Successful Book Selling – The Non-Traditional Way

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Bookstores, brick-and-mortar or online, are wonderful places to buy books – and for authors to sell books, but they aren’t the only places.  Do you know that more than half of all books are not sold in bookstores?  If you really want to lots of your writing, there are so many other venues for selling your books.
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Your Own Webpage
David Gaughran wrote: “The first obvious advantage is higher royalty rates. You can earn a lot more than 70% if you sell direct. I’m making $3.49 on my $3.99 titles (as opposed to $2.70 from Amazon) and I’m getting nearly double the royalties on 99c titles.  On top of that, I can now directly serve readers who face higher charges internationally (such as readers in Amazon’s surcharge zone) and those readers who can’t buy from the major retailers (e.g. Barnes & Noble only serve the US, and Amazon don’t serve much of Asia, most of the Middle East, and nearly all of Africa).”  David gives in his article detailed information to pro’s and con’s of selling directly, payment options etc.

Gift shops
Many books fit well in the gift or souvenir market. The price for your book should be under $15, the cover bright and the book a good impulse item. If you offer your book in person, bring a display for dominantly presentation at the cash counter. A good place too is a hospital’s gift shop: visitors and patients need something to occupy their time at the hospital, right?
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Local Festivals
Build your local brand and get recognized by your community and sell your book at local festivals and fairs. Contact festival organizers in your area and ask them how you can set up a booth at the next festival. It may surprise you just how much traffic your booth could attract. Bring a fish bowl and initiate a raffle, and get names and email addresses to invite for your next book launch.  A side effect might be that people demand your book at the local library and even in local bookstores.
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Retail outlets
Some golf club shops, gourmet shops, sporting goods stores, home improvement stores, museum stores, wineries or children’s shops sell books as sidelines, items that complement their other merchandise. Offer the outlet ten copies on consignment, plus a free display to get the ball rolling. For example: if there is an exhibition about the Victorian era announced, and your book takes place there, offer a limited time consignment of your book. Or an ice wine festival at a winery: offer your gourmet book to them.  Golf tournament: show your mystery that happens on a gold course.
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Corporate gifts
A book is the ideal goodwill builder because people value books. Most corporations have marketing budgets for creating goodwill and turning prospects into clients or say thank you to customers. Do you have a guide on personal finance that you could sell to a bank or investment brokerage? Could your health-oriented book interest a pharmaceutical company or hospital?
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Book-Signings
Unless you’re a celebrity, don’t expect book signings to sell a ton of books for you; look at them as building brand awareness, the true power of a book signing is in its promotion. Get lots of tips for book signings on Writing-World’s blog post.

Catalogs
There are thousands of consumer and business-to-business catalogs that cover every imaginable subject. Find the ones that already have your customer base and convince them about the value of carrying your book. You can do this online or via a major library that has various directories. Catalogs have three great advantages: No book returns, they usually pay promptly and they order frequently and for a long time.
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Local mall
Contact the mall in your area and speak with the person in charge of leasing tables. Ask them how much it costs to lease a space in the mall, as well as the best locations to sell books and the best month, other than December: Easter or Back-to-School might be a good time too.
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E-books & audio-books
Make sure to sell it to e-book vendors all over the internet – not only to Amazon. There is Kobo, Apple, Barnes&Noble, Waterstones, Google, Gardners, Sony, Powell’s etc.  If you don’t want to deal with each of them on a direct basis, there is BookBaby, who submits your e-book for a flat fee and you keep all your net-earning royalties.
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FuturePerfectPublishing wrote:  ”Non-bookstore retail venues use different selling models.  For example, Starbucks sells only one book at a time in its stores, featuring a title for several months. Costco, Walmart and other big box retailers carry bestsellers as well as a selection of lesser known titles.   A recent New York Times article on non-reported sales of consumer books sold through such non-traditional outlets grew by more than $260 million.” 

“Publishers have many book-selling options today and may continue to migrate away from bookstore retailers – as long as their outdated and onerous returns and payment policies remain in effect.”

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials or your KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 940 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

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http://www.111publishing.com
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Top Languages and Top Social Media Networks

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OK, you transferred your book into print, digital and into an audio book.  Now, how else can you leverage your hard work?  Let it translate into other languages, or sell foreign rights of your book. Sell your rights separately and if you still own all the rights for your book, also consider to split it apart, in order to sell it in single articles, especially if it is a non-fiction book. 

The reason to show you this info graphic is to point out the possibilities for writers to either translate (let translate) their work into foreign languages, such as Mandarin, Spanish, Portuguese, German etc.  – or to sell the foreign rights to their books.

The info graphic lists the top languages on the Internet, countries highlighted are chosen due to the official status of a listed language in the country. Also included are tables on internet penetration by language and world population of language.  Another consideration is which Social Networks to use to market your books worldwide.  Let the person who translated your book also translate short articles for Google+, Facebook, Pinterest  and Twitter.  This enables you to get the attention of potential readers for your translated book.

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Top Social Media Networks / Languages
Jeff Bullas, Social Media & Blogging Guru wrote: “Twitter with its short and snappy messaging is very dependent on mobile usage and smart phones. The rise of the visual web is making Pinterest and Tumblr the fastest growing social networks on the planet. Facebook is where we share with friends and family. Google+  is embedded in Google’s web assets including Gmail, local check-ins and the mobile Android ecosystems. Google is getting the data it wants from Google+. Demographics, usage and content popularity. Meaning into it’s RANKING of SEARCH RESULTS and much more.”Here are the latest social media facts and statistics provided by the latest study by GlobalWebIndex for the second quarter of 2013. It shows clearly:

• Google+ is catching up to Facebook
• Google+ dominates on monthly visits
• Active usage is highest on FB, then Google+ and Twitter
• Pinterest is the fastest growing social network
• LinkedIn is the most popular for older users

Don’t forget that on Google+ you can show cover images of your book as often as you want – contrary to other Social Media where it is only possible once a day!
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Foreign Right Sales
It is not that easy to sell your foreign rights without an agent or a publisher, but it’s not impossible. Women’s fiction author Kay Raymer did the whole agent query routine in 2000, but nobody would look at her novel, Hannah Street. So she sent the manuscript to her attorney, who happened to know someone at Bertelsmann / Germany. Bertelsmann made an offer on the book, and her lawyer helped arrange the contract. As a result, Raymer’s first novel appeared in Germany in 2001, a paperback original called Das Rosenhaus.
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Choose your foreign rights agent carefully!
Most agents charge 20% (or sometimes even 25%) on foreign sales (including British and translations). This 20% rate is justified because normally two agents are involved (the second one being in the foreign country), and they end up splitting the commission. If you are not represented already, why not try to find agents or even publishers yourself in other countries, especially if you speak more than one language? I just found a blog post from a successful writer, who did just that: searched the internet, found contact addresses of agents in other countries and contacted them. He wrote. Read more here.  and here.  How you can sell your rights or split your book in single articles can be found in this blog post: https://savvybookwriters.wordpress.com/2012/04/02/why-you-should-split-your-book-apart/

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-Book-PR.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are 890+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing
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http://bit.ly/VmtVAS 111Publishing @ Google+

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How Else Can You Leverage Your Manuscript?

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Do you remember my blog “Split Your Book Apart“?  What else could you do with your manuscript and your copyright?  One of the suggestions was to produce an audio ook.  In other words: Re-purpose your manuscript and make more out of it than just a book and an e-book. Why not additionally create an audio-book from your novel or even from non-fiction? Audio-books are becoming more and more popular!

• Your readers can listen to your audio-books, which can easily double their book consumption because they are using time that previously was not available and turning it into valuable “reading” time.
• They can listen in the car, bus, train, plane… while exercising, walking or hiking, on the beach or while doing mundane tasks around the house or yard.
• Special needs readers, such as blind ones will have access to your written words in form of an audio-book.
• Audio-books can be listened to on an iPod or iPhone/SmartPhone or other MP3 player, even on most e-readers such as Kindle and Nook.

A membership at www.Audible.com (owned by Amazon.com) is a good deal for your readers. They can choose from various plans, and easily download digital audio-books to their preferred device. Or your readers can go to their local public library to get audio-books for free.
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There are three ways of producing an audio-book:

1. You do it all yourself. If you are on a very tight budget you can make audios with some relatively inexpensive equipment.
2. You use a narrator who is specialized on audio books and who gets a percentage of royalty after production of your audio-book (for which they charge too).
3. You organize a professional production and keep all your royalties for yourself.
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Here are some tips to achieve a great audio book format:

• You should find an experienced sound editor and an audio director to get the most out of your studio time and ensure a quality production. Check the packaging on audio-books in stores to see if a producer is credited.
• Choose only the ones who are used to work with audio books.
• Get a good microphone and a screen to soften explosive sounds.
• If you choose professional help, try to find a trained speaker, such as a graduate from an actor school or drama school.
• A professional voice-over artist website has a large pool of excellent audio performers and will greatly enhance your project. Order sample audios, emailed to you, to evaluate talent.  The ball park figure for an audio book production service ranges from $500 – $1.200, but can be higher, depending on the books’ length.
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To have your audio-book sold, check www.Audible.com / Amazon.com. You will be referred to ACX, the Audiobook Creation Exchange  where you get tons of good advice how to narrate your own audio book or what to look for when outsourcing.  I was positively surprised how well they explain in detail the whole process for author on their website, including case studies, how much you will earn, contract samples and how to promote your audio-book. Check it out before you start your project!
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Further Reading about Audio Book Production, especially in Canada:

Joanna Penn describes her studio experiences, creating her audio book
http://www.thecreativepenn.com/2012/07/15/how-to-create-an-audio-book/

Audio Books become an important substitute for old-fashioned reading
https://savvybookwriters.wordpress.com/2013/07/27/do-you-want-8390-or-15-million-competitors/

Professional Audio Studio Listing for Canada
http://revolutionaudio.ca/store/recordingstudioscanada.php

Sorted by Canadian Provinces:
Greater Toronto Area (GTA)
Eastern Ontario
Western Ontario
Quebec
Manitoba
Saskatchewan
Alberta
British Columbia (BC)
Nova Scotia

Overview of the Canadian Audio Book Market
http://www.collectionscanada.gc.ca/obj/005002/f2/005002-2100-e.pdf

Funding & Tax Credit Opportunities in Canada
http://www.pch.gc.ca/eng/1268230642921/s/q.s?l7c1l3=eng&S_S20RCH.l1ng91g3=eng&S_F8LLT2XT=audio+book&cn-search-submit=Search

Alternative Book Formats
http://snow.idrc.ocad.ca/node/188

Ontario Institute of Audio Recording Technology
http://www.oiart.org/
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Get a Sample of “Rabbit in the Jungle” available as e-book, paperback and now as an audio-book
http://www.amazon.com/dp/B00EEAVS4E

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Another way to leverage your manuscript is to let it translate into other languages, such as Mandarin, Spanish, German, Portugese or Japanese. More about this in a blog post tomorrow.
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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-Book-PR.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are 890+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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Leverage Your Manuscript Into an Audio Book

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Listen to Audio Books

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“8,390 audio books are on sale at Audible, Amazon, and iTunes”.  Compare this number with more than 1,5 million print / e-books that are offered alone on Amazon.  I stumbled over this sentence, when I read through the monthly Amazon KDP newsletter.  Olga Khazan wrote on Forbes.com “Now, 37 percent of people say they have listened to an audio book, and the medium continues to become an important substitute for old-fashioned reading.”  And Denise Trespling lists 9 Benefits of Audio-Books in her blog.

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In a former blog post: “Turn Your Book Into a Cash Cow” I wrote already about the many benefits of audio books which let you multitask, and are a great way to listen to books while driving long distance, walking the dog, or laying on the beach. And certainly a wonderful way for blind people to easily enjoy books. Audio-books can be listened to on an iPod or iPhone / SmartPhone or MP3 player, even on most e-readers such as Kindle and Nook.

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University of Memphis professor Arthur Graesser, who studies learning and cognition points out: “We are more likely to stick with a book that we’re listening to, than one we’re reading, which would also improve our chances of retaining what’s in it.”
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Bestseller author goes audio book
Bob Mayer, a very successful author of more than 50 books, explains: “Initially, as I learned how to use ACX, (Amazons Audio Book Company) I moved slowly, with only one other title going live that month. Since then, though, as I saw sales accelerate, I began putting multiple titles into production. Just recently, my 27th title went live.” Read more about his audio book publishing on the ACX blog.
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Use your manuscript in several ways
Re-purpose your manuscript and make more out of it than just a book and an e-book. Why
not additionally create an audio-book from your novel or even from non-fiction? Audio-books
are becoming more and more popular!  Your readers can listen to your audio-books, which can easily double their book consumption because they are using time that previously was not available and turning it into valuable “reading” time.
.

There are three ways of producing an audio-book:

• You do it all yourself. If you are on a very tight budget you can make audios with some relatively inexpensive equipment.

• You use a narrator who is specialized on audio books and who gets a percentage of royalty after production of your audio-book (for which they charge too).

• You organize a professional production and keep all your royalties for yourself…
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At ACX is the whole process for authors in detail explained, including case studies, how much you will earn, contract samples and how to promote your audio-book. Check it out before you start your project!

More libraries were lending e-books and audio books last fall than the year before (76% vs. 67%).  As there is not much competition in audio books, you have a good chance to get into libraries.  Most audio books are priced from $8.00 and up, which also means more royalties for you as an author.

Further Reading about Audio Book Production, especially in Canada:

Joanna Penn describes her studio experiences, creating her audio book
http://www.thecreativepenn.com/2012/07/15/how-to-create-an-audio-book/

Audio Books become an important substitute for old-fashioned reading
https://savvybookwriters.wordpress.com/2013/07/27/do-you-want-8390-or-15-million-competitors/

Professional Audio Studio Listing for Canada
http://revolutionaudio.ca/store/recordingstudioscanada.php
Sorted by Canadian Provinces:

Greater Toronto Area (GTA)
Eastern Ontario
Western Ontario
Quebec
Manitoba
Saskatchewan
Alberta
British Columbia (BC)
Nova Scotia

Overview of the Canadian Audio Book Market
http://www.collectionscanada.gc.ca/obj/005002/f2/005002-2100-e.pdf

Funding & Tax Credit Opportunities in Canada
http://www.pch.gc.ca/eng/1268230642921/s/q.s?l7c1l3=eng&S_S20RCH.l1ng91g3=eng&S_F8LLT2XT=audio+book&cn-search-submit=Search

Alternative Book Formats
http://snow.idrc.ocad.ca/node/188

Ontario Institute of Audio Recording Technology
http://www.oiart.org/

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.

Please feel free to check out all previous posts of this blog (there are 820 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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.

Hyper Smash

Pingate

 

Turn Your Manuscript into a Cash Cow

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.

Do you remember my blog “Split Your Book Apart“? What else could you do with your manuscript and your copyright? One of the suggestions was audio.  In other words: Re-purpose your manuscript and make more out of it than just a book and an e-book. Why not additionally create an audio-book from your novel or even from non-fiction? Audio-books are becoming more and more popular!

• Your readers can listen to your audio-books, which can easily double their book consumption because they are using time that previously was not available and turning it into valuable “reading” time.
• They can listen in the car, bus, train, plane… while exercising, walking or hiking, on the beach or while doing mundane tasks around the house or yard.
• Special needs readers, such as blind ones will have access to your written words in form of an audio-book.
• Audio-books can be listened to on an iPod or iPhone/SmartPhone or other MP3 player, even on most e-readers such as Kindle and Nook.

A membership at www.Audible.com (owned by Amazon.com) is a good deal for your readers. They can choose from various plans, and easily download digital audio-books to their preferred device. Or they can go to their local public library to get audio-books for free.
.

There are three ways of producing an audio-book:

1. You do it all yourself. If you are on a very tight budget you can make audios with some relatively inexpensive equipment.
2. You use a narrator who is specialized on audio books and who gets a percentage of royalty after production of your audio-book (for which they charge too).
3. You organize a professional production and keep all your royalties for yourself.

Here are some tips to achieve this:

• You should find an experienced sound editor and an audio director to get the most out of your studio time and ensure a quality production. Check the packaging on audio-books in stores to see if a producer is credited.
• Choose only the ones who are used to work with audio books.
• Get a good microphone and a screen to soften explosive sounds.
• If you choose professional help, try to find a trained speaker, such as a graduate from an actor school or drama school.
• A professional voice-over artist website has a large pool of excellent audio performers and will greatly enhance your project. Order sample audios, emailed to you, to evaluate talent.  The ball park figure for an audio book production service ranges from $500 – $1.200, but can be higher, depending on the books’ length.

To have your audio-book sold, check www.Audible.com / Amazon.com. You will be referred to ACX, the Audiobook Creation Exchange  where you get tons of good advice how to narrate your own audio book or what to look for when outsourcing.  I was positively surprised how well they explain in detail the whole process for author on their website, including case studies, how much you will earn, contract samples and how to promote your audio-book. Check it out before you start your project!

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 570 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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More Revenue From e-Books

American publishers are now bringing in more revenue from e-books than hardcover books, according to a report published by the Association of American Publishers (AAP).

Audio-books also keep accelerating vs last year – as some experts have said, tied to ongoing popularity and acquisition of smartphones and mobile devices.

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The figures, which were posted on GalleyCat on Friday, show that net sales revenue from e-books exceeded that of hardcover books in the first quarter of the year: a first. The data was compiled from 1,189 publishers and did not include children’s books.

Collectively, adult e-books brought in $282.3 million in Q1. That’s an impressive 28.4% increase from the same period a year ago. Young adult and children’s e-books performed even better, catapulting 233% to $64.3 million. Sales of adult hardcover books grew too, but more modestly, up 2.7% to $229.6 million in Q1 2012.

What’s driving the growth?  Read the whole story at Mashable

 

Why You Should Split Your Book Apart

 

…. and sell each piece separately.  This advice gave me a very successful writer.  Here in a nutshell his ideas:  Think of your writing like baking a cake.  And what do bakeries and confiseries do with a cake?  They divide it into tiny slices and sell each piece separately.

In your case, your book is like the cake and has a secret ingredient that is called “Copyright.”  Every story you write, every novel, is a cake full of copyright.

You can sell parts of your book to:

• one publisher
• other parts to another publisher
• some parts to overseas markets
• other parts to audio
• others as e-Books or Singles
• to game companies
• maybe to Hollywood’s film industry
• use parts of it to submit to contests
• divide it in chapters and sell to magazines
• or to web publishers …

The list goes on and on and on. But what you need to do:

• learn all about copyright to really understand this
• realize that each piece can be a cash stream for you
• you don’t even have to use your name, get a pen name or even several

You can sell these rights or uses in several ways:

First Serial Rights
They can be print or electronic and mean that you are selling a publisher the right to publish your article once for the first time. In the case of print rights – you may immediately sell the piece to an e-publisher before print publication and, after the print magazine containing your article hits the newsstand, you are free to sell it again as a reprint to other print markets.

First Serial Right Electronic
Most Canadian and US freelance authors sell North American first serial rights, reserving the right to sell in other world markets (e.g. Great Britain, Australia or Asia). Specify what type of rights you are selling: First North American Electronic Rights Only.

Second Serial Right
These are reprint rights and apply to print and electronic markets. Never sell reprint rights, keep them at all costs. Even you will earn less money for each reprint, yet you can sell your work over and over again.

Subsidiary Rights
Other rights that authors and freelancers hold are subsidiary rights, including, but not limited to movie rights, TV and radio rights, audio and other media rights.

Each story, each novel is a piece of your writing business.  If you spread them out over a number of pen names you have a pretty consistent cash flow streams working. You just need to offer them to people who will buy them.

For example:  You sold German Translation Rights, and your contract with the German publisher limited your book to trade paper only.  Now you can sell:

• German hardback rights
• German audio rights
• German mass market rights
• German film rights

Your German publisher will pay advances like your Canadian or American publisher, and there will be royalties (against advances).  And then maybe can sell it to Spanish publishing houses.  Or Russian, Italian…Dozens and dozens of pieces of your work can be sold. Each piece is a cash stream. You just need to sell it. You create the inventory, your book, just once, but you can sell it for your entire life and even your heirs can keep selling these pieces.

Wring maximum value out of your “book” by spinning off audios, videos, magazine excerpts, foreign-language editions, and more.  Multipurpose your book into downloadable CD’s and e-book versions.  Wring maximum value out of your work by creating audiotapes, videotapes, magazine excerpts, foreign language editions and more.

You might have written articles and submitted them to e-zines or “content farms” for free, adding your web links and hoped that readers would click on these links and come to your website to buy books or whatever you offer there.
e-Zines and all these content farms, such as 101, Answers.com, All About…, are a really profitable businesses – alas not for the writers that create all the content there, but for the owners of these websites…

But not anymore:
Now it is possible to write 5,000 (better 10,000) to 30,000 word articles, Amazon calls them “Kindle Singles” and sells them online. A prominent author of these Kindle Singles is Stephen King, with his Single “Mile 81” the current top seller (as of this writing). So, instead of submitting your work for free to content farms, you sell those articles at the internet giant Amazon website and receive 70% royalties, even for Singles priced under Dollar 2.99.  To be precise for Singles priced between 99 cents and $4.99

Other criteria’s for Amazon Singles are:
• Original work, not previously published in other formats or publications
• Self-contained work, not chapters excerpted from a longer work
• Not published on any public website in its entirety
• But Amazon is are currently not accepting how-to manuals, public domain works, reference books, travel guides, or children’s books!

Split your book in single articles
Very few emerging writers realize that they can sell their magazine articles over and over again. As long as the markets don’t overlap, you can sell exactly the same article as many times as you like and, in this globally connected marketplace, it is easier than you think.

However, you can only sell first rights, either print or electronic, once for the same piece. After that, unless you change the article significantly, you must offer it as a reprint for a lower fee.

If you change the article, you can sell it again for first rights. For example, you can turn a 500 word piece for a grade seven market, into a similar length article for a regional Catholic newspaper and an Anglican website (e-rights) in Canada.

Then tweak it into an 800 word article for a national US daily. Subsequently, you make some minor changes to slant the piece for a travel magazine. Each time, you are able to sell it for first rights. Continue to sell it, however look out for new markets in other English language markets overseas.

This practice should be your standard operating procedure if you write and sell articles to print periodicals and e-zines. Reselling your work makes good business and time management sense – it reduces the energy you expend and increases your revenue. Unless you routinely sell a single article for several thousands of dollars, and perhaps even if you do, you should be squeezing every dollar out of every single piece you write.
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