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Manuscript Finished? Tips for Pre-Book-Production

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Layout-Print

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I saw a brilliant poster at a print shop / book designer, which said:  Pick Any Two, I Pick One
It was a triangle and on each tip had these words:  Money – Quality – Time/Speed

Always keep this in mind when you hire freelancer / employees or subcontractors, such as editors, book and cover designers. You get what you pay for… Don’t shop for the cheapest, rather the best partners.
We give you here just an overview whats involved in book production, there are many other tasks that are covered in a great blue print, compiled in Joel Friedlander’s really helpful blog articles
Start with his article: Why Self-Published Books look Self-Published
.

The Editing process:
Even though many authors are talented writers and even spectacular at grammar, they should never be the book editor of their own project. You might have logged long hours going through your manuscript with a fine-tooth comb, read, write, delete, re-write, re-read, delete… Then, after carefully reviewing the spelling and grammar and fact-checking the document, you may have even handed the manuscript over to your your former English teacher and every member of your writing group, however none of this is equal to a professional edit.

Contact editors whose sites inspire confidence and ask about their work process, rates, time frames, and any other information you need to know. Request a sample edit from the respondents you like. Samples are often free, and around five 250-word pages.
The editing process is not meant to offend you or detract from all of the perfecting you have already done. Rather, an edit is meant to increase the quality and success of your book, regardless of subject or genre.
Choose an editor on the basis of compatibility and how well the results of his or her editing appeals to you. ask for references, but learning about the editor’s background shows you how long he or she has been in the business. It also gives an idea of how many and which types of clients have actually trusted him or her to edit.  There are several steps involved in editing and professional trade publishers often employ special editors for each of these steps:

  • Line editing
  • Content Editing
  • Copy Editing
  • Proof Reading
    .

The Book Cover and Title

The correct title can really help to ensure the success of your project. Or not… A great cover will raise the attention of potential readers.  And yes, books are judged by their covers.

  • It must be easy to understand and speak.
  • It should ideally be less than 32 characters.
  • You must be able to purchase the exact URL for the title.
  • Buy your Author name domain also.
  • The title should clearly demonstrate to readers what they will discover in this eBook.

.

Cover Design

  • Keep the design clean.
  • Use a focal point to orient the user
  • Make sure people can read it without glasses.
  • Make the design match the content.

For Print:

  • Use the spine properly.
  • Include a photo of the author.
  • The largest font size is used on the information that is most important

.
Joel Friedlander has a great blog post series about book layout 
mistakes to avoidYou can learn almost everything about book design by following Joel Friedlander’s blogs and by reading his books, to be found at www.TheBookDesigner.com.  Technical information can be obtained at Basic Book Design http://en.wikibooks.org/wiki/Basic_Book_Design for answers to your basic book design questions.

Pre-Publishing Services:

Editing:
Suzanne Nussay, M.A., 
Editing, Writing and Constulting Services
snussey@sympatico.ca

Lisa Costantino Editing Services
http://www.lisacostantino.com/

Susan Uttendorfsky Adirondack Editing
www.adirondackediting.com

Daniel Kenyon Editing
http://danielkenyon.wordpress.com

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Cover design inspiration:

http://www.1stwebdesigner.com/inspiration/creative-book-cover-story/
http://faceoutbooks.com/ (print book covers)
http://causticcovercritic.blogspot.ca/
http://www.book-by-its-cover.com/
http://bookdesigner.com/53972/book-covers/
http://bookcovers.creativindie.com/cover-samples/

.
Book cover designers I can personally recommend:

Anitra Jay http://www.anitrajay.com/page:designs
Laura Wright LaRoche http://www.llpix.com
.

e-Book Formatting

Another important step in creating an e-book that should be done by real professionals,
here are two proven e-book designers:

http://e-bookbuilders.com

http://ebookarchitects.com
.

After going through the pre-production stages – the editorial and design part – your next step will be distribution of your new book, covered in the next blog post. However, while your book is at the pre-publishing service providers, don’t forget to actively market your upcoming book! Prepare your author pages on Goodreads and Amazon, starts Goodreads Giveaways, if you have an ISBN and planned a print book.  Get as many pre-orders and reviews as possible, plan and invite all your potential readers to your book launch – virtual and in person.

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With 30 years experience in both, print and now e-publishing, we can provide you with many more tips, background information and support – additional to the huge amount of promotion you get in our online and off-line seminars.  http://www.111Publishing.com/seminars

Please check out all previous posts of this blog (there are more than 940 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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Top 6 Tips to Successful Self-Publishing

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Opportunity

Opportunity

Beat the “Print-on-Demand” industry!  You can do so much better on your own! Don’t be fooled by POD Services.

Are you ready to publish your first book? Get to know the pros and cons of Print-on-Demand and of real self-publishing. Follow these few tips, and you will find the road to success as an author-publisher so much smoother!
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  1. Bookstores don’t buy POD books.  Many novice self-publishers are opting for the heavily-advertised Print-On-Demand companies, which promise publication at low fees. For a niche book with an easily-found audience POD can be an option. But what the POD companies won’t tell you,  is that neither bookstores nor libraries will generally buy a POD book. However, if you are savvy enough,and have written at least three books (or join with another author) you can find the right wholesale arrangement through Lightning Source / Ingram and Baker&Taylor as outlined in Aaron Shepard’s website and guide book http://www.newselfpublishing.com. But don’t expect to get the same retail discount from “brick and mortar stores” as from Amazon.
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  2. You can judge a book by its cover.  That’s what most people do.  You never get a second chance for a great first impression!  You can get a decent book cover for as little as $100 and a fantastic cover for around $ 500 or more.  Just shop around and find out who makes great covers.
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  3. Act like a professional publisher.  Nothing is more embarrassing as finding reviews of your book on Amazon that complain about typing and grammar errors in your work. Make sure your book is complete, well-edited, and thoroughly proof-read. Use spell checks, let it copy-edit, content edit and proofread by professionals – not your family or friends.  These services provide you with a manuscript that makes you look like the professional you are.
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  4. Don’t use the print shop down the road.  Search for a printer that specializes in printing books. You will not only have fewer problems with production, but the prices will be much less expensive.  You should be able to print 300 copies of a 250-page soft cover book for approx. $ 2.90 per copy. Digital printers or espresso book machines are useful only for very small amounts of print books, such as for gifts or a book launch party – if you plan to sell mostly e-books.
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  5. Get 100 ISBN’s if possible.  ISBN is the International Standard Book Number, and every book sold in bookstores and at most online retailers must have an ISBN. They are the global standard for identifying titles and used world-wide as a unique identifier for books. They simplify distribution and purchase of books throughout the global supply chain. Without an ISBN, you will not be found in most book stores, nor online.  In the U.S. ISBN’s are available only from Bowker.com, and you can buy them in blocks of ten, hundred, or even thousand. The fewer you buy the less it costs, but buying just a block of ten marks you as a one-book publisher. And everyone in the publishing industry can figure out how many ISBN’s you’ve purchased by looking at your ISBN number. Lucky if you are a writer from Canada: ISBN’s are free!
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  6. Don’t wait to start marketing until your book is finished. Many first-time writers and self-publishers focus on the writing and the publishing process, and postpone thinking about the book  marketing until they have books in hand (or hundreds in their garage). A book – no matter if it is an e-book or a traditional paper book – will succeed or fail on its marketing plan. Before starting your self-publishing project, find out who your audience is, and where and how you will find them. Get to know your competition, search the internet and in bookstores for similar books. Only move forward on your writing project after you have finished your research and your marketing plan. Even find book reviewers before you start writing the book, and blog at least for one year to build an audience for your work. I don’t know of any self-published writer who is successful, without having a blog. Once your book manuscript is finished, don’t forget to use the end of one book to promote another book you have written or you write on currently.
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Self-publishing can not only be lucrative, it can be a lot of fun too. But you need to be somewhat entrepreneurial and do lots of careful planning to really enjoy success with true self-publishing.

Read more about author-publishing and POD’s:

https://savvybookwriters.wordpress.com/2011/08/21/the-truth-about-pod-publishing/

https://savvybookwriters.wordpress.com/2012/03/03/why-pod-contracts-are-bad-for-authors/

https://savvybookwriters.wordpress.com/2011/12/11/comparison-of-major-print-on-demand-pod-services/

https://savvybookwriters.wordpress.com/2013/05/07/pros-and-cons-of-print-on-demand/

http://www.theauthorsredroom.com/top-10-self-publishing-tips/

http://www.sfwa.org/other-resources/for-authors/writer-beware/pod/

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are 750 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

.

.
Hyper Smash

Pingates

 

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Pros and Cons of Print-on-Demand

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Book-Staple

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“Currently unavailable.” When you read this on Amazon’s website you can be sure it is a POD Book.  Amazon assigns many of those out-of-stock books an availability status of 2-3 weeks. And no one wants to wait that long when ordering on the internet…
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POD (Print on Demand) services call it “self-publishing” – but there are important differences between a POD service and true self-publishing. They are in fact VERY EXPENSIVE PRINTERS – NOT PUBLISHERS!  POD printers are producing the book only when ordered. What are the differences?
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Rights
TRUE self-publishing:  all rights remain with the writer, who has full ownership of her work, including the ISBN number.
POD services:  mostly owns the ISBN and the author has a very limited claim on digital and/or electronic publishing rights.

Control
TRUE self-publishing:  the writer controls all aspects of the publishing process, cover art, print style, pricing etc.
POD services:  choices are typically limited to their service package

Book Sales
TRUE self-publishing:  the author keeps all proceeds from sales.
POD services:  they keep most of the sales proceeds to cover printing costs, and pays the author a small percentage of royalty, usually from the books NET price.
The POD Cons:

  • Books from POD services are expensive and may be of poor physical quality.
  • There are lots of extra fees, such as renewal fees, distribution fees, extra charges for non-template cover designs, charges for proof corrections etc.
  • Royalty income may be less as it is mostly based on the books NET PRICE,  the retail price less discounts and/or all the publisher’s overhead.
  • Your book will receive only wholesale distribution, and mainly sold online, Booksellers don’t like dealing with POD services.
  • You do not get an advance – YOU have to pay an advance to the POD company, it just doesn’t make sense economically
  • Marketing consists often only on listing on the company’s website and with various online booksellers, sometimes in a wholesaler’s catalogue.  Many POD services offer “marketing packages or media kits” for an extra (high) fee – a total waste of money!

POD Pros:
It is only recommendable if you:

  • need galleys, or for short-run publishing and specialty markets
  • want to print small non-fiction projects such as lectures or workshops
  • want to create a recipe book, a family memoir, genealogy etc.
  • bring back out-of-print books into circulation
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Who is the publisher?
It is the one who owns the ISBN for a book. If the author applied for and paid for the ISBN in his or her own name, then no matter who produces and sells the book, the author has become the publisher of record, an authentic self-publisher!
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Listen to the truth behind POD “publishing” or read more articles about this topic:

http://www.writersandeditors.com/self_publishing_and_print_on_demand__pod__57417.htm

http://beforeyoupublishyourbook.com/2011/07/22/the-truth-about-print-on-demand-publishing/

http://www.writergazette.com/content/pros-and-cons-self-publishing-print-demand

http://fonerbooks.blogspot.ca/2005/08/printing-offset-vs-print-on-demand.html

Do you have any experiences with POD publishing and how much was each soft cover book you ordered from them?

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 740 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

.

.
Hyper Smash

Pingates

 

Tags: , , , , ,

Becoming Your Own Publisher: Book Production

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Project Triangle

Project Triangle

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Or to be more precise: Pre-Production

I saw a brilliant poster at a print shop / book designer, like the one above, it said:
“Pick Any Two, I Pick One”
It was a triangle and on each tip had these words:  Money – Quality – Time/Speed

Always keep this in mind when you hire freelancer / employees or subcontractors, such as editors, book and cover designers. You get what you pay for… Don’t shop for the cheapest, rather the best partners.
We give you here just an overview whats involved in book production, there are many other tasks that are covered in a great blue print, compiled in Joel Friedlander’s really helpful blog articles
Start with his article: Why Self-Published Books look Self-Published
.

The Editing process:
Even though many authors are talented writers and even spectacular at grammar, they should never be the book editor of their own project. You might have logged long hours going through your manuscript with a fine-tooth comb, read, write, delete, re-write, re-read, delete… Then, after carefully reviewing the spelling and grammar and fact-checking the document, you may have even handed the manuscript over to your your former English teacher and every member of your writing group, however none of this is equal to a professional edit.

Contact editors whose sites inspire confidence and ask about their work process, rates, time frames, and any other information you need to know. Request a sample edit from the respondents you like. Samples are often free, and around five 250-word pages.
The editing process is not meant to offend you or detract from all of the perfecting you have already done. Rather, an edit is meant to increase the quality and success of your book, regardless of subject or genre.
Choose an editor on the basis of compatibility and how well the results of his or her editing appeals to you. ask for references, but learning about the editor’s background shows you how long he or she has been in the business. It also gives an idea of how many and which types of clients have actually trusted him or her to edit.  There are several steps involved in editing and professional trade publishers often employ special editors for each of these steps:

  • Line editing
  • Content Editing
  • Copy Editing
  • Proof Reading
    .

The Book Cover and Title

The correct title can really help ensure the success of your project. Or not… A great cover will raise the attention of potential readers.  And yes, books are judged by their covers.

  • It must be easy to understand and speak. 
  • It should ideally be less than 32 characters.
  • You must be able to purchase the exact URL for the title.
  • Buy your Author name domain also.
  • The title should clearly demonstrate to readers what they will discover in this eBook.

.

Cover Design

  • Keep the design clean.
  • Use a focal point to orient the user
  • Make sure people can read it without glasses. 
  • Make the design match the content.

for print:

  • Use the spine properly.
  • Include a photo of the author.
  • The largest font size is used on the information that is most important

.
Joel Friedlander has a great blog post series about book layout
mistakes to avoidYou can learn almost everything about book design by following Joel Friedlander’s blogs and by reading his books, to be found at www.TheBookDesigner.com.  Technical information can be obtained at Basic Book Design http://en.wikibooks.org/wiki/Basic_Book_Design for answers to your basic book design questions.

Bookmark these sites:

Editing services:

Lisa Costantino Editing Services
http://www.lisacostantino.com/

Susan Uttendorfsky Adirondack Editing
www.adirondackediting.com

Daniel Kenyon Editing
http://danielkenyon.wordpress.com

.
Cover design inspiration:

http://www.1stwebdesigner.com/inspiration/creative-book-cover-story/
http://faceoutbooks.com/ (print book covers)
http://causticcovercritic.blogspot.ca/
http://www.book-by-its-cover.com/
http://bookdesigner.com/53972/book-covers/
http://bookcovers.creativindie.com/cover-samples/

.
Book cover designers I can personally recommend:

Anitra Jay http://www.anitrajay.com/page:designs
Laura Wright LaRoche http://www.llpix.com
.

e-Book Formatting

Another important step in creating an e-book that should be done by real professionals,
here are two proven e-book designers:
http://e-bookbuilders.com
http://ebookarchitects.com
.

After going through the pre-production stages – the editorial and design part – your next step will be printing and distribution, covered in the tomorrows blog post. However, in the meantime don’t forget to actively market your upcoming book! Get as many pre-orders and reviews as possible, and invite all potential readers to your book launch – virtual and in person.

.

<><><><><>

.
With 30 years experience in both, print and now e-publishing, we can provide you with many more tips, background information and support – additional to the huge amount of promotion you get in our online and off-line seminars.  http://www.111Publishing.com/seminars

If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 720 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

.

.
Hyper Smash
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Pingates

 
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Posted by on April 11, 2013 in e-publishing, Publishing

 

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