No matter if you are blogging just for fun or if you use it as a content-marketing tool for your books: Your achievement and success will be measured by the amount of readers and blog followers. A mistake that many people make, is that they write new blog posts and expect that it will be magically promoted on social media right away or gain thousands of visitors on its own. This may be true for established web sites with a huge readership but for smaller web sites or new blogs it is important to spread the word.
Use some or all of these possibilities to promote your blog – and at the same time your books:
Make it easy for readers to subscribe to your blog.
They can either use the “follow” icon if you have a WordPress blog – or if your blog is included in your website you can install an opt-in window to encourage your readers to subscribe to your email newsletter. Every time you write a new article, send them an email with an excerpt that requires them to click on the link to read the rest. Some professional email providers, such as MailChimp allow you to do this for free if you have less than 2,000 subscribers.
Post your article on social media at the most effective time
Use tools (e.g. Hootsuite, Tweroid, Sprout Social and Buffer) to select the time when most users are online at every social media site you want to share your article on. Also tweet or post at these times about your new blog post.
Optimize your blog article for search engines
Keywords, lots of (inbound) links, and most of all, valuable content are important for Search Engine Optimization promotion to get a better ranking.
Submit your blog post to PDF submitting sites
With your newest article, create a pdf version of it and submit it to free top PDF-submitting websites, such as Scribd, Yudu or Calameo. Here is a list of these PDF sharing sites:
Embrace Social Media
Add as many relevant users to your friend’s / followers list so that they can add you back. Engage on at least these social media sites, your followers will help to spread the word or re-tweet your blogs – and you can connect these social media sites to minimize “work”:
Offer guest posting
One of the best promotion methods you can do, is to guest post. Write your best article and contribute to a top blog within or close to your readers interest.
Use as many images as possible on Pinterest
Create a large number of boards on your Pinterest profile and pin the best images from your blog post, that will contain the links to your published articles. Connect with others on Pinterest, share their content, and you will be invited to join a group board where you can post your links to new articles on the blog.
Don’t under-estimate Flickr
Transfer several photos that relate to your blog post to Flickr and add up to 75 tags / keywords to each of them, certainly including your blog posts title.
Promote your newest article in the signature of every post you create on forums or communities, at least 5 times a day for effective promotion.
Create a well-designed slideshow based on the topic of you newest, published article and link to it in the description and in the slideshow.
Submit your post to RSS directories
Submit your Blog’s RSS feed to the top RSS directories and see your published article published on other blogs, automatically. TopRankBlog.com has a list of 60-80 RSS Blog Directories to list your blog for free.
Try “Long-Tail Keywords”
Search Engine ranking has become tougher but ranking for long-tail keywords or tags (sentences that would be used to find (your) article, which is a little easier due to less competition.
Top news sites
In certain niches, find “news-submitting” sites within the niche and submit your newest link to them.
Mashable.com, Google.com, Bing.com for example.
Create an email signature, using your blogs address, and for every email you send, there will be a link back to your newest published article.
Comment on YouTube videos
Choose videos that talk about the same topic as your newest article does, and comment, including a link back to your blog post.
Host a contest
Create a contest where your participants have to share your article to their social networks or in any other way that helps promote it.
Create Squidoo lenses
Many people like to read Squidoo.com lenses or Hubpages.com, which is a perfect opportunity for you to promote your article to them in a lens that links back to the latest article on your blog.
Every time you publish new blog content, is a great opportunity to reach out and inform your existing audience but also to gain new readers, followers and customers. What about you? How are you promoting your blog?
If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/
Once you are on this website, click on Seminar to register.
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