Google+ offers a great tool to invite people to your upcoming event.
With so many potential events to choose from, the key is to know your potential customers. Create your invitation so as to reach as many individuals as possible with your marketing message.
1. Give your event a great title & write an interesting description
This is your chance to get people’s attention with your headline. Create a title that references your brand and introduces your services, product, or events and they will be able to recognize this new event as something familiar that they may want to attend. Firstly answer the question in the event description, “Why should I attend this event?” Contemplate which value are you providing to your attendees? An experience? A good time? An exceptional deal? What makes this event worth it?
2. Write keyword rich descriptions & titles
Google will pick up on your public events. Take advantage of this fact by using words from your keyword list to bring as many eyeballs
to your event as possible. In regard to keywords, focus on your topic and the interests associated with it.
3. State the City, State, and Location
And add a map or at least a link to one. Don’t assume that everyone will know local landmarks. Be as clear as possible about the locality of your event.
4. Create the event well in advance
Give your event promotion enough time to spare, this also gives you time to invite the people who you know are most likely to attend first, so that the “yes” is populated by the time your potential “maybes” are first seeing the event.
5. Cross promote your event
Always post and promote your event on your own website, blog and through email as well, so that non-Facebook/Twitter/Google+ users, or those who are kind of adverse, can learn about it and share your event without having to use these social media sites.
6. Prepare well before you invite guests
Have your event photo and the final marketing online before you start inviting guests. Even in cases where you know guests will say yes, wait to invite them until you have your final product online, because they may choose to invite others right away.
Use Twitter to generate buzz and allow your attendees to connect more fluidly. Create an event hashtag and promote it. Create a Twitter profile and reach out to stakeholders and influencers to help spread the word. Use LinkedIn to leverage business communities and post the event to LinkedIn.
However, most important is to have your event on Google+.
Are you still thinking about joining? Or are you one of the more than 100 Mio users of Google+ yet? Google+ has tied their platform to all the Google Search features. Any business and especially writers are better off to create and maintain a Google+ page to generate more traffic from people doing internet searches.
Search Engine Rankings are directly affected when you add the +1 button to your website or blog and the number of +1s a particular page receives is a factor in how well it will rank in search for keywords. Readers can easily share your blog posts and web pages with their friends, and at the same time help your pages rank better.
Let me know when you are on Google+, so that I can include you in my circles.
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