Blogging Stats, published by Technorati:
The only way to become a better writer is to write – pages and pages, day after day. That’s exactly what an active blogger spends her or his time doing. The more you blog, the more you write – and the better a writer you become. Additionally, you can sell your best articles to newspapers and magazines, even getting more attention to your writing and more authority.
Search engines are looking for results that are helpful to their users. When you write a series of in-depth, valuable articles around a topic, Google’s Search Engines take notice. Each high-quality blog post that you publish is another opportunity to get traffic from search. It’s called CONTENT MARKETING.