In traditional publishing it’s called publicist, for everywhere else it’s a Public Relations Manager.
Here is a sample of their job description: The Publicist manages all aspects of a publicity campaign for approximately 2-3 titles a month.
In this role you will:
-Publicize books and authors; schedule interviews with broadcast and print media.
-Book local and national publicity in broadcast and print media as well as bookstore tours.
-Brief authors on how to handle interviews, develop media contacts, and accompany authors on interviews.
-Write press releases, pitch letters and other promotional materials relating to tours.
-Coordinate all publicity activities on assigned titles from the mailing of galleys to the development of proper angles and pitches; schedule and plan bookstore appearances and special events; coordinate publicity updates for division and sales force.
-Schedule/book author travel.
-4 year college degree or equivalent business experience
-3-4 years prior relevant work experience – including booking experience, thorough familiarity with the media, and experience with paperbacks
-Excellent written and verbal communication skills
-Must be detailed-oriented, well-organized and able to set priorities under pressure
Media Bistro has this current job offer by Harper Collins Publishers, New York right now on their website: http://www.mediabistro.com/joblistings/?c=jfbebn