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Surprising E-Book Reading Study

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Tablet Reader

Tablet Reader

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Book Industry Study Group announced their findings of a survey, comparing e-reader and tablet users and what they read:

Consumer Attitudes Toward E-Book Reading

The survey shows that 44 percent of e-book readers prefer a tablet, up from 37 percent in the August 2012 survey.  During the same period, respondents’ choice of a dedicated e-reader fell from 49 percent to 42 percent.  The study suggests the trend will continue as respondents’ intent to purchase a dedicated e-reader has dropped, while intent to purchase has remained consistent for tablets, at about 37 percent.
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Understanding device choice is important as the survey reveals further correlation between device choice and genre preference, with certain fiction genres continuing to dominate on dedicated e-readers, while some specialized nonfiction genres perform better on other devices.

  • Those who prefer dedicated e-readers were more likely to select general fiction, mystery, literary fiction, or romance as key e-book genres than users of other types of devices. 
  • How-to guides and manuals were more popular with those who prefer reading e-books on personal computers. 
  • Consumers who prefer e-reading via smartphones were more likely to read travel books than either tablet or dedicated e-reader users.

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The study also shows the consistent upward swing in preference for e-books over print. About 82 percent of Power Buyers (consumers who acquire e-books on a weekly basis) say they prefer e-books over print and nearly 70 percent of Non-Power Buyers say they now prefer e- over print.

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Posted by on April 16, 2013 in eReaders, Marketing

 

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Entrepreneurial Authors and Self-publishing


The e-book revolution is a blessing for both, readers and authors, entrepreneurial authors have the highest success of all when self-publishing.  I am predicting that e-Readers soon will be more common than a TV in households.

The old monopoly of agents and publishers controlling what and who gets published is totally broken. History proves that this elite is no better at judging the quality and potential success of books than the reading public.

Only a few bestseller authors are chosen by traditional publishers for the royal treatment —  often those who don’t need the support. Their books are everywhere. At the same time, though, the volume of online review sources has exploded. And the number of reviewers who review self-published and/or indie authors is climbing.  In addition, there are a host of websites that will feature your traditionally published novel. So it’s not as if promotion and support isn’t there–  it’s just moved online.

“During the last weeks, HarperCollins has seen its ebook sales growing almost 10 percent, week-on-week”.  And Random House: “We’ve seen e-book growth outstrip our total sales.”

Don’t forget: E-book readers tend to buy more books than none-ebooks readers.

 

 

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How Many Books Have Been Sold?

Book Staple

In 2009 the number of books published by the big six traditional commercial publishers in America was 302,000, a number that had been holding steady for many years.  
In 2010 there was a modest 5% growth to 316,000 titles.

Print On Demand titles, which didn’t even really exist 10 years ago, shot up from 1,033,000 titles in 2009 to 2,776,000 in 2010.  It seems like almost everyone is a published author now, almost tripling the number of self-publishing.

Since 2008, e-Book sales have went up by 1039.6% (more than 300% in a given year), while revenue in the same period was also increased by 1274.1%!

E-books vs. Print books
The question about e-books is not if they will pass print, but when.  The short answer is … not yet, but we’ll have a much better idea in January.  Buzz around the young format has been building since the first mass-market e-Reader, the original Kindle, sold out in less than six hours in 2007. Amazon, which has estimated it holds over 70% of the ebook market, has stayed in the spotlight with new devices like the Fire tablet.

Amazon said in May that its digital books were outselling its print books, some pointed out that the company’s numbers refer only to unit sales, which could easily be swayed by the thousands of cheap titles available, many for less than a dollar. In July, Amazon said its Kindle store had 950,000 books on offer – 800,000 of which were $9.99 or less.

The Association of American Publishers, whose membership includes the country’s major publishing houses (only!  not counting smaller presses or POD), released a report on the first five months of 2011, showing that ebook sales had risen to about a fifth of the overall pie during that span, soaring 160% in five months, while total hardcover and paperback sales were both down nearly 20%.

The trend will accelerate as more readers buy dedicated e-Readers as well as tablets and phones that can display the books, which is why this holiday shopping season is important. Analysts have long held up $100 as the line for general acceptance for such devices, and while Amazon’s $199 Fire tablet has drawn much of the attention because of its matchup with the iPad, the company’s two new kindles are $79 and $99 when purchased with advertising.

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