Before you even attempting to write, develop and market an e-book, or paper book for that matter, create yourself a roadmap.
Research first and build a solid foundation. The problem is that too many people are in a hurry to start writing and don’t lay a foundation for book marketing. They spend all this time writing, and then they have no buyers.
Do the research and find out if your idea is going to make money. If yes, great! Go for it. If not, find another idea.
Ask yourself some hard questions:
• Who will be your e-book readers?
• Is there a demand for your eBook product?
• Is your e-book a “must have” purchase?
• How much will people pay for your product?
• Does the purchase of your eBook lead to additional e-book sales?
• How much money will you need to fund your project?
• How likely are you to excel among the competition?
• How do you contact and “pitch” your product to your potential buyers?
• How to you get the important book reviews?
• Do you have already lots of followers in your social networks?
Writing your book is only 20% of the work, 80% is marketing! Having a plan on how you intend to market, publicize and sell your book before starting to write it is crucial.
• Choose your book content
• Start marketing your book, even before writing it
• Design and format it into a perfect downloadable file
• Create a professional cover for your e-book
• Select the e-book retailer to upload your book (Amazon, Apple, B&N, Sony…)
• Continue marketing your book
You are responsible for providing your own ongoing marketing for e-published work – the same as for paper books that are often not very well marketed. A book might be great, but if nobody knows about it, it won’t sell. Authors can’t count on the public seeing their books on shelves or in store windows – they have to find it on the internet.