Leverage Your Manuscript Into an Audio Book

27 Jul


Listen to Audio Books



“8,390 audio books are on sale at Audible, Amazon, and iTunes”.  Compare this number with more than 1,5 million print / e-books that are offered alone on Amazon.  I stumbled over this sentence, when I read through the monthly Amazon KDP newsletter.  Olga Khazan wrote on “Now, 37 percent of people say they have listened to an audio book, and the medium continues to become an important substitute for old-fashioned reading.”  And Denise Trespling lists 9 Benefits of Audio-Books in her blog.

In a former blog post: “Turn Your Book Into a Cash Cow” I wrote already about the many benefits of audio books which let you multitask, and are a great way to listen to books while driving long distance, walking the dog, or laying on the beach. And certainly a wonderful way for blind people to easily enjoy books. Audio-books can be listened to on an iPod or iPhone / SmartPhone or MP3 player, even on most e-readers such as Kindle and Nook.


University of Memphis professor Arthur Graesser, who studies learning and cognition points out: “We are more likely to stick with a book that we’re listening to, than one we’re reading, which would also improve our chances of retaining what’s in it.”

Bestseller author goes audio book
Bob Mayer, a very successful author of more than 50 books, explains: “Initially, as I learned how to use ACX, (Amazons Audio Book Company) I moved slowly, with only one other title going live that month. Since then, though, as I saw sales accelerate, I began putting multiple titles into production. Just recently, my 27th title went live.” Read more about his audio book publishing on the ACX blog.

Use your manuscript in several ways
Re-purpose your manuscript and make more out of it than just a book and an e-book. Why
not additionally create an audio-book from your novel or even from non-fiction? Audio-books
are becoming more and more popular!  Your readers can listen to your audio-books, which can easily double their book consumption because they are using time that previously was not available and turning it into valuable “reading” time.

There are three ways of producing an audio-book:

  • You do it all yourself. If you are on a very tight budget you can make audios with some relatively inexpensive equipment.
  • You use a narrator who is specialized on audio books and who gets a percentage of royalty after production of your audio-book (for which they charge too).
  • You organize a professional production and keep all your royalties for yourself…

At ACX is the whole process for authors in detail explained, including case studies, how much you will earn, contract samples and how to promote your audio-book. Check it out before you start your project!

More libraries were lending e-books and audio books last fall than the year before (76% vs. 67%).  As there is not much competition in audio books, you have a good chance to get into libraries.  Most audio books are priced from $8.00 and up, which also means more royalties for you as an author.

Further Reading about Audio Book Production, especially in Canada:

Joanna Penn describes her studio experiences, creating her audio book

Audio Books become an important substitute for old-fashioned reading

Professional Audio Studio Listing for Canada
Sorted by Canadian Provinces:

Greater Toronto Area (GTA)
Eastern Ontario
Western Ontario
British Columbia (BC)
Nova Scotia

Overview of the Canadian Audio Book Market

Funding & Tax Credit Opportunities in Canada

Alternative Book Formats

Ontario Institute of Audio Recording Technology




If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: Once you are on this website, click on Seminar to register.

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2 responses to “Leverage Your Manuscript Into an Audio Book

  1. Leo J. Deveau

    October 7, 2013 at 1:36 pm

    The ACX service is not available to Canadian authors, narrators or producers!


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