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Are Enhanced Books Now Finally Taking Off?

photo credit Wired

The Wall Street Journal writes: “After being slow to adapt to digital technology, publishers don’t want to come late to what could be the most significant transformation of books and reading behavior since Gutenberg.

Random House is publishing a digital version of Katherine Boo’s hotly anticipated nonfiction book “Behind the Beautiful Forevers,” about residents of a Bombay slum, that includes video of the central characters that was shot over three years.

The first Harry Potter e-books are set to arrive this year on Pottermore, a Web site where fans can learn spells, read additional material by J.K Rowling and visit a virtual Hogwarts.

Jackie Speaks
An enhanced e-book includes more than eight hours of recordings of the first lady’s candid conversations with Arthur Schlesinger Jr., plus photos and archival videos.

Elvis Lives!
‘Careless Love,’ Peter Guralnick’s biography of The King, will be rereleased this summer with extras like videos, music clips and interviews.

In a move that could shape the market for enhanced e-books in dramatic ways, Apple announced Thursday that it will partner with publishers and educators to create interactive digital textbooks. As a sample title, Apple released a free version of “Life on Earth,” a multi-media biology book by E.O. Wilson, which includes interactive features such as animation of DNA, videos of ants and invasive trees, and quizzes.”

Read the whole story in the Wall Street Journal:
http://online.wsj.com/article/SB10001424052970204468004577169001135659954.html?KEYWORDS=blowing+u+the+book

 

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Social Media Strategy for Starters

Here’s a useful, simple beginners guide to a social media marketing strategy map anyone can use:

Blog two or three times per week and keep posts to 250-300 words. Make them keyword rich(words you would enter into Google Search to find YOU). Make sure each post gives one interesting or useful piece of information to the reader about your area of expertise.

The same day you blog, post a link to that blog on your Facebook Fan Page, adding an invitation to join you on the blog for more posts on your subject matter. Auto-post it directly to your Twitter account by linking your Twitter account to your Facebook fan page through this Facebook app link: http://Facebook.com/Twitter.

The next day press the share button under your Fan Page post and share it to your personal profile.  Your friends are your closest supporters.  Ask them to share your post with their friends, leave you comments and let you know if you can help them with your area of expertise.

Two days later, turn your blog post into a simple, how-to video by reading it into your web cam. Post the video to YouTube and tag the video with your keywords.

This is an over simplified map, designed to get you thinking about sharing content throughout social media.  There are many, many subtle and more complicated nuances and strategies to increase your visibility, but this is a good start. Read more…

http://cindyratzlaff.com/blog/personal-branding/facebook/beginners-guide-to

 

 

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What You Get For Only $5

Recently I wrote about http://Fiverr.com and how it helped me in my ebook formatting / publishing business. In the meantime I also received some very positive feedback from authors that used these services to get a boost in social marketing, to promote their blogs and websites, technical advice, help with creating a logo and even Search Engine Optimization and programming tasks for their websites. 

Valuable services in all fields of:

  • Graphics
  • Video
  • Social Marketing
  • Business
  • Technology
  • Programming

can be purchased for only $5 (in words: FIVE).  You will be amazed how useful this inexpensive help can be on your way to marketing your books and have an online presence. 

Let me and others know about your experiences with FIVERR help.

 

 

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