This would be a huge step forward for Apple to compete with Amazon and Barnes & Noble and would tremendously benefit independent authors who want to submit directly to Apple and not be forced to go through various Aggregators in order to have their ebooks submitted to the iPad.
One of the advantages that Amazon and Barnes&Noble have over Apple, is their own self-publishing program. Even though Apple does have a little known process to publish your own books – it involves a validated ePub file, ISBN identifiers from the Library of Congress and a willingness to run the daunting work of Apple’s contracts, paperwork, and use iTunes Connect. This entire process is very time consuming and many users are even unaware of its existence.
Instead of dealing directly with Apple, self-published authors have been using official Aggregator’s such as; Ingram, INscribe Digital, LibreDigital or Lulu or Bookwire in Europe. Publishing Aggregator’s are proving to be a popular option for people to self-publish with because they help you along the entire process and normally submit to many other bookstores. But they have their downsites: Most of them appear officially as the publisher and get a nice junk out of your royalties. Be aware: Even if these aggregators offer free upfront service to download to Apple, it will cut into your earnings, once your book is successful as they cut your royalties from Apple.
Who benefits from Apples new program?
If Apple does start their own self-pub service in the next few weeks many authors and publishers will adapt it because of Apples famous “ease of use” philosophy. Small and medium size publishing companies and organizations right now publish rich media titles or kids books and sell them as apps. In the future they have the option to publish ebooks with their same Apple developer account while making the process more streamlined.
How Apple iBooks needs to compete with Amazon: Better author tools
Apple’s iBooks program currently allows authors to self-publish ebooks. Authors create their own business built around iTunes Connect, just as they do for self-published apps.So where does Apple have room to improve?iBooks tools are frustrating. You can publish on Amazon with little more than an account, a doc file and a smile. For iBooks, you need validated ePub files, ISBN identifiers from the Library of Congress and a willingness to run the gauntlet of contracts, paperwork, and the hell that is iTunes Connect.
It’s not that iTunes Connect is so unusuable from a web page perspective, it’s that its servers are often so loaded that each request may take several minutes to complete for each region. You can lose an entire day of work just moving through paperwork details.
Amazon makes it so simple and intuitive to list books that when you have to move over to iTunes, the difference hits you right in the face. If Apple is to make its mark in iBooks, it has to simplify publishing for independents.
Read this great article doted with more valuable tips here: