Tag Archives: Book Sales in other countries

Survival Guide for Small Print Publishers


Books are always very popular gifts for Christmas, birthdays and other occasions. Imagine: someone in Australia saw your print book on Amazon or read about it on Twitter or Google+ and would like to order it, but doesn’t want to pay high shipping fees. To get new readers and buyers of your book in other countries, it is almost essential to have it printed on demand and distributed worldwide – and also to be present in catalogs for library purchases.

Would You Like to Have Your Paperback Sold Worldwide?
Author-publishers with at least three books might be better off with LightningSource / Ingram and
CreateSpace combined – until their book sale numbers are into the several thousands – also due to the
print-on-demand possibilities that both companies offer. So, if you are an author with three or more books, read on:

connects you with the world’s largest distribution channel of book wholesalers and retailers. In addition to distributing books through their parent company Ingram Books, they print to order, which means, your
book is printed and ready for shipment in 12 hours or less. With over 30,000 wholesalers, retailers and
booksellers in over 100 countries your titles will gain the maximum exposure.

LightningSource / Ingram
work with over 28,000 publishers of all sizes around the world. They deliver digital, print, wholesale and distribution services through a single source, and makes it easy for you to reach more customers in
more places.

has slightly lower print-on-demand fees and set up fees per book, but it doesn’t get you into the Ingram
worldwide distribution. They offer something, called the Expanded Distribution Channel: “the potential to distribute your book to a larger audience through more outlets including: retailers, bookstores, libraries, academic institutions, wholesalers, and distributors.” Well “potential” which means actually nothing! If a bookstore is really willing to order a single book from them, they will deliver, but they don’t offer it actively to all bookstores.

Don’t Let You Discourage
Recently some self-publishing authors were taken aback when LightningSource recommended them to use the new IngramSpark distribution program.  Aaron Shepard wrote on October 3, 2013 in his blog:
“Reports have it that Lighting Source is turning away potential clients—self publishers and other small
publishers. They’re being told to sign up for IngramSpark instead. You know IngramSpark—the service
that insists on a 55% wholesale discount for bookstores and can’t (or will not) send you a physical

“Fortunately, I have learned it’s all a bluff!  Yes, Lightning will tell you that you’re really better suited to IngramSpark and should sign up there instead. But all you need to do is come back and say you don’t want IngramSpark, you want Lightning Source. That’s the magic key that lets you in. The gate is not actually locked, they just want you to think it is.  Maybe no one at Ingram understands that, if you limit new publishers to a 55% discount, they might just as well stick with CreateSpace EDC at 60%. The 5% difference simply is not enough to justify bothering with a publishing service with different technical requirements.”

Read the whole story by Aaron Shepard, THE print publishing guru at He wrote two books, every author should read: Aiming at Amazon and POD for Profit

More information about LightningSource, Ingram and CreateSpace book distribution:
CreateSpace, LightningSource – or Both?  A guest blog by author Linda Austin.  And How Do You Distribute Your Print Book? at




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