How to Get Reviews Before Your Books’ Launch

12 Dec


Did you ever wonder why brand new books had already reviews?  New author-publishers can learn a lot in book stores:  Check out how professionally published books look like: Many of these trade books have either on their back cover (paperback) or on their binding flap (hard cover) several snippets of the book reviews, as well as endorsements from bestselling writers or other professionals, that were already written before the book was printed.

Pre – Editions
The more work you do to promote your book before the publication date the more people will already know about it, and that means more sales!
Pre-editions include advance(d) reader copies (ARCs), galleys, salesman’s editions, proofs and sometimes manuscripts. Nowadays often digital versions. Some bibliophiles even collect these pre-editions.  AbeBooks , which belongs to Amazon, is a dealer for these rare first prints and on their website you can get an idea how they look like.

Types of Pre-Editions

  1. Manuscripts are created by the author, usually be a copy which pre-dates an uncorrected proof or galley, and is often marked, unbound and sometimes handwritten.
  2. Galleys can be digital or in paper, and meant for review by the author, editors and others within the publishing house. They might be even uncut and unbound. The term galley proof comes from the days of hand-set typography.
  3. Advanced Reader Copies: ARCs, or advance review copies, these are produced privately by publishers and distributed to booksellers and journalists prior to the official release date. Because ARCs may not have been put through the entire editing process, the copy will often differ slightly from the standard edition of the book.  Important: always apply the term “Uncorrected Proof” to it, or “Advance Reading Copy”, “Uncorrected Advance Copy” or “Not for Sale”.
  4. Dummy Copies: Sometimes called a salesman’s dummy or publisher’s dummy, these books look exactly like the final consumer edition except they only contain a small amount of text, usually the first chapter.

Industry insiders are used to these samples of books that publishers send out as pre-publication sales materials.
The key, and this is what traditional publishers do, is to have these ARC’s printed well in advance of your publication date in order to distribute it to book reviewers, at trade fairs, festivals, and at sites such as Goodreads approximately 8 – 6 months! before your publication date. This gives reviewers enough time and you as the author-publisher can add the reviews to the book layout, while the reviewer can add their writing to your book retail websites or author pages, and write an article about your book to their blog or website.  Additionally you can use their original comments for book fairs or book signings.
As you can see, it is imperative that you plan your publishing endeavor well in advance! Get more tips for the pre-publishing process:




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