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Why Authors Need Lots of Marketing Skills

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Social Media floods the market with content producers, e.g. writers. If you want to make it as a writer, you will have to separate yourself from the crowd so your work can be found and appreciated. Here are some tips for your writing success:
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# 1  is to know the industry
Even after they get a book deal, many authors are surprised to find the majority of the marketing depends on them. Get to know the publishing industry and what kind of writing sells and what can be marketed.  It will save yourself a lot of time and effort in the long run. Keep up with what’s hot by reading Writer’s Market, Goodreads or Script. Knowing the publishing field also means knowing what rights you have as an author.
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Make friends with Google+, Pinterest, Twitter and network
As a good writer, you already have the ability to write concise, interesting, and funny prose. It should be a breeze for you to build a following of people that includes literary agents and book editors that could assist you in getting the word out about your work, or even offer you a deal eventually. Don’t use this as a chance to hit them over the head with your book, yet demonstrate what a good writer you are and they will want to read it on their own. Content Marketing!
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Get to know the E-publishing route
For an unknown author, it might be the best way to get your work in front of people.  E-publishing is one way to get your material into a professional, digital format that can be downloaded. Learn how to converse your book – or hire an e-book formatting company to prepare your work for listing on the Kindle, iPad, Sony Reader etc. – but only after it is carefully edited!
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Create your own website & blog
It shows far more professionalism if you have your blog on your own website, or get a self-hostedWordPress.org page.  Consider making chapters of your writing available for free on your site, and don’t sell ads, it just looks plain cheap.  Learn how to operate a digital store.  Paypal is the industry standard for accepting payments, including the major credit cards. And to protect your customers, learn how to use save webpages and procedures (https).
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Maximize your web traffic and sell online
Maximize your visibility on search engines by using clear and accurate keywords in your site title, description, and body. To move up to the top of the search list, you need to have lots of links from other web sites to your page; submit your web pages to various sites that deal with your topic and encourage them to link their readers to you in return of the favor. Tips how to get more inbound-links.
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Create a media kit 
Microsoft Publisher is all you need to make a professional press kit to send out to newspaper- and magazine editors, radio and TV journalists, or agents. Include in your materials the market research you have done to show how many readers could profit from your new book, and include the best bits of material from your work.
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Create a book trailer*
Rent or buy an inexpensive camcorder or just use your laptop webcam. Shoot an introductory video of yourself for your site and your latest book project, or upload a highlight reel to YouTube of key points in your work. Keep it simple.  Read even more how to create a book trailer in my e-book:
111 Tips to Create Your Book Trailer, featuring valuable tips and links to video tutorials, free music downloads and free images, as well as tips how to market your book video.  Available at Amazon:  http://www.amazon.com/dp/B008Y15YYO
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Brand yourself as a writer.
Establishing yourself and your writing as a brand involves knowing what your core strength is. Create your “Elevator Pitch”  to convince readers why they should get your book.  Be available for: an interview for a blog or a neighborhood weekly, a “local authors” day at a small bookstore, or even speaking engagements across the country.  It may not be easy first, as being upbeat and on your game at all times requires work. Traditional media outlets like radio and TV are turning more and more towards the new wave of internet writers and bloggers.
.

With the tools described here, and using social media, your book marketing doesn’t require any financial investment.  Depending on your level of involvement, it may demand  quite a bit of time commitment, at least in the beginning.  However, as more you use these marketing tools, as faster you can handle them and as more visitors and buyers you will get.
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More about Search Engine Optimization:

https://savvybookwriters.wordpress.com/2011/12/10/23-questions-google-is-asking-you/

https://savvybookwriters.wordpress.com/2011/08/12/thanks-joel/

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com     Once you are on this website, click on Seminar to register.

Please feel free to check out all previous posts of this blog (there are 785 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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What’s an Elevator Pitch for Your Book?

You Never Get a Second Chance

….. for a First Good Impression!
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Elevator

Book Marketing – Elevator Pitch

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Tips for a Winning Elevator Pitch

What is an Elevator Pitch? This is the 30-60 second description of your book and why someone should buy your book or work with you. It’s called an “Elevator Pitch” because it describes the challenge: “How would you explain your book or your business, if fate placed you in an elevator with your dream prospect and you only had the time it takes to get from the bottom of the building to the top?”

 The purpose of an elevator pitch is not to close a deal. It’s to interest the other person in continuing to talk, or to get someone to want to hear more. That’s IT. There is no other purpose. It is one of the most important parts of the marketing strategy for your book (business).

• Your pitch should be 30 to 60 seconds, and it needs to end with a question, “call to action” or other appropriate closer. Consider a generic closer such as, “Does that sound like something you would look at or that interests you?” That lets the listener respond and if they are interested, they will ask questions. • Content is as important as your delivery. If the content of a pitch is uninspiring or uninteresting it won’t matter if it’s well-delivered and the perfect length.

• There are differences between verbal and written pitches, between the way people speak and the way they write. Many people have trouble with this. But as a writer you are able to write a dialogue then you are also able to tell your elevator pitch to someone in a natural and conversational way.

• Show your passion. Act like a parent showing off pictures of their newborn or their star little children’s fashion model. If you’re not excited about your project, nobody else will be.

• Use your time wisely. Most people are way too busy and constantly overloaded with information. They have to make quick decisions about what deserves their attention and what doesn’t. Grab their attention immediately, work hard at making your pitch as compelling or intriguing as possible.
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See examples of elevator pitches on YouTube:

http://www.youtube.com/watch?v=98WlZJqscVk

http://www.youtube.com/watch?v=mMYD6snLI5g

http://www.youtube.com/watch?v=GqsWKaR9Q6M

http://www.youtube.com/watch?v=5-ZpP4j09s0

http://www.youtube.com/watch?v=KMFFZ0lj41I

You never know when you are going to come across someone who will ask, “What’s your book about?” At conferences, there are mealtimes, hallway chatting times and countless other times when someone might ask you this question. Always have yours ready! Always be prepared: you never have a second chance for a first good impression!

Read more: 

http://www.forbes.com/sites/carminegallo/2013/03/26/six-simple-and-irresistible-alternatives-to-the-elevator-pitch/

http://www.businessnewsdaily.com/4034-elevator-pitch-tips.html 

http://www.inc.com/marla-tabaka/fix-your-elevator-speech.html

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 730 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK
http://bit.ly/VmtVAS 111Publishing @ Google+

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Hyper Smash

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How to Create a (very) Short Description of Your Book

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Remember my blog about the “elevator pitch“, You Never Get a Second Chance…the 30-60 second description of your book? Writing a very short synopsis of your book is almost the same task.

Author Mike Wells

American Bestselling Author and writing teacher Mike Wells writes in his blog:
“If you’re like most authors, summarizing your book in a couple of sentences is a daunting task. However, if you’re going to sell your book, it’s simply something you have to do.

If you choose to go the traditional route, agents and editors alike are bombarded with so many queries that if they find themselves having to do much mental work to understand the gist of your book, they will simply pass on to the next one.

The same goes for self-publishing–all the retailers and distributors require short descriptions of your book.

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Each and every story is composed of the same five basic elements:  a (1) hero who finds himself stuck in a (2) situation from which he wants to free himself by achieving a (3) goal. However, there is a (4) villain who wants to stop him from this, and if he’s successful, will cause the hero to experience a (5) disaster.

Actually, what I’ve just written above IS the two sentence synopsis which will work for any story, no matter how complex the plot or characters may seem. Another way to write this compressed synopsis is to move the goal into the second sentence, in form of a question: Hero finds herself stuck in situation from which she wants to free herself. Can she achieve goal, or will villain stop her and cause her to experience disaster? All you have to do is identify the elements and plug them in to create the most basic two sentence synopsis for your own story.”

Read his worthwhile blog where he explains in detail how to write a synopsis of your book, under “Advice for Writers“.

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Hyper Smash

 

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Why Authors Need Marketing Skills – Lots of Them

The advent of social media has only served to flood the market with content producers. If you want to make it as a writer, you will have to separate yourself from the crowd so your work can be appreciated.

Here are 7 tips for your writing success:

# 1  is to know the industry.
Even after they get a book deal, many authors are surprised to find the majority of the marketing depends on them. Get to know the publishing industry and what kind of writing sells and can be marketed and you will save yourself a lot of time and effort in the long run. Keep up with what’s hot by reading Writer’s Market, Goodreads or Script. Knowing the publishing field also means knowing what rights you have as an author.

Make friends with Google+ and Twitter and network.
As a good writer, you already have the ability to write concise, interesting, and funny prose. That’s all social media is. It should be a breeze for you to build a following of people that includes literary agents and book editors that can assist you in getting the word out about your work, or offer you a deal if you don’t have one. Don’t use this as a chance to hit them over the head with your book, yet demonstrate what a good writer you are and they will want to read it on their own.

Get to know the E-publishing route.
Do it like the pros do and tap into the e-publishing market, because it works.  And for an unknown like you, it might just be the best way to get your work in front of people. E-publishing is one way to get your material into a professional, digital format that can be downloaded. Learn how to use Adobe Acrobat or similar software – or hire an e-book formatter to have your work listed on the Kindle, iPad, Sony Reader etc. – but only after it is well edited!

Create your own website & blog
It shows far more professionalism if you have your blog on your own website. Purchase a copy of “Teach Yourself Dreamweaver” and download a trial version of Adobe software. Consider making chunks of your writing available for free on your site, and don’t sell ads, it just looks plain cheap.  Know how to operate a digital store.  Paypal is the industry standard for accepting payments, but you’ll also need to make arrangements to accept the major credit cards. And to protect your customers, learn how to use https.

Maximize web traffic and sell online.
Since you don’t have a personal SEO (Search Engine Optimization) employee, you will need to learn how to maximize your visibility on search engines by using clear and accurate keywords in your site title, description, and body. The way to move to the top of the search list is to have lots of other sites linking to your page; submit your web pages to various sites that deal with your topic and encourage them to link their readers to you. Tips how to get more inbound-links.

More about Search Engine Optimization:
https://savvybookwriters.wordpress.com/2011/12/10/23-questions-google-is-asking-you/
https://savvybookwriters.wordpress.com/2011/08/12/thanks-joel/

Create a media kit and videos.*
Microsoft Publisher is all you need to make a professional press kit to send out to newspaper and magazine editors, radio and TV journalists, agents or publishing houses. Include in your materials the market research you have done to show how many readers could profit from your new book, and include the best bits of material from the work. Find the right balance between providing enough pertinent info and overwhelming the audience with data.
Rent or buy an inexpensive camcorder or just use your laptop webcam. Shoot an introductory video  of yourself for your site and your latest book project, or upload a highlight reel to YouTube of key points in your work. Keep it simple. Don’t zoom in and out, don’t use lame screen wipes, and don’t sound like you are reading from a script.

Brand yourself as a writer.
Establishing yourself and your writing as a brand involves knowing what your core strength is. Create your “Elevator Pitch”  to convince readers why they should get your book.  Be available for: an interview for a blog or a neighborhood weekly, a “local authors” day at a small bookstore, or a speaking engagement across the country.  It may not be easy first, but being upbeat and on your game at all times requires work. Traditional media outlets like radio and TV are turning more and more towards the new class of internet writers and bloggers. If a TV show or radio program calls, wanting to interview you, you will need to be prepared to be beamed into millions of homes around the world. Do your homework and watch how other authors and writers handle their interviews.

To get more ideas and inspiration learn about “Book Marketing on a Shoestring” 

With the tools described here, and using social media, your book marketing doesn’t require any financial investment. Depending on your level of involvement, it may demand lots of time commitment, at least in the beginning. Yet, as more you use these marketing tools, as faster you can handle them and as more visitors and buyers you will get.

* Read even more how to create a book trailer in the brand new e-book: ***** 111 Tips to Create Your Book Trailer ***** featuring valuable tips and links to video tutorials, free music downloads and free images, available on Amazon:  http://www.amazon.com/dp/B008Y15YYO

Good luck for your book’s success!

And as always, please comment with even more marketing ideas for your book. Thanks.

 

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Hyper Smash

 

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