Book Trade Show Representation
If you are wary of the cost for a booth at the world’s biggest book fairs, not to mention the travel cost, consider to have your book displayed there. Check out ForeWord who is one of the companies who offer this service.
By exhibiting in the ForeWord cooperative booth, your titles may potentially generate rights interest from foreign publishers (typically, a foreign rights deal includes a non-refundable advance and a royalty rate of 7 – 8%.) So, with no out-of-pocket expense – except for the $175 exhibit fee to have your title displayed at the ForeWord booth – you have a chance to earn an unexpected windfall – in the best scenario.
Among other International Book Fairs ForeWord exhibits at:
London International Book Fair April 16-18, 2012
BookExpo America June 5-7, 2012
both are $175 per title or $600 shelf (5 books)
However the best option and the world leader in book contract sales is the
Frankfurt Book Fair October 10-14, 2012
To accurately describe the Frankfurt Book Fair, one word cannot be avoided: “overwhelming.” The numbers alone are daunting: nine show halls, more than 6700 exhibitors, publishers from over 100 countries, and a stunning 150,000 !!! attendees. Luckily, with excellent train / metro services, ample hotel space, and German efficiency, Frankfurt’s just the place to pull off such an event. Historically, ForeWord’s booth is across from Random House assuring fantastic traffic. Worldwide Audience.
$175 per title – $600 shelf (5 books)
Representatives from ForeWord direct visiting agents and reps to the appropriate shelves (books are arranged by genre), pass out literature, and collect business cards and contact information when interest in a certain title is expressed. ForeWord will then pass on the contact info to the corresponding publisher.
It is a chance for small publishers to sell foreign rights. In the worst scenario you loose $175.