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How to Prepare Your Book for Reviews

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Antique-Stamps

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A great book review can sell hundreds of your books, but it can sell a lot more: an excerpt of the review can be posted on your book’s cover, on your website and even on your Press Releases and on the inside dust cover – when you received it before print – or after, for your future re-prints. Midwest Book Review, Kirkus Review, Library Journal or Booklistonline.com: their reviews all go to the libraries!
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What is Involved in Preparing a Book Kit ?
A reviewer, who had already agreed to read it, that is.  You need a plan for both, pre-publication and after publication reviews to submit your book to reviewers in an organization, a library, a magazine or a newspaper company.
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Do your homework and research
Find out which reviewers, journals, libraries, and companies require in order to mail in your manuscript BEFORE the book goes into print. Then, find the reviewers, journals, libraries and companies requiring that you mail in the book AFTER it’s published and read careful their directions. The address list below is for self-publishing authors only.  Assemble a kit which includes: a cover letter, testimonials, book excerpts, a marketing plan, Advanced Copy Review or book copies, but always according to the reviewers submitting-rules.
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PRE – Publication Reviewers:

Horn Book Magazine
56 Roland Street, Suite 200
Boston, MA 02129
www.hbook.com

Kirkus Reviews
VNU US Literary Group
770 Broadway
New York, NY 10003
www.kirkusreviews.com

Publishers Weekly
360 Park Avenue South
New York, NY 10011
www.publishersweekly.com

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POST  Publication Reviewers:

Midwest Book Review
278 Orchard Drive
Oregon, WI 53575
www.midwestbookreview.com
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Midwest Book Review for example, gives priority consideration to small publishers, academic presses and specialty publishers.  To submit a book for review they require:

    • Two finished copies of the book (no galleys or uncorrected proofs).
    • A cover letter
    • A publicity release or media kit

There are certainly many more reviewers, the above mentioned are only a small selection, however they are the ones, recognized by librarians and magazine editors.
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You have done your homework and selected the reviewers you want to submit your ARC (Advance Review Copy) or finished book (Published).  What is your next step?

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To prepare ARC’s:

At an office supply shop buy a package of Heavy Duty Report Covers.  These covers come with a front and back side, metal fasteners and holds up to a three inch capacity of paper (part of your manuscript). Make sure that the box indent shows on the front cover. Here you place your author’s information, the book’s title and your name.  This ARC represents you and your book. It’s the first thing that a respective reviewer will see!

Never send out an ARC without a proper cover letter, a letter tells the prospective reviewer who you are, the book’s title, and what you are sending to that particular reviewer. Print out at least three testimonial reviews from (from well-known writers or editors) who had already read the book; each testimonial should be on a separate page.

Include the first three chapters of the novel. Staple them together.  Include a picture of the cover done by a professional graphic artist. A professional looking cover always helps the author. In your cover letter offer additionally a jpeg and TIFF version.
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It is not impossible to receive a book review from one of the above mentioned prestigious journals!
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These same steps can apply to well-known libraries, private reviewers and newspaper reviews IF the author does his/her homework done and researched.  Write ahead of time to individual reviewers and make sure they want to review your book and if it is in their favored genre.  Find out if the review is FEE based.  Some reviewers, organizations and on-line groups charge to review. Make sure you understand the directions and follow them to the letter.
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Always make sure you send them the material as specified in their directions. ARC’s, media kits, cover letters, testimonials, book location, publisher’s name and address, release date, and the ISBN number.

Write into the inner book cover, “NOT FOR RESALE.”  It means that the reviewer can’t sell your book or ARC (Advanced Review Copy). Do specify what you want done with your ARC’s or books. Suggest they give it to the local hospital, charity or a school.  When sending out your books for review, always include your author business card and date and SIGN your book.

Getting your book reviewed is not impossible. However it requires paying attention, planning and following instructions. Keep this in mind and your next book review will turn into a success.

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Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

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Posted by on August 1, 2013 in Book Reviews

 

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What to Prepare for Your Book Review?

While having a good review can sell hundreds of books, however it can sell a lot more:  Post excerpts of good reviews on your website. Put it on your Press Releases and on the back cover before print or after, when you reprint.  Kirkus Reviews, Library Journal or Midwest Book Review and Booklist all go to libraries. 

What is in involved in preparing a book kit before sending it out to a reviewer who had already agreed to read it?  You need a plan for both pre-publication and after publication reviews to submit your book to a book reviewer, an organization and library, journal or newspaper company.

Homework and Research
Set aside time to go onto the Internet and find out which reviewers, journals, libraries, and companies require that you mail in your manuscript BEFORE the book goes into print. Then, find the reviewers, journals, libraries and companies requiring that you mail in the book AFTER it’s published and read careful their directions. For example, the list below is for self-publishing authors only.  Assemble a kit which includes: a cover letter, testimonials, book excerpts, a marketing plan, Advanced Copy Review or book copies, but always according to reviewers submitting rules.

PRE – Publication:

Horn Book Magazine
56 Roland Street, Suite 200
Boston, MA 02129
www.hbook.com

Kirkus Reviews
VNU US Literary Group
770 Broadway
New York, NY 10003
www.kirkusreviews.com

Publishers Weekly
360 Park Avenue South
New York, NY 10011
www.publishersweekly.com

POST  Publication:

Midwest Book Review
278 Orchard Drive
Oregon, WI 53575
www.midwestbookreview.com
Midwest Book Review for sample gives priority consideration to small publishers, self-published authors, academic presses, and specialty publishers.  To submit a book for review they require:

  • Two finished copies of the book (no galleys or uncorrected proofs).
  • A cover letter
  • A publicity release or media kit

There is an approximate 14 to 16-week “window of opportunity” for a book to be assigned out for review.

You’ve done your homework and selected the reviewers you want to submit your ARC (Advance Review Copy) or finished book (Published).  What’s the author’s next step?

To prepare ARC’s:
At an office supply shop buy a package of Heavy Duty Report Covers.  These covers come with a front and back side, metal fasteners and holds up to a three inch capacity of paper.  Make sure that the box indent shows on the front cover.  Here you place your author’s information, Title of book and your name.  This ARC represents you and your book. It’s the first thing that a respective reviewer will see!

Never send out an ARC without a proper cover letter. What is a cover letter? A cover letter tells the prospective reviewer who you are, the book’s title, and what the author is sending to that particular reviewer. Print out at least three testimonial reviews from (from well-known writers or editors) who had already read the book, each testimonial on a separate page.

Include the first three chapters of the novel. Staple them together.  Include a picture of the cover done by a professional graphic artist. Great publicity for them and a professional looking cover always helps the author.  Offer them a jpeg and TIFF version as well.

It is not impossible to receive a book review from one of the above-mentioned prestigious journals.

These same steps can apply to well-known libraries, people reviewers, and newspaper reviews IF the author does his/her homework and research first.  Write ahead of time to individual reviewers and make sure they want to review your book and it’s in the genre they do their book reviews in.  Find out if the review is FEE based. Some reviewers, organizations and on-line groups charge to review. Make sure you understand the directions and follow them to the letter.

Include a cover letter to let the reviewers know what you’re sending them.  Make sure you send them the material as specified in the directions. ARC’s, media kits, cover letters, testimonials, book location, publisher’s name and address, release date, and ISBN number.

Write in inner book cover, “NOT FOR RESELL.” That means that the reviewer can’t sell your book or ARC. Do specify what you want done with your ARC’s or books. Suggest they give it to the local library, hospital, charity or a school.  When sending out your books for review, always include always your author’s business card and always SIGN your book and date it.

Getting your book reviewed isn’t impossible. However it requires paying attention, planning and following instructions. Keep these in mind and your next book review will turn into a success.

There are many more possibilities for reviews.  To receive a full free list of reviewers, just drop me a line: 111publishing .. gmail.com

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Hyper Smash

 

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Do You Plan an Email Book Launch Campaign?

@-Sign

@-Sign

Email marketing is an easy, cheap way to get your message out. 
Profit from the sign-up box on your website or blog, where people can join your email list to be notified of new products, announcements or anything you want to tell them about your book. 

Start early to compile an email list, not when your book is already finished.  Never use purchased email lists, it is very likely that the emails will be going not to a selective list of individuals who are willing to receive commercial messages, but mainly to people who have absolutely no interest in your book, and even less in being spammed – in other words, not a very good use of your marketing dollar.

 

Always use only addresses from your own email list and only from those who gave you explicit permission to receive your newsletter.  Yes, newsletter, don’t send out plane book-buying pitches, give your potential customers always value in every email campaign, such as a well-crafted article, full of tips if you write non-fiction, or a sample chapter of your fiction book, links to other useful websites or a voucher for their next purchase.

Make sure all the email addresses and names are valid and working. Use a different text for press releases to announce your new book and to pitch an interview.  When sending out a press release to your media list, include a direct link or button to the page of your website were the press kit (or media kit) is available.  This way they don’t have to request one, or wait for one in the mail, they can visit your website and check out your press kit immediately. Or attach the press kit directly to your email.

Joel Friedlaender wrote a great blog what an online press kit should include:
http://www.thebookdesigner.com/2011/03/book-marketing-your-online-press-kit

Tips for a successful campaign:

  • Check out other email campaigns for ideas.
  • Who is your audience? Book buyers, past customers, networking partners?  Ask yourself: how will my audience benefit from buying my book and what information does my audience value?
  • Introduce your book and include a professional image of you and your book(s).
  • Very important: What is your call to action?
  • Include a direct link to the page of your website or blog and to online retailers were the book can be bought.
  • Remember when writing your text that less is more.
  • Make sure the most important information is in the top third of your campaign.
  • Double check your campaign text, spell check etc. and if possible let it edit.
  • Preview your campaign in “text only” and HTML format.
  • Email yourself a sample of the campaign before sending out to check spelling once more, how it looks and if your images are distorted etc.

Once your email list has more than 50 entries, use the services of one of these or other mass email providers, some offer 30 or even 60-day free trials:

http://www.verticalresponse.com

http://www.aweber.com

http://www.constantcontact.com/

Email marketing software that makes it easy to create professional HTML email campaigns with no tech skills. Sign up for a 60-Day FREE trial with Constant Contact.

 

 

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Hyper Smash

 
1 Comment

Posted by on November 11, 2011 in Marketing

 

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