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Top Languages and Top Social Media Networks

01 Oct
Top Languages on the Internet
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OK, you transferred your book into print, digital and into an audio book.  Now, how else can you leverage your hard work?  Let it translate into other languages, or sell foreign rights of your book. Sell your rights separately and if you still own all the rights for your book, also consider to split it apart, in order to sell it in single articles, especially if it is a non-fiction book. 

The reason to show you this info graphic is to point out the possibilities for writers to either translate (let translate) their work into foreign languages, such as Mandarin, Spanish, Portuguese, German etc.  – or to sell the foreign rights to their books.
The info graphic lists the top languages on the Internet, countries highlighted are chosen due to the official status of a listed language in the country. Also included are tables on internet penetration by language and world population of language.  Another consideration is which Social Networks to use to market your books worldwide.  Let the person who translated your book also translate short articles for Google+, Facebook, Pinterest  and Twitter.  This enables you to get the attention of potential readers for your translated book.
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Top Social Media Networks / Languages
Jeff Bullas, Social Media & Blogging Guru wrote: “Twitter with its short and snappy messaging is very dependent on mobile usage and smart phones. The rise of the visual web is making Pinterest and Tumblr the fastest growing social networks on the planet. Facebook is where we share with friends and family. Google+  is embedded in Google’s web assets including Gmail, local check-ins and the mobile Android ecosystems. Google is getting the data it wants from Google+. Demographics, usage and content popularity. Meaning into it’s RANKING of SEARCH RESULTS and much more.”Here are the latest social media facts and statistics provided by the latest study by GlobalWebIndex for the second quarter of 2013. It shows clearly:

  • Google+ is catching up to Facebook
  • Google+ dominates on monthly visits
  • Active usage is highest on FB, then Google+ and Twitter
  • Pinterest is the fastest growing social network
  • LinkedIn is the most popular for older users

Don’t forget that on Google+ you can show cover images of your book as often as you want – contrary to other Social Media where it is only possible once a day!
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Foreign Right Sales
It is not that easy to sell your foreign rights without an agent or a publisher, but it’s not impossible. Women’s fiction author Kay Raymer did the whole agent query routine in 2000, but nobody would look at her novel, Hannah Street. So she sent the manuscript to her attorney, who happened to know someone at Bertelsmann / Germany. Bertelsmann made an offer on the book, and her lawyer helped arrange the contract. As a result, Raymer’s first novel appeared in Germany in 2001, a paperback original called Das Rosenhaus.
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Choose your foreign rights agent carefully!
Most agents charge 20% (or sometimes even 25%) on foreign sales (including British and translations). This 20% rate is justified because normally two agents are involved (the second one being in the foreign country), and they end up splitting the commission. If you are not represented already, why not try to find agents or even publishers yourself in other countries, especially if you speak more than one language? I just found a blog post from a successful writer, who did just that: searched the internet, found contact addresses of agents in other countries and contacted them. He wrote. Read more here.  and here.  How you can sell your rights or split your book in single articles can be found in this blog post: https://savvybookwriters.wordpress.com/2012/04/02/why-you-should-split-your-book-apart/

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