Tag Archives: Video Tutorials

Will Your Book Stand Out Against Millions of Others?


Next year an estimated ten to fifteen million books will be published. How will you make your book standing out among them? Plus, authors are more and more under pressure from their publishers to promote their own books. 

The good news: Help is on the way – and it doesn’t even cost you anything, other than your time. Nowadays authors have more opportunities to promote their book’s sales than ever before. Social media and the Internet allow authors to communicate directly with their audience.

5 Tips for Non-Fiction Authors to Sell More Books:

Start Planning Publicity for Your Book Nine Months in Advance
Just like preparing for a child, the birth of a book needs preparation time. Some authors tend not to think about marketing their book until it’s on Amazon already or in store shelves, which is way too late. Speak about your book, build awareness and excitement; start blogging about it or mention it in your newsletters.

Smart writers are sharing sample content months in advance, collecting testimonials and getting blurbs from other writers and authorities in your field. Don’t assume any publisher will come up with a great marketing strategy. If you are not self-publishing your book, approach your publisher’s marketing team with lots of your own marketing ideas. Think and plan what you can bring to your publishers’ table.

Never tell someone what your book is about
Rather tell your potential readers what’s in it for them and how it will help them to resolve problems and also overcome obstacles. Non-fiction book authors often get caught up in their idea, but customers only care about the results the book will produce for them. When talking about your book, tell them what is in it for them, share some tid bits from the book and explain: “if you are interested in the rest of this and in other stories, just read my new book.”

Create a Book Trailer
Any smartphone these days has a built-in high definition video camera, so you don’t have to hire a professional company. You can bring in extra lights, put your smartphone on a tripod, and you can have a video running on YouTube, TubeMogul and other video sharing sites the same day. Create a powerful marketing tool on a budget with a good quality book trailer, and it can go viral really fast. Engage viewers by explaining the reason why the book is an important help for them, explain why they should trust your expertise and which results your book can create for your readers. Video content in web pages or in emails increases click-through rates by NINETY-SIX (96) percent! Find links to tutorials and listings of video sharing sites.

Don’t Over-Estimate Social Media
Finally, resist the urge to go crazy with social media. Though it provides a good opportunity to reach readers, balance social media with public speaking e.g. at writers conferences, publishing lots of articles or being quoted in the media, or sending out regular newsletters. Sure, to get 5,000 followers or 25,000 email addresses, social media is invaluable. However, when you’re searching for a core group of committed partners for your book launch, a co-author for your next project, or in-depth feedback on your manuscript, your online followers are not your only best bet. Even “shy” or “introverted” authors are often naturals at networking, when placed in the right environment, such as writers conferences.

Leverage the Power of Free
Giving resources away allows skeptical readers to get enough content to talk about your book – and to make it easy for them to share content with their friends. Sample chapters, quizzes, special reports, and how-to articles are all good giveaway possibilities. If you haven’t yet landed on the radar of most people, you need an entirely different strategy. If this is your first work, give away as many books as you can – but let your readers “pay-with-a-tweet”. Ask your publisher for a lower price on promotional copies and get your words out there.

As an author of hopefully soon, several books, you are a brand. Start thinking and acting like one, and create a serious marketing strategy.


If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months! Learn more about this individual book marketing help:
Or visit  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 960 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing 111Publishing @ Google+


Hyper Smash



Tags: , , , , , , , , , , , ,

111 Tips to Create Your Book Trailer

e-book 111 Tips to Create Your Book Trailer


Video content in web pages or in emails increases click-through rates by NINETY-SIX (96) percent!  

You might have seen many movie trailers, but did you know that book trailers have the same success rate and that they have the potential to go viral?  Book trailers are one of the best ways to introduce your book to millions of readers worldwide. It will help you to find your audience online.

Learn how to plan, download free software, create and most important market your video from this brand new e-book:  111 Tips to Create Your Book Trailer
available at,,,,,

Book trailers are quickly gaining popularity among publishers and successful authors to help promote books and encourage people to read them.  Similar to a movie trailer, some of them can even have live actors playing parts of the book to catch readers’ interest.

The content can range from quasi power-point-presentation to an animation movie. Trailers with humour or special offers have many more views, same with short one to two-minute videos.  Some are still pictures set to music to tell the mood of the books.  And there are some with the author reading a passage from the book.

Viewers / readers care what experience your book will deliver. Don’t make the mistake to show the whole time the back cover blurb instead of expressing the emotional experience your book conveys.  The viewer should feel the emotions the will feel when they read your book. The more emotional their experience, the higher the likelihood of buying your book. Don’t miss to show also some snippets of reviews.

Book promotion via trailer:

You have written a superb book that has the potential for a bestseller?  The possibility that internet users click on a short video or slide show is much, much higher than they will read a text description. They will also more likely send a link of your book trailer to their friends or to a social media site – more likely than to copy / paste and send out a text description of your book. An earlier survey found that video content in web pages or emails increased click-through rates by ninety-six (96) percent!

Video engages your audience more than text because it includes sights and sound.  Thanks to the upload-site and popular video sharing sites, such as and iTunes, Google Video and Yahoo, which have millions of views per day, publishers and writers can post their trailers for the whole world to see. The key is to create a video that people want to pass on to their friends and connections.

This “how-to” guide book gives you all the information and hands-on tips to produce your own book trailer – or the background knowledge to talk to a video producer and to choose images, text and music for your video.




If you enjoyed this blog post, please feel free to check out all previous posts (there are more than 520 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it.
There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful.
Thanks, Doris


Hyper Smash



Tags: , , , , , ,

%d bloggers like this: