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All You Need to Know Before Publishing

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Publishing-Successi

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Why should authors sell their manuscripts for a pittance to publishing houses, if these publishers are not doing the marketing part? Only celebrities and star-authors, such as Stephen King or Bill Clinton get publicity from their publishers. 95% of all authors have to do the marketing for their books.
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Authors are smart and able to start their own publishing business, REAL publishing, not POD and not Vanity Publishing: Finding and getting quotes or referrals for an editor, a book lay-out company or book designer, cover artist, e-book formatting company and a printer is not difficult, but one has to do a lot of research – as every new entrepreneur has to do.  Where to find all these start-up publishing business information:

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Setting up a Business
can be done online – in minutes. Find all the necessary information here:

Canada: http://www.cra-arc.gc.ca/tx/bsnss/sm/
USA: http://www.sba.gov/content/follow-these-steps-starting-business
UK: https://www.gov.uk/browse/business/setting-up
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Writing your Business Plan
https://savvybookwriters.wordpress.com/2013/11/20/your-success-plan-to-author-publishing/
is the work of a couple of days, once you have done the researching into all aspects of the publishing enterprise.
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Finding distributors / fulfillment company
for your print-version of the book is not a problem, distributors mostly require just three books to be listed as a publishing business, and if authors have not written three books yet, they can band together with other authors to reach this minimum.
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Books available for future publishers
Aaron Shepard has written two books about the topic of book distribution: POD for Profit and Aiming at Amazon, both contain very detailed information for small publishers.  Another great source is Dan Poynter’s Self-Publishing Manual, a classic publishing guide book.
.

Learning how to market your book and getting lots of publicity support
https://savvybookwriters.wordpress.com/2013/03/14/10-reasons-to-get-help-boosting-your-books-success/
is offered in a variety of on- and off-line classes by 111Publishing.com/seminars

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How to create a business plan
for your book publishing company was the topic of our former blog post.
https://savvybookwriters.wordpress.com/2013/04/09/how-to-plan-your-publishing-business/
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Business name
Be careful when choosing a name for your book publishing company. Keep the name neutrally and usable in a variety of languages. Avoid your or your books name and survey several professionals for their input. Last but not least do a name check before your spend money on registering your business.
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Start-up financing and crowd funding
for your book publishing business is preferable through your own savings. Try to find the most economical way to start your publishing business. Don’t order any print runs before you have substantial orders, rather go in the beginning with a recommendable POD, such as CreateSpace. In Canada and several other countries, such as the USA or Germany for example, financing the creation of books has become main stream. KickstarterIndiGoGo or STARTNEXT  (German) are crowd funding sources, writers can use. More tips on crowd-funding can be found in this blog post.
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ISBN and bar codes 
In a former blog post, we explained how to get an International Standard Book Number (ISBN) and bar codes in several countries.
https://savvybookwriters.wordpress.com/2012/01/30/isbn-numbers-and-how-to-get-one/
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How to copyright your books and what’s the benefit can be found in this article
https://savvybookwriters.wordpress.com/2012/01/28/why-should-you-register-the-copyright-of-your-manuscript/

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Most countries require publishers to submit one copy of each book for cataloging in government archives. In the USA for sample it is done by registering with a Library of Congress number: http://www.loc.gov/publish/

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How to get into the “Books in Print”, a worldwide database and to register your book for FREE! with Bowker was the topic of other blog posts. https://savvybookwriters.wordpress.com/2011/08/31/important-expose-your-book-to-the-world/.
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There is no world or national organization that determines a clear-cut genre or category for each book written. https://savvybookwriters.wordpress.com/2013/01/15/how-to-find-your-best-book-category-genre/
However it is extremely important to choose the right genre (or several) in order for your books ranking, e.g. on Amazon.
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Foreign Rights & Literary Agents:
Books you publish, should be available in other countries / languages too!  Not always easy to find a literary agent who is specialized in foreign rights, get lists here:
https://savvybookwriters.wordpress.com/2012/10/10/100s-of-links-to-publishers-and-agents/  or in this article:  https://savvybookwriters.wordpress.com/2011/04/14/foreign-book-rights/
How to work with literary agents is covered in several previous blog posts. https://savvybookwriters.wordpress.com/2011/04/12/how-agents-work-how-to-work-with-agents/

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More Useful Tips and Links for Future Publishers:

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More resources and advice are the topics of blog articles for the next days, when we explain:

  • Pricing your books and standard book industry discounts
  • Advice and useful links for book layout, printing etc.
  • Financial management / accounting for book publishers
  • Finding freelancers for editing, design, proofreading, webdesign etc.
  • Marketing strategies for book publishing companies
  • professional associations for book publishers
  • educational programs in book publishing
  • Information about book awards and contests
    .

With 30 year experience in both, print and now e-publishing, we can provide you with many more tips, background information and support for setting up your own publishing enterprise – additional to the huge amount of promotion you get in our online and off-line seminars. http://www.111Publishing.com/seminars

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Please check out all previous posts of this blog (there are more than 940 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+
http://pinterest.com/111publishing/
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Posted by on November 25, 2013 in Publishing, Self-Publishing

 

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Is Your Book Listed Worldwide?

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Few authors have ever heard about BowkerLink:  a source for publishers and distributors seeking to update or add to title listings, found in Books In Print, Global Books In Print, and the Publisher Authority Database.  How can readers, bookstores or librarians in Japan, Australia, UK or Belize find your book and read, buy or lend it? Books In Print helps you search the market place, find the right titles, and explore all known format options, including eBook sources. 

Free Listing of Your Book
This  FREE portal allows you to market titles through Bowker products to many sectors of the book industry including wholesalers, distributors, retail chains, independent retailers, online retailers, schools, libraries, and universities.  You may know Bowker from ordering your ISBN numbers, but they are also the provider for Books In Print and Global Books In Print that contain listings of bibliographical information for international book titles available in the USA or any other part of the world.

 

In addition, Bowker sells its products worldwide to retailers and libraries, so your titles are exposed to many facets of the book industry through a single web application including other Bowker products like inventory status checks, library catalogue information, and sales data reporting services. Your data is circulated to all of these customers free of charge. To market you book successfully worldwide you need to have it listed worldwide! Their website http://www.bowker.com/en-US/products/servtitlesub_default.shtml

Setting Up A New Book on Bowkerlink is easy, just fill in:

ISBN
Title
Subtitle
Translated title
Number of pages
Number of illustrations
Binding type
Language
Subject (1 or 2)
Contributors names and functions
Length, Width and Height
Weight
Year of copyright
Year of original publication
Library of Congress Card Number
Annotation (description)
Country of Sale
Imprint
Title status
Publication date
Price
Price type
Currency
Target market
Age range of the readers

Items in bold are required, the others optional. You should try to fill as many of these fields as possible, as completely as possible, in order to be found easily.

Why register with BowkerLink?
Listing your titles is absolutely free. The BowkerLink Publisher Access System allows you to announce your new release titles, as well as price and status updates to a wide audience of book, audio and video buyers. Your titles are WORLDWIDE exposed to many facets of the book industry through this single web application.

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of less than $2 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminars

Please feel free to check out all previous posts of this blog (there are more than 1,140 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Start Your Own Book Publishing Business

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Where to find all these publishing business information – including lots of links:

95% of all authors have to do the marketing for their books – even if they are the “lucky” ones who found a major, traditional publisher. Only celebrities and star-authors, such as James Patterson or Danielle Steel get publicity from their publishers.  The question for authors is now: Why should they sell their manuscripts for a pittance to publishing houses at all, if these publishers are sending out a mass-press-release only and are otherwise not involved in the marketing part? What are they good for?

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Authors are smart and able to start their own publishing business, REAL publishing, not POD and not Vanity Publishing: Finding and getting quotes or referrals for an editor, a book lay-out company or book designer, cover artist, e-book formatting company and a printer is not difficult.

.
Setting up their own company
can be done online – in minutes. Find all the necessary information here:
Canada: http://www.cra-arc.gc.ca/tx/bsnss/sm/
USA: http://www.sba.gov/content/follow-these-steps-starting-business
UK: https://www.gov.uk/browse/business/setting-up
.

Writing a business plan
https://savvybookwriters.wordpress.com/2013/04/09/how-to-plan-your-publishing-business/
is the work of a couple of days, researching all aspects of the publishing enterprise.
.

Finding distributors / fulfillment company
for your print-version of the book is not a problem, distributors mostly require just three books to be listed as a publishing business, and if authors have not written three books yet, they can band together with other authors to reach this minimum.
.

Books available for future publishers
Aaron Shepard has written two books about the topic of book distribution: POD for Profit and Aiming at Amazon, both contain very detailed information for small publishers.
http://www.amazon.com/Aaron-Shepard/e/B001HD3V8W/ref=ntt_athr_dp_pel_1
Another great source is Dan Poynter’s Self-Publishing Manual, a classic publishing guide book Amazon.com/Poynters-Self-Publishing-Manual-Volume-ebook/dp/B002QB0NTO

.
Learning how to market your book and getting lots of publicity support
https://savvybookwriters.wordpress.com/2013/03/14/10-reasons-to-get-help-boosting-your-books-success/
is offered in a variety of on- and off-line classes by 111Publishing.com/seminars

.
How to create a business plan
for your book publishing company was the topic of our former blog post
https://savvybookwriters.wordpress.com/2013/04/09/how-to-plan-your-publishing-business/
.

Business name
Be careful when choosing a name for your book publishing company. Keep the name neutrally and usable in a variety of languages. Avoid your or your books name and survey several professionals for their input. Last but not least do a name check before your spend money on registering or using the name.
.

Start-up financing and crowd funding
for your book publishing business is preferable through your own savings. Try to find the most economical way to start your publishing business. Don’t order any print runs before you have substantial orders, rather go in the beginning with a recommendable POD, such as CreateSpace. In several countries, such as USA or Germany for example, financing the creation of books has become main stream. Kickstarter, IndiGoGo or STARTNEXT  (German) are crowd funding sources, writers can use.
.

ISBN and bar codes 
In a former blog post we explained how to get an International Standard Book Number (ISBN) and bar codes in several countries.
https://savvybookwriters.wordpress.com/2012/01/30/isbn-numbers-and-how-to-get-one/
.

How to copyright your books and what’s the benefit can be found in this article
https://savvybookwriters.wordpress.com/2012/01/28/why-should-you-register-the-copyright-of-your-manuscript/

.
Most countries require publishers to submit one copy of each book for cataloging in a government archives. In the USA for sample it is done by registering with a Library of Congress number. http://www.loc.gov/publish/

.
How to get into the “Books in Print”, the worldwide database and to register your book for FREE! with Bowker was the topic of other blog posts. https://savvybookwriters.wordpress.com/2011/08/31/important-expose-your-book-to-the-world/.
.

There is no world or national organization that determines a clear-cut genre or category for each book written. https://savvybookwriters.wordpress.com/2013/01/15/how-to-find-your-best-book-category-genre/
However it is extremely important to choose the right genre (or several) in order for your books ranking, e.g. on Amazon.
.

Books you publish, should be available in other countries / languages too!  Not always easy to find a literary agent who is specialized in foreign rights, get lists here:
https://savvybookwriters.wordpress.com/2012/10/10/100s-of-links-to-publishers-and-agents/  or in this article:  https://savvybookwriters.wordpress.com/2011/04/14/foreign-book-rights/
and how to work with literary agents is covered in several previous blog posts. https://savvybookwriters.wordpress.com/2011/04/12/how-agents-work-how-to-work-with-agents/

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A great article, how to develop a publication timeline can be found in this article. http://www.wizardofebooks.com/2009/09/10/your-self-publishing-timeline/
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Check out a variety of online retailers to “put your eggs in many baskets”.
https://savvybookwriters.wordpress.com/2012/11/17/put-your-eggs-in-more-than-one-basket/
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Setting up a website for your book publishing company, establish good practices in Search Engine Optimization (SEO)
https://savvybookwriters.wordpress.com/2011/07/03/boost-your-web-site-search-engine-optimization/

and how to get relevant links are the topic of several former blog posts.
https://savvybookwriters.wordpress.com/2011/10/24/66-tips-to-get-relevant-web-links/
To read them all just click on Website & SEO (28 articles!) on the right hand side of our blog.

.
More resources and advice are the topics of blog articles for the next days, including:

  • Pricing your books and standard book industry discounts
  • Advice and useful links for book layout, printing etc.
  • Financial management / accounting for book publishers
  • Finding freelancers for editing, design, proofreading, webdesign etc.
  • Marketing strategies for book publishing companies
  • professional associations for book publishers
  • educational programs in book publishing
  • Information about book awards and contests
    .

With 30 year experience in both, print and now e-publishing, we can provide you with many more tips, background information and support for setting up your own publishing enterprise – additional to the huge amount of promotion you get in our online and off-line seminars.  http://www.111Publishing.com/seminars

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Re-blogging this article is encouraged, just use the tiny re-blog button on top of this page!

If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 720 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.
If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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The Top 6 Tips to Successfully Publish and e-Publish

Compass

Beat the POD industry!
Are you ready to publish your first book? Follow these tips, and you will find the path to success much smoother!

Don’t wait to start marketing until your book is finished.
Many first-time publishers focus on the publishing process, and put off thinking about the marketing until they have books in hand (or in their garage). A book – no matter if it is an e-book or a traditional paper book – will succeed or fail on its marketing plan. Before starting your self-publishing project, find out who your audience is, and where and how you will find them. Move forward on a publishing project only after you have finished your marketing plan.

Bookstores don’t buy POD books.
Many novice publishers are opting for the heavily-advertised Print-On-Demand companies, which promise publication at low fees. For a niche book with an easily-found audience POD this can be an option. But what the POD companies won’t tell you,  is that neither bookstores nor libraries will generally buy a POD book. However, if you are savvy enough, you can find the right wholesale arrangement through Lightning Source / Ingram and Baker& Taylor as outlined in Aaron Shepard’s website and book http://www.newselfpublishing.com/. But don’t expect to get the same retail discount from “brick and mortar stores” as with Amazon.

You can judge a book by its cover.
That’s what most people do.  You never get a second chance for a great first impression!  You can get a decent cover for as little as $100 and a fantastic cover for around $ 500 or more.  Just shop around and find out who makes great covers.

Act like a professional publisher.
Nothing is more embarrassing as finding reviews of your book on Amazon that complain about typing and grammar errors in your work. Make sure your book is complete, well-edited, and thoroughly proofread. Use spell checks, let it copy-edit, content edit and proofread by professionals – not your family or friends.  These services provide you with a manuscript that makes you look like the professional you are.

Don’t use the print shop down the road.
Search for a printer that specializes in printing books. You will not only have fewer problems with production, but the prices will be much less expensive.  You should be able to print 300 copies of a 250-page soft cover book for approx. $ 2.50 per copy.

Get 100 ISBNs if possible.
ISBN is the acronym for International Standard Book Number, and every book sold in bookstores and at most online retailers must have an ISBN. They are the global standard for identifying titles and used world-wide as a unique identifier for books. They simplify distribution and purchase of books throughout the global supply chain. Without an ISBN, you will not be found in most book stores, nor online.  In the U.S. ISBNs are available only from Bowker.com, and you can buy them in blocks of ten, 100, or 1000. The fewer you buy the less it costs, but buying just a block of ten marks you as a one-book publisher. And everyone in the publishing industry can figure out how many ISBNs you’ve purchased by looking at your ISBN number.

Self-publishing can not only be lucrative, it can be a lot of fun too. But you need some careful planning to really enjoying true self-publishing.  A very helpful book when starting out the independent publishing route is “The Publishing Game: Publish a Book in 30 Days” (Kindle Edition) by Fern Reiss that gives you valuable technical tips during your publishing process.

 
 

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The Truth about POD “Publishing”

 

“Currently unavailable.” When you read this on Amazon’s website you can be sure it is a POD Book…
Amazon assigns many of those out-of-stock books on an availability status of 2-3 weeks. And no one wants to wait that long when ordering on the internet.

POD (Print on Demand) services call it “self-publishing” – but there are important differences between a POD service and true self-publishing. They are in fact VERY EXPENSIVE PRINTERS – NOT PUBLISHERS!  POD printers are producing the book only when ordered. What are the differences?

Rights
TRUE self-publishing:  all rights remain with the writer, who has full ownership of her work, including the ISBN number.
POD services:  mostly owns the ISBN and the author has a very limited claim on digital and/or electronic publishing rights.

Control
TRUE self-publishing:  the writer controls all aspects of the publishing process, cover art, print style, pricing etc.
POD services:  choices are typically limited to their service package

Book Sales
TRUE self-publishing:  the author keeps all proceeds from sales.
POD services:  they keep most of the sales proceeds to cover printing costs, and pays the author a small percentage of royalty, usually from the books NET price.
 

The POD Cons:

  • Books from POD services are expensive and may be of poor physical quality.
  • There are lots of extra fees, such as renewal fees, distribution fees, extra charges for non-template cover designs, charges for proof corrections etc.
  • Royalty income may be less as it is mostly based on the books NET PRICE,  the retail price less discounts and/or all the publisher’s overhead.
  • Your book will receive only wholesale distribution, and mainly sold online, Booksellers don’t like dealing with POD services. 
  • You do not get an advance – YOU have to pay an advance to the POD company, it just doesn’t make sense economically
  • Marketing consists often only on listing on the company’s website and with various online booksellers, sometimes in a wholesaler’s catalogue.  Many POD services offer “marketing packages or media kits” for an extra (high) fee – a total waste of money!

POD Pros:
It is only recommendable if you:

  • need galleys, or for short-run publishing and specialty markets
  • want to print small non-fiction projects such as lectures or workshops
  • want to create a recipe book, a family memoir, genealogy etc.
  • bring back out-of-print books into circulation

Who is the publisher?
It is the one who owns the ISBN for a book. If the author applied for and paid for the ISBN in his or her own name, then no matter who produces and sells the book, the author has become the publisher of record, an authentic self-publisher.

Listen to the truth behind POD “publishing” or read more articles about this topic:
http://www.writersandeditors.com/self_publishing_and_print_on_demand__pod__57417.htm
http://beforeyoupublishyourbook.com/2011/07/22/the-truth-about-print-on-demand-publishing/

Do you have any experiences with POD publishing and how much was each soft cover book you ordered from them?

 

 

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