Tag Archives: where to order an ISBN

All You Need to Know Before Publishing



Why should authors sell their manuscripts for a pittance to publishing houses, if these publishers are not doing the marketing part? Only celebrities and star-authors, such as Stephen King or Bill Clinton get publicity from their publishers. 95% of all authors have to do the marketing for their books.

Authors are smart and able to start their own publishing business, REAL publishing, not POD and not Vanity Publishing: Finding and getting quotes or referrals for an editor, a book lay-out company or book designer, cover artist, e-book formatting company and a printer is not difficult, but one has to do a lot of research – as every new entrepreneur has to do.  Where to find all these start-up publishing business information:

Setting up a Business
can be done online – in minutes. Find all the necessary information here:


Writing your Business Plan
is the work of a couple of days, once you have done the researching into all aspects of the publishing enterprise.

Finding distributors / fulfillment company
for your print-version of the book is not a problem, distributors mostly require just three books to be listed as a publishing business, and if authors have not written three books yet, they can band together with other authors to reach this minimum.

Books available for future publishers
Aaron Shepard has written two books about the topic of book distribution: POD for Profit and Aiming at Amazon, both contain very detailed information for small publishers.  Another great source is Dan Poynter’s Self-Publishing Manual, a classic publishing guide book.

Learning how to market your book and getting lots of publicity support
is offered in a variety of on- and off-line classes by

How to create a business plan
for your book publishing company was the topic of our former blog post.

Business name
Be careful when choosing a name for your book publishing company. Keep the name neutrally and usable in a variety of languages. Avoid your or your books name and survey several professionals for their input. Last but not least do a name check before your spend money on registering your business.

Start-up financing and crowd funding
for your book publishing business is preferable through your own savings. Try to find the most economical way to start your publishing business. Don’t order any print runs before you have substantial orders, rather go in the beginning with a recommendable POD, such as CreateSpace. In Canada and several other countries, such as the USA or Germany for example, financing the creation of books has become main stream. KickstarterIndiGoGo or STARTNEXT  (German) are crowd funding sources, writers can use. More tips on crowd-funding can be found in this blog post.

ISBN and bar codes 
In a former blog post, we explained how to get an International Standard Book Number (ISBN) and bar codes in several countries.

How to copyright your books and what’s the benefit can be found in this article

Most countries require publishers to submit one copy of each book for cataloging in government archives. In the USA for sample it is done by registering with a Library of Congress number:

How to get into the “Books in Print”, a worldwide database and to register your book for FREE! with Bowker was the topic of other blog posts.

There is no world or national organization that determines a clear-cut genre or category for each book written.
However it is extremely important to choose the right genre (or several) in order for your books ranking, e.g. on Amazon.

Foreign Rights & Literary Agents:
Books you publish, should be available in other countries / languages too!  Not always easy to find a literary agent who is specialized in foreign rights, get lists here:  or in this article:
How to work with literary agents is covered in several previous blog posts.


More Useful Tips and Links for Future Publishers:

More resources and advice are the topics of blog articles for the next days, when we explain:

  • Pricing your books and standard book industry discounts
  • Advice and useful links for book layout, printing etc.
  • Financial management / accounting for book publishers
  • Finding freelancers for editing, design, proofreading, webdesign etc.
  • Marketing strategies for book publishing companies
  • professional associations for book publishers
  • educational programs in book publishing
  • Information about book awards and contests

With 30 year experience in both, print and now e-publishing, we can provide you with many more tips, background information and support for setting up your own publishing enterprise – additional to the huge amount of promotion you get in our online and off-line seminars.




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Posted by on November 25, 2013 in Publishing, Self-Publishing


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