How High Can The e-Book Market Go?

15 Feb


Just found on the Internet:

Last year the Publishers Association’s put a figure of £13 Mio on e-book sales at invoiced prices suggesting that the total market – at retail prices – could be somewhere between £20 Mio and £25 Mio: this it said was up 570% on the previous year’s number.  A second way of measuring the size of the e-book market in the UK might be to look at the decline in print book sales.

Were e-book sales in the UK worth £105 Mio in 2011?  This was the figure implied by Hachette UK when it stated last week that its e-book sales of £21  Mio amounted to a 20% share of the UK e-book market.
Read the whole story:

J.A. Konrath talks about the Self-Publishing Movement: Sealed with a Loving Kiss
Self-published writer Joe Konrath has written a love letter to his ex: the publishing industry. It’s entitled Amazon will destroy you, and it is not pleasant reading.
However, Philip Jones comments on his blog:

Do publishers always get it right? Of course not. Are they learning fast? Sure. Publishing has gone from an industry that was 99% print, based on archaic rules and conventions and one serviced by multiple outlets who largely supported what it was about: to one that is at least 20% digital and dominated by one mainly adversarial customer.  And this has happened in an incredibly short period of time, and at a moment when consumer purchasing has been uniquely damaged.  Under these circumstances one might be tempted to give big publishers a break while they adjust and carry on.

What do you think of all this?
My guess is: e-Books will get a bigger market share, but not more than 75%. Beautiful coffee table books will always stay with us. Fiction or non-fiction “How-To” books are perfect for e-Readers.


Hyper Smash


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