3. Control your Publishing Experience
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He explains these three lessons in detail on Cindy Vine’s blog:

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http://cindy-vine.blogspot.ca/2011/12/introducing-andy-holloman.html

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If you’d like to know a little more about Andy Holloman, here’s his bio.

“Just like the protagonist in my novel, Shades of Gray, I was the owner of travel agency for 12 years (mostly in the 90′s). But this is the only similarity between myself and John Manning! (I never ventured into the cocaine business, I swear.)

I grew up in Greenville, NC and graduated from the University of North Carolina at Chapel Hill with a degree in Economics. All through high school and college, I was notorious for scribbling out stories and ideas for novels (hey, this was before wordprocessors!) and always kept them in a top secret shoe box. (and the box is so top secret that I’ve been trying to find it for 15 years!).

After college, I fell into the travel industry by accident and was able to grow a travel business into an Inc. 500 company. The agency grew through the use of the Internet and by acquiring three other companies. Late in the 1990’s, I became familiar with the story of one
of the my company’s clients who was murdered in Durham, NC and was a suspected drug smuggler. This story and the subsequent downfall of the travel agency industry (and my company) after 9/11, planted a seed in my head that grew into my first published novel,
Shades of Gray. I began writing this novel in 2003, shelved after completion in 2006, and revived in 2011 thanks to a great friend from a writers group in Cary, NC.

Today, I live in the Raleigh, NC area. I am the father of three, and have been happily married for 20 years. I enjoy (mostly) attending my kids sporting and school events, supporting the local real estate industry, and watching fine films with my wonderful wife. Whenever possible, I enjoy the beauty of North Carolina’s mountains, running, camping, and short walks on the beaches of the Outer Banks. I am also an avid reader (time permitting), and a social media goofball. Most evenings I can be found tapping out my next novel, due for release in late 2013.”
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The Value of Publicity – by J.A. Konrath.


J.A. Konrath says: “People consider me to be one of the mouthpieces of the self-publishing movement. As such, I often get interviewed. I’ve been mentioned in the Wall Street Journal, the LA Times, the Washington Post, Forbes, Newsweek, USAToday, etc.  You’d think all of this publicity has lead to increased sales of my ebooks. You’d think wrong.

His tips for new authors:

  • Focus, as always, on writing good books and presenting them in a professional way. The more books, the better!
  • Social media and word of mouth are helpful, but you have to reach a lot of people before these become a factor. Less tweeting, more writing.
  • Reviews don’t have the gravitas they used to. Certain ebook review sites can help sales, but even better is giving away free books to fans in exchange for an honest review.
  • Study Amazon and how it sells ebooks. Experiment. Take chances. If one of Amazon’s imprints offers to publish you, accept. Right now they are the only publisher who can increase your sales.

He also gives this advice: Avoid all legacy publishers. You can do everything they can, faster, and you don’t have to give away the majority of your income.  Don’t give up. It can take years before you get to where you want to be. Luck plays a part. Stick with it until you get lucky.”

More on his blog: http://jakonrath.blogspot.com

BTW: One does NOT need to have a Kindle to read Kindle formatted e-books from Amazon. Amazon provides a wide variety of FREE ways to read on your PC, smartphone, iPad, iPhone, Blackberry, Android device, Mac, etc. Including the ability to read from any web browser via the Kindle Cloud Reader:  https://read.amazon.com

 

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$100.000

$100,000

“One hundred grand. That’s how much I have made on Amazon in the last three weeks.
So far in January I’m averaging well over $3500 a day.
This is just for my self-pubbed Kindle titles. It doesn’t include Shaken and Stirred, which were published by Amazon’s imprints. It doesn’t include any of my legacy sales, print or ebook. It doesn’t include audiobook sales. It doesn’t include sales from other platforms.  This is from my self-pubbed books. The ones the Big 6 rejected. I am soooo glad I had so many books rejected.”Read the whole story in J.A. Konrath’s blog and see his original sales lists:

http://jakonrath.blogspot.com/2012/01/100000.html

But wait: Before an author dreams about these sales figures, he or she should have written as many books and been as busy on social media networks as J.A. Konrath. 

 

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