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Psychologists have studied how people are affected by colors and found a strong correlation between colors and emotional responses. Choosing the right color is crucial in determining how your book cover, your logo or your author brand is viewed. Be also careful with the background of your portrait photo / avatar!
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Info-graphic by WebpageFX Their advice: Nearly 85% of consumers name color as the primary reason that they purchase a particular product. 93% look at visual appearance when they buy a product and color improves comprehension, learning and readability.
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My comment: When you choose/design a book cover, a website or a logo for your publishing business, it’s important to take into account the way people interpret color. And be aware that colors often have different meanings in various cultures. Read more about the psychology of color:
http://www.entrepreneur.com/article/226791
http://www.colour-affects.co.uk/psychological-properties-of-colours
http://precisionintermedia.com/color
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