Already have an Author Central page on Amazon.com? Terrific, it’s a great start for your author brand on the internet! Now to your next steps for maximum exposure: create your very own author website:
Your personal website AND your Amazon Author Central page work together and will help you to build your credibility as an author. Google, Bing, Yahoo and other search engines take the information from these two websites – which helps your name to come up every time when online visitors are searching for the subject of your book or for your author name. Moreover it is one important step in building your author brand and your platform. Read more about author brand and platform here.
This is a very good chance to tell readers something interesting about yourself, include any details about your (writers) background, awards, other books you have written and personal details customers might want to know. Your author photo should be a professional, high-resolution image for quality display. You can share your book trailer, video interviews, book signing videos or the new Google Search Story trailers with readers. Your videos should focus on specific features of your books or your experience as an author.
IMPORTANT: Use the same words and language on both your Author Central page and your personal website. Key word consistency is essential to assure you are optimizing your search engine results.
The links to and from your Amazon Author Central page to your personal website and your book’s page will tell search engines that your book is relevant to people searching either for you or the content of your book.
A web page or blog and an author website on Amazon’s Author Central are the marketing basics for every writer. Don’t delay creating these. When writing a guest blog (e.g. for this blog) do include links to your websites.
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