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5 Tips for a Successful Google+ Presence

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Your presence at Google+ means you are high-ranked from the very moment you post something on your Google+ timeline, your Google+ author and book pages, and certainly when you post on Google+ community pages, even when you re-post and comment on other Google+ posts.

Treat Your Google Plus Page Like a Micro Blog, and Post Valuable Content wrote Stephen Walsh at Entrepreneur.com
Don’t just comment and “Plus One” the content of others. Post your own engaging content.  Make sure you are updating your Google Plus page on a regular basis. The content needs to be exclusive, valuable, and compelling, both in terms of visuals and substance. Knowing that Google Plus posts are searchable, you should treat them like a micro blog (and a very powerful one at that). For your business page, you should keep the content strictly on topic, but you can use your personal profile to post content on other areas of interest.

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64 Google+ Content Strategies [Infographic]

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  1. Use Hashtags on Google+ Too
    Just like Twitter, Google+ offers #hashtag benefits to make searching for topics easy. It’s a great way to get found, not only inside Google+, but in the larger world of Google search. If you create a separate page for each of your books and post frequently there, using keywords and #hashtags, your books will appear prominently on Google’s Search Engine – making it easy for potential readers to find you.
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  2. Link to Your Blog Posts
    As the main search engine Google indexes and ranks its own site much higher than any other content. Google+ posts are easily indexed by Google search, and unlike tweets or Facebook posts, are treated much like regular web pages. Whenever you have a new blog post, link to it from Google+, and make that post public. By doing this, you have made your post publicly available both inside Google+ and in Google search results worldwide.
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  3. Want Engagement? Write Resource-Type Articles
    Google+ posts that receive the most comments are resource-type articles with a lot of links. Those covering Google+ how-to information are heavily shared, along with any tutorials. Write a killer post and link back to your own blog for additional resources. Use #hashtags with relevant topics so it’s easily found, and you have created an outstanding resource that will get you noticed, and will increase traffic to your blog.
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  4. Connect Your Profile With Your Blog’s Homepage
    The first step in getting results from Google+ is connecting your profile with your blog’s home page. This is the gateway step to claiming your content in the eyes of Google. It will also go far in generating incredible results, including displaying your photo next to your blog post links and a Wikipedia-style profile listing in Google search results whenever anyone searches for your name. For WordPress blog publishers, there’s a very easy way to accomplish this. Google+ shows you how to use Google+ “Direct Connect“.
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  5. Display Your Photo in Google Search Results
    All you need is a Google+ page, and to connect it to the home page of your blog. See how important that #1 step was? Your photo will eventually appear next to your blog posts in Google search results, proofing your are the legitimate author of this content.

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What the Plus?
Take the time to learn Google+ (e.g. with Guy Kawasaki’s book What the Plus?) and engage with your community there. You’ll see results far beyond what any other social network can offer: both social engagement within Google+, and Search Engine Optimization (SEO) in Google.

Free Copies of What the Plus!
Courtesy of Google. Please share this post, so as many people as possible can get a copy. Read also a short description: How to Get More Followers on Your Google+ Page.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars  Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,020 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Make Use of Google+ as an Author

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Everyone wants to be listed high on Google’s search engine results.  You write a blog post, tweet, update your website or add otherwise content to the web.  Google bots, crawling the web, are coming across your post.  The page is indexed within seconds. Google estimates the domain and pages’ overall authority, based on links.

Page rank depends on a few factors, such as the number of Web pages that link to your site, the frequency of keywords within your site and how long your site exists on the internet.  However, with Google+ it’s completely different:  your presence at Google+ means you are high-ranked from the moment you post something on your Google+ timeline or your Google+ pages.
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64 Google+ Content Strategies [Infographic]

.
Use hashtags on Google+ too

Just like Twitter, Google+ offers  #hashtag benefits to make searching for topics easy. It’s a great way to get found, not only inside Google+, but in the larger world of Google search. If you create a separate page for each of your books and post frequently there, using keywords and  #hashtags, your books will appear prominently on Google’s Search Engine – making it easy for potential readers to find you.
.
Link to your blog posts
As the main search engine Google indexes and ranks its own site much higher than any other content. Google+ posts are easily indexed by Google search, and unlike tweets or Facebook posts, are treated much like regular web pages.  Whenever you have a new blog post, link to it from Google+, and make that post public. By doing this, you have made your post publicly available both inside Google+ and in Google search results worldwide.
.
Want engagement? Write resource-type articles
Google+ posts that receive the most comments are resource-type articles with a lot of links. Those covering Google+ how-to information are heavily shared, along with any tutorials. Write a killer post and link back to your own blog for additional resources. Use #hashtags with relevant topics so it’s easily found, and you have created an outstanding resource that will get you noticed, and will increase traffic to your blog.
.
Connect your profile with your blog’s homepage
The first step in getting results from Google+ is connecting your profile with your blog’s home page. This is the gateway step to claiming your content in the eyes of Google. It will also go far in generating incredible results, including displaying your photo next to your blog post links and a Wikipedia-style profile listing in Google search results whenever anyone searches for your name. For WordPress blog publishers, there’s a very easy way to accomplish this. Google+ shows you how to use Google+ “Direct Connect“.
.
Display your photo in Google search results
All you need is a Google+ page, and to connect it to the home page of your blog. See how important that #1 step was? Your photo will eventually appear next to your blog posts in Google search results.
.
What the Plus?
Take the time to learn Google+ (e.g. with Guy Kawasaki’s book What the Plus?) and engage with your community there. You’ll see results far beyond what any other social network can offer: both social engagement within Google+, and Search Engine Optimization (SEO) in Google.
.

Free copies of What the Plus!
Courtesy of Google. Please share this post so as many people as possible can get a copy. http://goo.gl/eRy6z  
Read also a short description:  How to Get More Followers on Your Google+ Page

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<><><><><>

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.

Please check out all previous posts of this blog (there are 880+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing
http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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23 Questions Google is Asking You


Google keeps the exact process for measuring the quality and originality of content top secret. Instead Google asks webmasters and content producers to consider 23 questions (see below), to help better produce well-ranked content.  Of those 23 questions, “Does the page provide substantial value when compared to other pages in search results?”  best underlines the strategy that has the most potential for content producers.

Google has found a way to measure the appreciation of a site’s fans.  Google accomplishes this partially through their +1 button, which can be used by Google search engine users with a Google account, to share with Google a recommendation for a website, page, or content item.

It’s essentially the same thing as the Facebook “Like”, but with more clout because it’s directly tied into a site’s Google SEO rank. To “+1” something in the Google search results, you do need a Google account, but it does not need to be a “Google+” account.
If you want to step into Google’s mindset, the 23 questions below provide some guidance on how they have been looking at the issue:

•Would you trust the information presented in this article?
•Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
•Does the site have duplicate, overlapping, or redundant articles on similar topics with slightly different keyword variations?
•Would you be comfortable giving your credit card information to this site?
•Does this article have spelling, stylistic, or factual errors?
•Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
•Does the article provide original content or information, original reporting, original research, or original analysis?
•Does the page provide substantial value when compared to other pages in search results?
•How much quality control is done on content?
•Does the article describe both sides of a story?
•Is the site a recognized authority on its topic?
•Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
•Was the article edited well, or does it appear sloppy or hastily produced?
•For a health related query, would you trust information from this site?
•Would you recognize this site as an authoritative source when mentioned by name?
•Does this article provide a complete or comprehensive description of the topic?
•Does this article contain insightful analysis or interesting information that is beyond obvious?
•Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
•Does this article have an excessive amount of ads that distract from or interfere with the main content?
•Would you expect to see this article in a printed magazine, encyclopedia or book?
•Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
•Are the pages produced with great care and attention to detail vs. less attention to detail?
•Would users complain when they see pages from this site?

Google hopes the questions above give some insight into how thet try to write algorithms that distinguish higher-quality sites from lower-quality sites.

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Posted by on December 10, 2011 in Marketing, Website & SEO

 

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