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3 Ways to Reach the Bestseller Lists

Bestsellers 2012

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Nick Thacker wrote a great blog post how authors can beat the bestseller lists. Here are some snippets from his post:

“Authors have tried to find the “magic bullet” method of getting their book placed side-by-side with the likes of Dan Brown, J.K. Rowling, and Robert Ludlum.  It’s a well-known fact that the bestseller lists e.g. at the NY Times Book Review are just proprietary algorithms that would make Google proud, and which select and churn out “bestsellers” left and right – sometimes before the book even hits the shelves.

It’s been rumored that these lists are contrived forms of propaganda intended to keep the “establishment media” agencies ahead of the game.

There’s another way to “the top.” While it isn’t via “traditional” channels, such as landing on a well-respected list or having a daytime spot on Oprah, but it’s a just as – or perhaps more-more-satisfying way to achieve success in the scary world of books: making a ton of money and attracting a bunch of new readers without the strings, constraints, and conditions of big publishing.”

Number one is: WRITING MORE BOOKS!  Number two and three…

Nick Thacker writes: “Over the past few months, I’ve studied just about every marketing tactic, promotional strategy, and book-selling trick known to the self-publishing world. Some worked, some didn’t, but I discovered a truth that authors like J.A. Konrath and others have been preaching for a while: The more books you have available to be purchased, the more you will sell.”

Read it all on Nick Thacker’s blog post and follow him on Twitter @NickThacker to find out why it is so important to have lots of books out there and what step number two and three to success are.
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Oprah Continues Her Popular Book Club Online

Oprah, the former daytime TV diva delivered the big news via video from her Chicago office. She is bringing the influential Book Club back – two years after her last pick.

She decided to revive the book club after reading “Wild” by Cheryl Strayed. “I was like, ‘where is the Oprah Winfrey show when you need to announce and tell everybody about this book? I need the book club,'” she described in the video.

The book is her first pick for Oprah’s Book Club 2.0, which officially launched today. Judging from the popularity of her first book club, it is expected that the initiative will provide a boon to OWN (Oprah Winfried Network TV) ratings and book sales.

The new version of the book club will also include digital and social media features. In a nod to its reincarnation, OWN president Sheri Salata said in a statement, “This is a book club for the way people live and read today. In addition to the traditional way, we also access books on smart phones, e-readers and tablets and we talk to our friends about them through social media.”

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