Tag Archives: no book returns

How to Distribute Your Book Worldwide?



Lightning Source / Ingram are one of the most important book distributors in the world and a household name to small and big publishers alike.

If you are publishing at least more than three books and if you are computer-savvy you might distribute your (paper) books through them.

In this case, don’t forget to list your books with Bowker to be in the directory for the whole world’s booksellers. See an earlier blog post “Expose your Book to the World“.

photo: NASA

Shepard wrote that Lightnings Distribution will be extended through partnerships with printers/distributors in other countries, starting with Germany and Brazil.  Read the whole article in Aaron Shepard’s blog.

The local company will market the book to local retailers, then borrow the print files from Lightning and fulfill the order. By default, a book’s pricing and discount will be based on its settings in your home currency. No returns will be allowed.  My comment: Long overdue!  And this no-return-policy will hopefully be the beginning of the end of this unfortunate practice. Overdue too!

The Self-Publishers-Notebook blog wrote: “While foreign sales might not be large in number for most authors, a book sale is a book sale. If you are already using LSI for your POD service, this new program is worth looking into. It costs nothing to participate in the program.”




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Success in non-traditional book markets


Non-Traditional Book Markets

Do you know that more than half of all books are not sold in bookstores? If you want to take your business to a higher level, there are so many other venues for selling your books.

Gift shops

Many books fit well in the gift or souvenir market. The price for your book should be under $15, the cover bright and the book a good impulse item. If you offer your book in person, bring a display for showing it dominantly at the cash counter.

Retail outlets

Some golf club shops, gourmet shops, sporting goods stores, home improvement stores, museum stores or children’s shops sell books as sidelines, items that complement their other merchandise. Offer the outlet ten copies on consignment, plus a free display to get the ball rolling.

Corporate gift

A book is the ideal goodwill builder because people value books. Most corporations have marketing budgets for creating goodwill and turning prospects into clients or say thank you to customers. Do you have a guide on personal finance that you could sell to a bank or investment brokerage? Could your health-oriented book interest a pharmaceutical company or hospital?


There are thousands of consumer and business-to-business catalogs that cover every imaginable subject. Find the ones that already have your customer base and convince them about the value of carrying your book. You can do this online or via a major library that has various directories. Catalogs have three great advantages: No book returns, they usually pay promptly and they order frequently and for a long time.


Brainstorm opportunities for your book sales and make sure to sell it to e-book vendors all over the internet – traditional and non-traditional, see above.


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