Did you know: One single hashtag can increase engagement by 100%! Wikipedia explains what a hashtag is: A word or an un-spaced phrase prefixed with the number sign “#”. It is a form of metadata tag. Words in messages on micro-blogging and social networking services may be tagged by putting “#” before them. When you click on a hashtag, you’ll see a feed of what other people and pages are saying about an event or topic.
Hashtags have pretty much taken over social media by storm. Twitter, Facebook, Google+, Pinterest and Tumblr, all are using hashtags to organize content. However, using it improperly isn’t going to help you at all. It is not a tool to attract attention to your content. How to use hashtags in Social Media marketing:
Organize and Find Content Easier
Don’t use it for simple and frequently used words! And not for every word in your tweet! Just because you can use more than one hashtag in a message doesn’t necessarily mean that you should. Readers would see an abundance of hashtags as spam. While they can be an incredibly effective marketing tool, you may do yourself a disservice if you use them too frequently.
The true power of hash-tagging is the ability to connect your tweets and posts with various popular and incredibly visible topics, which will drive new viewers to your social media presence, as well as to give you the opportunity to engage with them. When well-crafted andused sparingly, hashtags can help increase your visibility. The more comfortable your followers feel with your brand, the more likely they will be tempted to interact with you via Social Media.
For example: You don’t need to use a hashtag in every Google+ post. It’s particularly important to remember that you should not use them while responding to someone. Whether it’s a re-tweet or a reply, avoid adding these characters in when they are not needed. Using hashtags sparingly – not more than 1 or 2 per post – and wisely has shown to be an effective means of marketing your book. Send your message with the power of the hashtag!
40 Hashtags for Writers
Daily Writing Tips compiled a list of some of the hashtags that will be of interest to writers and publishers. The list can never be exhaustive because anyone can invent a new tag at any time. Most are self-explanatory, although some need explanation:
#amediting posts from people who are editing
#amwriting posts from people who are writing
#askagent agent questions and answers
Get the complete hashtag list on their site.
Visit Hashtags.org to see which hashtags are trending in popularity and/or are already in use.
Using #Hashtags on Twitter
See a slideshow of #HashtagEtiquette
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