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10 Commands to Boost Your YouTube Book Trailer

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A fantastic way to promote your book is with video. These videos are called Book Trailers. Book trailers are very similar to a movie trailer. They serve the same purpose of promoting and peaking interest in your potential audience.

1. Attention span of YouTube users is very low.
1-2 minute videos work best for YouTube. Deliver a short but powerful message. If you have something significant to say, break up the video into 2-5 parts and upload them with unique keyword rich titles.

2. Creating infomovies (videos with slides and voiceover) using PowerPoint:
Make sure that you have a custom unique background for your slides. This custom background can contain your website’s URL on the top or bottom right corner. With this technique you can gain visitors even if your video is embedded on other sites.

3. Screencast videos:
Try to record the screen at 640×360 (16:9) so that the videos do not appear fuzzy. If you can’t do it in 360p, you can make it at 480p (854×480).

4. Use annotations in your video.
Have a specific call to action in the annotation. You can link to subscribe page, channel page, another YouTube video or just ask the visitor to visit your URL for more information.

5. Controversial videos attract a lot of attention on YouTube.
Make sure to provide quality content after you attract the viewers using you controversial title. Visit also: YouTube-trends.Blogspot.com to see the latest trending videos.

6. Leave useful comments in related videos.
If your comments are liked, it will be on top and a lot of visitors will click on your username and land on your channel.

7. Every video you upload is eligible to be a video response to other videos.
Find some related videos in your niche and if appropriate, post a video response using one of your videos.

8. Enter a great title.
By default your channel name is also the title of the channel but you can edit it in “channel settings”.

9. Add link(s) to your website(s).
YouTube allows adding more than one link to your website(s) in your channel’s sidebar.

10. Search for keywords from AdWords Keyword tool.
However, use low competing keywords. You can also enter tags from competing videos so that your videos will appear as related videos when those videos are watched.

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To find free music and images see this former blog: How to Create your Book Trailer?

https://savvybookwriters.wordpress.com/2012/01/10/how-to-create-your-book-trailer/ 

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Watch samples of book trailers:

http://www.brainpickings.org/index.php/2011/04/29/7-brilliant-book-trailers/

http://www.book-trailers.net/

http://bookscreening.com/

There are plenty of options to get your book trailer out. Amazon’s Author Central profile pages let you put your video on Amazon, including on your author profile and on specific book pages, which helps you reach people who are already interested in your work.  You can upload your video to YouTube and a dozen other sites, promote it via Facebook and Twitter. Book trailers are still sufficiently new to get people interested. And certainly add the trailer to your website or blog

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Excerpt from the brand new e-book: ***** 111 Tips to Create Your Book Trailer ***** featuring valuable tips and links to video tutorials, free music downloads and free images, available on Amazon:  http://www.amazon.com/dp/B008Y15YYO

 

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Hyper Smash

 

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Book Marketing on a Shoe String

The Internet offers a cornucopia of free and effective promotion tools for writers. They can achieve these marketing goals through online activities in a fun way, as most writers already like to hang out in cyberspace and blog away.

Join Book Communities
As an author it is a MUST to be a member of these communities and a free (other than your time) way to introduce your book(s) and show your book titles. Join GoodreadsWattpadScribdBookMoch or Shelfari. More on my blog about book communities and for direct links. Post snippets (or chapters) of your book to excite potential readers at Wattpad – see my blog about Wattpad: 15 million readers before the book was even published.

Use your signature
Never send out an email without your author’s signature. You have probably heard this advice before, but: do you use the gains of e-mail signatures to market and promote your books?
Every day you send out emails to friends, business colleagues, your lawyer or accountant, potential clients, potential readers … If you have an email signature, you are constantly sending people “passive” marketing, spreading the word about you, your brand and your books. Create your email signature right now!

Involve social networks.
Show up on Google+, Twitter, Pinterest, Tumblr, Facebook and Linkedin (at least Google+ and one more of these). Click on “public” when posting on Google+ and your content will be immediately picked up by Google’s search engines. If you share interesting links (and your blog posts), and offer great free information, you will quickly become a favorite in these social networks. Your followers and connections on Social Media will later become your fan base, read and subscribe to your blog posts and newsletters and buy your books.

Comment on other blogs.
Take the time to find bloggers who write about topics similar to those you write about. When they have something good to say or you can add something to what they have written, leave a comment on their blog. Each time you do so, you leave behind a link to yourself, your website, or your blog. If people who read your comment find what you have written interesting, they will click on the link to find out more about you. They may then decide to become regular blog readers or subscribers, newsletter subscribers, or book buyers.

Start and maintain a blog yourself.
Blogs serve as the best tool for increasing online visibility as these are constantly updated and thus attractive for search engines. The more visible you, your book, your website, and your blog become, the more traffic (readers) your blog will attract. This means more buyers for your book now or when it is released. To create a successful blog, write about something you feel passionate about and do so often and consistently. That’s all it takes.

Contribute content to e-zine article directories.
Recycle parts of your blogged book manuscript or blog posts into short articles you can post in content farms or e-zine article directories, such as Ezinearticles.com, Amazines.com, Freezine-articles.com and many more. Often they have a resource box for a short bio and a link back to your website, book, blog, or subscription form. These articles are picked up by other bloggers, newsletter editors, e-zine editors, etc., and each time your resource box is featured. Readers click on your links to find out more about you, subscribe to your blog and newsletter or purchase your book. You can even use an e-zine article distribution services, such as http://www.submityourarticle.com, and get your articles distributed to hundreds of e-zine directories at once, making
it available to hundred thousands of new readers and possible book fans. Or you can really do it on a shoestring and create your own data bank of e- zines and submit your articles to them.
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Optimize your Amazon Page
What you can do to climb up to bestseller status:

– “autograph” Kindle books
– choose the best categories for your books and update them regularely
– add tags/keywords/subjects to your book listing for more exposure
– add lots of reviews, “About the Author” and additional information to your Amazon sales page
– get the most out of your Amazon Central account, create a brilliant authors page
– find out which part of your books your customers highlight the most on the Kindle and post it on your website or blog.
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No Money? No Problem!

Success in social media book marketing and with the tools described here, doesn’t require any financial investment. Depending on your level of involvement, it may demand a time commitment, at least in the beginning. Yet, as more you use these marketing tools, as faster you can handle them and as more visitors and buyers you will get.

 

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