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The Secret to Find Readers: Wattpad

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Wattpad-Reader-Community

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In a former blog post we wrote about Brittany Geragotelis’ six-figure-deal offer from Simon&Schuster, which she received after being “discovered” on Wattpad by millions of their readers, who downloaded chapter after chapter of Life’s a Bitch.  Canadian-based Wattpad.com, founded in 2007, was initially providing a mobile platform for public domain works from Project Gutenberg.  Within two years, the Wattpad app had been downloaded 5 million times. Writers post work in chapters, which tend to be short, to make them suitable mobile.

Wikipedia explains: As of April 2014:

  • 85 percent of its traffic and usage comes from mobile devices
  • 3 million stories total, with 250,000 new stories added every month
  • 1.3 Million registered users
  • Over 16,9 Million unique visitors per month
  • Users spend an average of an hour a day on Wattpad

The most frequently voted stories (every day) appear on the “What’s Hot List”. These stats change daily, due to reads and votes by other users. According to the profiles visible on the site, many of
these authors are young adults.
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Featured Story List and Contests
Wattpad also has a Featured Story list, which promotes content reviewed and approved by staff and an editorial review board. Many of these featured stories are written by self-published and
professional writers from different genres.
Wattpad holds several smaller contests a year and one major one. The large annual contest is called “The Watty Awards”. Contests are open to anyone who has a Wattpad account.

During the summer of 2012, Wattpad in collaboration with Margaret Atwood, Canadian poet/novelist/literary critic, held the “Attys”; the first major poetry contest offering a chance to poets on Wattpad to compete against each other in one of two categories, either as an “Enthusiast” or a “Competitor”.
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What is the Real Benefit?
With 16.9 million unique global visitors per month and an average of 30 minutes spent reading per visit, it’s easy to understand why it’s getting a lot of attention.  Authors can upload either the completed or working version of their books for readers to read. It is not possible to upload a book as one single file, it has to be done on a chapter-by-chapter basis.
Wattpad is entirely free for all of its users which means that authors are actually giving their work away for free – no sales on the Wattpad site! However if your readers ask you, send them a list with links to all your sales pages.
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Wattpad is a Social Media Site
Bronwyn Hemus gives this advice: “You have a captive audience. People who sign up to Wattpad are clearly interested in books, there are millions of engaged readers looking for their next great read. The golden rule applies:  Always actively engage with people who are reading your chapters. If someone has left a comment, make sure that you respond to their comment as soon as you can. Take the time to look at your reader’s profile so that you can engage with them on a personal level. Wattpad readers certainly seem very willing to engage with an author and provide feedback as a startling 5 million new comments are posted every month.  If you want to breed reader loyalty, spending a bit of time getting to know your audience will go  a long way to increasing sales. It will also help you better understand your readership which in turn will help you focus your marketing efforts outside of the site.”
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Serialization Keeps Readers Interested
Her second great advice:  “You have to release your content on a chapter-by-chapter basis which in turn encourages continuous engagement with readers. Loyal readers can register themselves as a “fan” and as such, will receive email alerts whenever their favorite author posts something new.  Consistency is crucial to the success of serialization so it is best not to join Wattpad if you don’t have
a completed book (even if only in the first draft) to share.

Readers like knowing that once they’ve invested in a book, they will be able to read the story to the end. And: Chapters that are posted on a Friday afternoon and a Saturday morning have the most visibility.
Dianne Greenlay wrote in Selfpublishing Advice:
Although Wattpad has a high proportion of YA users, it includes readers and writers of every age and genre, including the much-acclaimed Margaret Atwood. Several writers on Wattpad have caught the eye of literary agents and received offers based on the number of “reads” that their writing has accumulated.
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Read more how Wattpad is useful to writers:

http://outofprintwriting.blogspot.ca/2014/02/how-writers-can-build-following-on_6.html

http://www.theliteraryplatform.com/2012/10/wattpad-building-the-worlds-biggest-reader-and-writer-
community/

https://savvybookwriters.wordpress.com/2012/01/30/15-million-readers-before-her-book-was-even
-published/

https://savvybookwriters.wordpress.com/2012/10/30/author-brittany-geragotelis-got-a-six-figure-deal/

https://www.standoutbooks.com/6-things-every-author-needs-to-know-about-wattpad/

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The Secret of Successful Authors

 

John Kremers "Self-Publishing Hall of Fame"

John Kremers "Self-Publishing Hall of Fame"

In his book “Self-Publishing Hall of Fame”   author John Kremer, THE book marketing expert, features such famous and successful authors as Margaret Atwood, Lord Byron, Henry David Thoreau, Leo Tolstoi, Mark Twain, Virginia Woolf, Ernest Hemingway, Stephen King, Rudyard Kipling, John Muir, Anais Nin, Marcel Proust, George Bernard Shaw, Gertrude Stein, Julia Cameron and Ken Harper.

He writes: “Self-publishing was once considered as bad as vanity publishing, but with so many self-published successes in the past few years, it is now possible to self-publish with respect. Publishers Weekly will now look at self-published books, something they would never have done five or ten years ago. “Gone are the days,” wrote Publishers Weekly rights columnist Paul Nathan, “when self-publishing was virtually synonymous with self-defeating.”

And now with the advent of print-on-demand publishing, it’s possible to self-publish books at little cost. POD publishing or self-publishing (Please Note: they are not the same thing!) are excellent ways to test the market for a book, establish that market, and even build the market to such an extent that an author can sell the reprint rights to a much larger book publisher for a very good advance. Indeed, many larger book publishers now scour the shelves and the Internet for self-published and POD books that could fit their publishing program. Self publishing has become respectable again.” Check out these authors above and some of their titles here:

  • Walden
  • War and Peace
  • The Lazy Person’s Guide to Success
  • How I Retired at 26
  • Life’s Greatest Lessons
  • The Adventures of Huckleberry Finn
  • Old Farmer’s Almanac
  • The Elements of Style
  • Me, $25, and the Search for the American Dream
  • The Cliffhanger
  • Don Juan
  • The Artist’s Way
  • One of Ours
  • Wall Street Money Machine
  • What to Do When You’re Expecting
  • Spartacus
  • Eat First—You Don’t Know What They’ll Give You
  • Work Your Way Around the World
  • A Time to Kill
  • Give Me My Father’s Body: The Story of Minik, the New York Eskimo
  • The Sun Also Rises
  • M*A*S*H
  • 50 Simple Things You Can Do to Save the Earth
  • Ulysses
  • Rich Dad, Poor Dad
  • The Raven

Why hunt for a publisher if you can self-publish? Marketing tips galore are found on John Kremers website.

 

 

 

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