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12 Reasons to Get the Help of a Mentor


12  Reasons

12 Reasons


Writing a book and then promoting it, are two different things… Don’t forget: Writing is an art – publishing a business!  You are a very talented author who has written a fantastic book, or even several – but the publishing / promoting process is an adventure and it can take up quite some of your valuable writing time. So it is smart to get professional help, especially when it is so easy and inexpensive, and when you can learn a lot about publishing and publicizing your future books. 


12 Main Reasons to Choose our Valuable Book Marketing Help:

  1. Introduction of your book on dozens of Google+ reader communities with a 60,000+ audience
  2. Unlimited book marketing consultations by email for up to three months
  3. Unlimited social media help for up to three months
  4. Three hours of one-on-one Book Marketing Online Seminar phone-consultations
  5. Instructions / checklist / links for you to use for your book promotions
  6. Advertising of your book on free days /promotions with Amazon KDP to 315.000+ readers
  7. Blog posts including cover image/author bio/book description on both, blog & our websites
  8. Author interview on our blog website – this article stays there forever!
  9. “Book of the Month” recommendation to more than 3,200 readers on Goodreads etc.
  10. Book ads several times/week for 3 months on all sites to more than 600.000+ readers
  11. Free e-book for you: “Book Marketing on a Shoestring” launch Summer 2013
  12. Plus one surprise gift we will reveal once you signed up!

We certainly customize our Book Publishing and Marketing Support
directly to your book and your needs!

What former clients say:

  • “Thank you so much. You are amazing, so helpful to all of us who are starting down the road of self publishing. I just printed that blog post off this morning and will start to act on it today. You are an inspiration. Thanks again for everything.”
  • “Your advice all along the way has been so very valuable to help me make those important decisions, thank you so much for that”
  • “Boy, you really provide a service. If you ever need a reference, count me in. Anything I can do to promote you back. You rock.”
  • “I am so happy with 111Publishing for helping me out. If ANYONE is self-publishing a book I highly recommend using her for consulting. Thank you Doris for saving me $3700


And this is how it works:
It all starts with our purchase of your book and then an evaluation of your book’s sales page, your social media presence and your marketing activities so far. We will explain you the benefits of various steps in building the platform for you as an author and how you can establish a brand without incurring extra cost, such as expensive ads or how to avoid costly POD’s.

Take advantage of our professional help, we have studied business, marketing and e-publishing and have 30 years publishing experience. We customize coaching to your needs and explain you:

  • researching your possible competition & popularity of genres/positioning
  • how to identify your target readers & plan your blog content & marketing strategies
  • how to find lots of readers, book bloggers & reviewers
  • the publishing and retail possibilities
  • all the pre-publishing book marketing steps
  • how you can establish a brand as a writer
  • blogging & posting of your articles to Twitter, Google+, Goodreads, Tumblr,…
  • how to save a lot of time using social media sites for reader contacts

You just wanted to write – and upload your book to Amazon, Kobo or Barnes&Noble, expecting that it becomes an instant hit. And now a new challenge comes up: book promotion.

Sign up today to take advantage of this limited offer for only a bit more than a dollar / per day (= $179 for 3 months):

Our blog has had now 615,000 readers/visitors and 1,200 subscribers. On Twitter we have more than 40.000 followers on two accounts, in our Google+ circles & communities are 60,000+ people. On Goodreads we have 3.200 friends, not to mention Pinterest, Tumblr, StumpleUpon, Facebook with two accounts,  website… and some more … Why do we list all this? To show you how much visibility your book(s) can get when we help you to built a community/network platform and a brand for you as an author. We show your book constantly on all these sites!
Articles about your book, your author interview etc. will appear on two websites, one of them belongs to the 9% most visited sites in the USA, according to web ranking!



Please feel free to check out all previous posts of this blog (there are more than 785 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter,, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing 111Publishing @ Google+


Hyper Smash



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Great Info Graphic: History of Social Media


Beth Hayden and Rafal Tomal created a marvelous info graphic to show

the (short) history of Social Media:

A History of Social Media [Infographic]  - Infographic
Like this infographic? Get more content marketing tips from Copyblogger.


Please feel free to check out all previous posts of this blog (there are almost 570 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article, from where you can submit blog posts to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris


Hyper Smash



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When is the Best Time to Twitter?

Tracking service and link shortening company found out when your link get’s the most traction on Twitter: Post it on a Monday between 1:00 p.m. and 3:00 p.m. ET.
They released new data on the best and worst times to share links on popular social networks, from Facebook and Twitter to blogging site Tumblr.

The company revealed that posting links to Twitter between the hours of 1:00 p.m. and 3:00 p.m. Eastern Time will give you the highest click rank, especially early in the week. Meanwhile, sending a tweet with a link after 8:00 p.m. should be avoided — as should posting links after 3:00 p.m. on Fridays.

However, Facebook’s optimal posting times are slightly different than Twitter. Links sent between 1:00 p.m. and 4:00 p.m. get the most traction, with Wednesday at 3:00 p.m. being the best time to post on Facebook all week. recommends not posting the links you want to go viral during the weekend or between 8 pm and before 8am.

On the other hand, Tumblr has a much different usage pattern than Facebook and Twitter:  wait until at least 4:00 p.m. ET. to post important content, and posts after 7:00 p.m.Eastern Time on Monday and Tuesday, as well as on Sundays, get the most clicks during a 24-hour period. Friday evening is the best time to post on Tumblr — a time recommends to avoid on Facebook and Twitter!

Keep in mind, these times are for North American users only, the ones in Australia, Asia and Europe have completely different times. It all depends if you want to get hits only from the USA and Canada.  As an English speaking Writer you might be interested in an international audience…

Stats for this blog show that quite a few readers are from all parts of the world.  Hello to you and welcome!!!



Hyper Smash


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Why Are You on Social Media? To Give or Take?

Google+, Pinterest, Twitter, Chime.In, Tumblr, Reddit, Squidoo, LinkedIn… 

TwitterI network with lots of people online, and the ones that keep me coming back consistently offer something interesting, something helpful, and an overall positive, fun tone. Your own “brand” or reputation as we said in the good old days, is something that must be lovingly built, one post at a time and then carefully maintained. Its value is priceless.

There is a huge selection of social media sites to spend time online. If you want to keep your readers engaged with you, nurture your relationships with them through what you choose to share online, and respond to them.  Consider how your actions reflect on your author status in regards to your work. Make valuable contributions and allow yourself to shine by putting your work and your reputation always in the best light.

What doesn’t work?
Talking at people and not with them, and making it all about you.  Being repetitive and only shouting about where people can buy your books, your latest review, your book blurbs, etc., over and over again.  People will just tune you out if that’s all you offer.  Why should they return if you sing the same old tune time after time? Keep it fresh and develop your online personality into something that would keep you coming back if the tables were turned.

Be generous and engage with people
It actually shouldn’t be all about you.  I know a lot of authors who see every online post as a golden opportunity to sell a book.  However, people like those who help them and who give of themselves freely.  We all rely on others to various degrees. Therefore, use your online presence to benefit more than just yourself.  Pay it forward.  Not only does it feel really good, but it will foster loyalty and warmth.  Pass along the word about books you like or want to read, interesting authors, news items or tips that you think will help others, and a variety of other items that add value in different ways.

You will also find others much more willing to help you and get the word out about your work if you are generous and help them, too.  Do a good turn for someone else and always acknowledge how others have helped you. Show gratitude, and reciprocate good deeds.  Have a generous spirit and people will gravitate towards you.

As an author, you write for yourself, but also to entertain and move other people in some way.  Before every post consider, what’s in it for them?   Your writing success depends on more than simple sales.  Engage and intrigue and people will happily come back.


Hyper Smash


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Social Media – Which One Do You Like Best?

Jeff Bullas wrote in the foreword for his brilliant infographic:
“Social media is spreading knowledge globally at the speed of a “Tweet” and provides us all with tools that can enable us to follow our dreams, if only we can capture and heighten that curiosity for knowledge that drives humans to succeed.”

From Jeff’s post on social media networks:

Google+ now both a personal and business social network after launching Google+ brand “pages” on November 7, 2011. Google plus enhanced the visual aspect of social networks by making its images significantly larger (think book titles!) than the photos on Facebook.

This social network is a place to organise and share online images that you find interesting or inspiring and continues to reinforce the trending growth of an increasingly visual social web. Pinterest has grown 4,000% in the last 6 months, with more than 4 million unique users.

Tumblr is a multimedia rich microblogging platform that allows users to post text, images, videos, links, quotes and audio to their short form blog. It is about ease of use.
•900% growth in the last 12 months
•90 million users compared to only 10 million a year ago

Slideshare is the “YouTube of  Presentations” and allows you to upload PowerPoint into globally accessed slideshow and again is a highly visual social  media platform.
•It is one of the top 150 websites in the world
•60 million visitors a month
•Has 500% more traffic from business owners than any other professional website
•3 billion slide views per month

Facebook is a “must have” to keep tabs on, as its 800 million plus users means it is the defacto social network platform of choice for nearly one in two of the world’s web users.  Its ecosystem with easy to install “apps” and burgeoning commerce and marketing power continue to attract business and marketers. Essentially you market on facebook first and then consider other platforms.

Its simplicity and immediacy as an open texting service on steroids continue to keep it  top of mind in popular digital culture. Its embedding in the new Apple iOS5 mobile operating system  has stimulated growth and increased sign-ups by 300%.

See his superb post here:




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