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Tag Archives: Book Talk

How to Sell Your Book to a Library


Nearly 20% of all patrons use the library to discover new content, a quarter purchased a book they discovered at a library and a quarter bought a book by an author they had discovered through the library.  For authors it comes naturally to offer their books to a library.

If you want to sell a book to a library, and sell the librarian on the worth of your book – prove your book’s worth to their local community. If you are writing your local librarian, encouraging them to buy your book, make sure that you can show how it helps them meet their own goals.

Instead of writing a letter that talks about how great your book is and how awesome it is, tell them why they should share your book with their community. Think about how your books can tie into a local interest within the region or even into an important national news item or cultural trend. In all cases, you will improve your chances by increasing the educational impact your book can have upon the community.

Sample Letter:
“Dear Librarian,
Here is a program that I established to help educate members of our community on the challenges of living in the west under the current water rights system. I am an expert in this regard because I have written and published a book on water rights titled, Water Rights in the New Old West (ISBN:123-4-567-89101-1)
If you are interested in purchasing copies of my book, I could present my free educational talk to the community at your library as a supplementary program to the information presented in the book. If you currently do not have the means to purchase copies of my book, I would be open to present my program anyway, at no cost, to spread the message of the book (if possible I would also like to set up a table for possible book sales). ”

How can you serve the community with your book?
There could certainly be much more to a query letter, but the bottom line is that libraries exist to serve the community, so how can you, as the author best serve the community with your expertise as well? This concept doesn’t have to be limited to non-fiction. A fantasy writer could present a workshop on writing short stories.

With physical books shelf space is at a premium, almost any new purchase would have to replace a current title on the shelves. In this regard the number one consideration for a librarian is, “is this book a better fit for my community then the title it replaces.” That does not have to be a daunting question for your own consideration. Communities are dynamic and ever-changing, and their literary needs are always growing and, in some regards, insatiable.

Offer a free workshop
Consider offering to do a “Book Talk” or establish an educational program for writers (that can be presented at the library to tie into local interests). These programs can be a presentation, or series of talks and conversations for sample about local issues or topics of interest that relate to your book. Be creative, and don’t be afraid if your topic is controversial. Librarians want to encourage conversation and dialogue within their community and a controversial topic can help stir things up.

Remember, when you are submitting a query to a librarian, the key point of focus should be clearly answering WHY the librarian should care, or HOW does your book BENEFIT the community!

This article was written based on notes taken during Marketing to Libraries in the 21st Century at IBPA’s Publishing University, on March 10th 2012, with Peter Brantly.   

A very detailed article how to tap into the library market can be found at SPAWN’s website, written by Patricia Fry: http://www.spawn.org/marketing/tapintolibrarymarket.htm

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Why Authors Should Join Book Communities


For authors it is a MUST to be a member of these communities and a free (other than your time) way to introduce your book(s) and show your book titles.

BookTalk: Here you will find an online reading group and a book discussion forum that can help you discover new books (yours?).

They write: “If you’re an author or publisher looking to promote your books we welcome you to use BookTalk.org as a tool to reach a vast audience of book lovers. We have a Google Page Rank of 5, over 14,000 members and close to 700,000 site views per month.

Our book discussion forums are free and open to anyone including authors and publishers. Create a free account and tell us about your books in either the Fiction Book Forum or Non-Fiction Book Forum.

Mail a few copies of your print book and it will be advertised. We will advertise your book on our Home page for 15 to 30 days and on our Featured Book Suggestions page permanently. Mail your books to the below address. Once we receive them you will see your books advertised within a few days. You don’t have to email us to ask if we want you to mail a few copies. Just ship them and wait for your ad to appear. The system works flawlessly and is easy for both of us.”

However, there are way more book communities:

Wattpad: Join the Wattpad community to read, vote and chat with readers and writers for free. If you are a writer but have not yet published a book, you may want to check out the writing section of your profile where you can post your writing for others to read and review.

Goodreads: The Goodreads Author Program is a completely free feature designed to help authors reach their target audience — passionate readers. This is the perfect place for new and established authors to promote their books. Use Goodreads also to get book recommendations for your own reading, keep track of what you’re reading, and socialize over books. 

Scribd: Find out what others are reading on Scribd.
BookMooch:  Exchange books with other members.
Shelfari: Build a virtual bookshelf, see what others are reading, and discover new books.
Reader2: You can find new books to read and put your reading list online with Reader2.
aNobii: You can create and find book lists within this reading community.
Listal: Here you can list, rate, and discover books and lots of other media.
WhatsOnMyBookshelf?: This site offers readers a way to trade books with a simple point system.
Revish: Read, review and share books with other Revish members.
KindleBoards: Authors are always welcome to post about their books in the Book Bazaar.

Book Communities are a great way to kick-start your online self promotion, and get involved with a community of like-minded individuals at the same time. However don’t join to only promote your book, but to discover what other authors write and recommend them. Give & Take!

 

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