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Will Your Book Stand Out Against Millions of Others?

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Next year an estimated ten to fifteen million books will be published. How will you make your book standing out among them? Plus, authors are more and more under pressure from their publishers to promote their own books. 

The good news: Help is on the way – and it doesn’t even cost you anything, other than your time. Nowadays authors have more opportunities to promote their book’s sales than ever before. Social media and the Internet allow authors to communicate directly with their audience.

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5 Tips for Non-Fiction Authors to Sell More Books:
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Start Planning Publicity for Your Book Nine Months in Advance
Just like preparing for a child, the birth of a book needs preparation time. Some authors tend not to think about marketing their book until it’s on Amazon already or in store shelves, which is way too late. Speak about your book, build awareness and excitement; start blogging about it or mention it in your newsletters.

Smart writers are sharing sample content months in advance, collecting testimonials and getting blurbs from other writers and authorities in your field. Don’t assume any publisher will come up with a great marketing strategy. If you are not self-publishing your book, approach your publisher’s marketing team with lots of your own marketing ideas. Think and plan what you can bring to your publishers’ table.

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Never tell someone what your book is about
Rather tell your potential readers what’s in it for them and how it will help them to resolve problems and also overcome obstacles. Non-fiction book authors often get caught up in their idea, but customers only care about the results the book will produce for them. When talking about your book, tell them what is in it for them, share some tid bits from the book and explain: “if you are interested in the rest of this and in other stories, just read my new book.”

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Create a Book Trailer
Any smartphone these days has a built-in high definition video camera, so you don’t have to hire a professional company. You can bring in extra lights, put your smartphone on a tripod, and you can have a video running on YouTube, TubeMogul and other video sharing sites the same day. Create a powerful marketing tool on a budget with a good quality book trailer, and it can go viral really fast. Engage viewers by explaining the reason why the book is an important help for them, explain why they should trust your expertise and which results your book can create for your readers. Video content in web pages or in emails increases click-through rates by NINETY-SIX (96) percent! Find links to tutorials and listings of video sharing sites.

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Don’t Over-Estimate Social Media
Finally, resist the urge to go crazy with social media. Though it provides a good opportunity to reach readers, balance social media with public speaking e.g. at writers conferences, publishing lots of articles or being quoted in the media, or sending out regular newsletters. Sure, to get 5,000 followers or 25,000 email addresses, social media is invaluable. However, when you’re searching for a core group of committed partners for your book launch, a co-author for your next project, or in-depth feedback on your manuscript, your online followers are not your only best bet. Even “shy” or “introverted” authors are often naturals at networking, when placed in the right environment, such as writers conferences.

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Leverage the Power of Free
Giving resources away allows skeptical readers to get enough content to talk about your book – and to make it easy for them to share content with their friends. Sample chapters, quizzes, special reports, and how-to articles are all good giveaway possibilities. If you haven’t yet landed on the radar of most people, you need an entirely different strategy. If this is your first work, give away as many books as you can – but let your readers “pay-with-a-tweet”. Ask your publisher for a lower price on promotional copies and get your words out there.

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As an author of hopefully soon, several books, you are a brand. Start thinking and acting like one, and create a serious marketing strategy.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit
http://www.e-book-pr.com/book-promo/  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

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How to Create your Book Trailer?

Book trailers are becoming more and more popular and with a good reason:  video content almost always doubles the amount of visitors and their click-through rates!  How to plan, design and most important, how to market your book video is explained in detail and with more than 111 tips, tutorials, links to free music and free images a valuable tool for everyone. 

How to design it?
The best book trailers start with the cover shot and end with a reminder of where you can buy it. Once you have sorted out your video, images and music and cut it down to less than two minutes, you can set up a free You Tube account and upload it.

Your sound / written message
The one paragraph to explain your book (or your elevator pitch) you have already written for your book is a great place to start.  Create the best key words and title to make it easy to find.

Copyright free music for your video
There are quite a few artists that offer their music under the Creative Commons License, but it is sometimes hard to find them through all the sites that ask a lot of money to use one song.

Royalty Free Music
Royalty-free means you do not have to pay an ongoing fee while you use their compositions. Although a small fee to upload it may be charged. Always credit the composer in your book trailer.

http://www.taylorhayward.org/freemusic.htm
http://sonnyboo.com/music/music.htm .
http://www.soundclick.com/business/license_list.cfm


Royalty Free Photos

http://www.stockvault.net
http://www.public-domain-image.com
http://gimp-savvy.com
http://www.pdphoto.org
http://www.usa.gov/Topics/Graphics.shtml

More on copyright and a comparison table at:
http://budgetstockphoto.com/free_stock_photos.html

Get  111 Tips to Create Your Book Trailer   at  Amazon
http://www.amazon.com/dp/B008Y15YYO for only $2.99

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 570 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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