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My Own Mistakes … on Blogs

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“Do Not Make Silly Spelling Mistakes” writes a blogger at Honkiad.com. She might have written it for me? Her article and also the following info graphic show how easily one can slip into it. And no, currently not writing in the mother language is not an excuse : )
She advises to be sensitive to spelling mistakes, such as there and their, it’s and its, form and from. The occasional slip is not going to lose you a lot of readers, but making the same mistakes repeatedly is going to annoy people.

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Ten Common Blog Writing Mistakes

Explore more infographics like this one on the web’s largest information design community – Visually.

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Darren Rose, professional blogger, who founded Problogger has lots of tips for authors how to create successful articles for your readers.  
http://www.problogger.net/archives/2008/08/12/how-to-craft-a-blog-post-10-crucial-points-to-pause

His advise

  1. Be Useful – if your post isn’t informing, inspiring, entertaining or making someone’s life better – don’t publish it until it does.
  2. Share your Opinion – opinions are often what sets bloggers apart from the pack.
  3. Cut out the Fluff – before you hit publish, revise your post and remove anything that doesn’t add value.
  4. Visualise Your Reader – writing with a reader in mind personalises your writing.
  5. Make Your Posts Scannable – only 16% of people read every word online. Format your posts so that your main points stand out.
  6. Work and Rework You Headlines – a good headline can be the difference between a blog post being read, or ignored.
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    Read many more tips on his website how you too can write compelling blog posts: http://www.problogger.net/archives/2013/05/30/11-quick-tips-for-writing-compelling-posts-on-your-blog/

More Resources:

http://www.webdesignerdepot.com/2009/08/20-tips-on-how-to-write-for-the-web

https://econsultancy.com/blog/6771-how-to-write-for-the-web-23-useful-rules

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,030 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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Why Blogging “Sells” Your Book

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Blogging
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Hopefully the times are over when authors asked: “Why should I blog?” It became mainstream to have not only a website, but also a blog – either included or separately from your website.

A blog is one of the most valuable tools to show you and your work to readers. Your blog is part of
your platform and your author brand. Your blog has endless benefits, such as higher “Search
Engine Ranking” on Google, better visibility, and to separate you from mainstream writers. Blog reader surveys found that blogs are building trust, and are influencing buying decisions. Let’s have a look at the benefits of your blog and best practices:
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Write Regularely
Static websites don’t attract many new clients or customers. However, a regularly updated blog can
produce a constant stream of new readers from all around the world. Blogs have so much
influence on purchase decisions. When readers sign up they expect to be able to read new
content from you at least once or (even better) twice a week.
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What Shall I Blog You Ask?
Start with what you have already written: tiny snippets of your book, added by research findings you
found before writing. For example: you wrote a scene in your novel. Explain your readers more
about the place, the time, weather, landscape or history that are involved in the story. You can even
write about restaurants that the protagonist used to patronize:  FREE, Brilliant Book Marketing
You can also re-write or spin a short chapter of your book or elaborate on the people you thanked
in your acknowledgements.
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Prequels
Use your blog to write about your next book, write one or several prequels.
A prequel can be one story or a dozen. However, it should be an irresistible preview of the book itself,
short, but with a revealing scene from the draft manuscript of the novel, and a great teaser for the
upcoming work. The author’s goal should be: to make the reader want more… It is never too early
to write a prequel. You might write it even before starting to write your book, and your blog is a great
place to do just that. However, keep it to 1,500 words max. and don’t reveal too much. It should be
only a teaser for your next book.
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Create Web Content Without Writing
No time to write? No problem! There are so many ways to create content for your blog:

  • Photos
  • Videos
  • Podcast
  • Re-blogging
  • Slide-Shares
  • Guest posts
  • Info-Graphics
  • Lists
  • Snippets from your book
  • Polls / Surveys
  • Curating other blog articles

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Your Blog is Your Inventory
Use it! When it comes to updating your blog, the more frequently you do so the better. Set a schedule for blogging, every Monday and Thursday, for example. Read other related blogs, comments on posts, forums or books to get ideas. And writing down your own experiences in writing or publishing and answers you found when looking for solutions.
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How to Promote Your Blog
Number one to spread the word about your blog are directories, here just a few:

http://blogs.botw.org/Arts/Literature/Publishing/
http://www.bloggeries.com/Writing_Publishing/
http://technorati.com/blogs/directory/entertainment/books/

See all 20 Blog Directories to submit your blog
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Document Sharing Sites
Scribd, a social publishing site, where millions of people share original writings and documents.
Convert your original article to a PDF file and upload it to Scribd. Unlike article directories Scribd
allows you to incorporate links within your content. You can upload anything onto Scribd as a way to
grow your audience, just like on your personal blogs. Choose copyright settings, among many
other options, making your documents most searchable. Authors are uploading e-books for sale
on Scribd, and keep 80% of the profits.
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Social Media Sites
On Google+ you can easily post your article, if it is under 500 words – if it is longer, just add a link to
the rest of the article. There are certainly more social media sites (Google+ can be conected with
Twitter, saving you time and your post is automatically tweeted). On most Social Media sites you
can add images and a link back to your website or blog. Here is an article about Social SEO
Strategies for Start-Ups.  Read also why Google+ authorship is so important.
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Learn to Write for the Web
Web visitors are not reading, they are scanning text. Learn how to write for the web: lots of bullets,
headlines, sub headings, images and using the “inverted pyramid”, explained in this blog article.
Write interesting page titles that grab the attention, structure your text and write summaries at the end
of each chapter. Readers spend more time on pages with valuable information, structured and
easy to read content – and lots of links.
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Let Your Content Go Viral
There is so much you can do to let your articles and blogs go viral on the Internet. It takes a little bit of effort, but the results in a couple of months will be rewarding. And as longer and more often you do, as easier it gets. As Robert Kiyosaki (author of Rich Dad, Poor Dad) said: “The richest people in the world build networks. Everyone else looks for work.”
Trust is a rare and valuable commodity on the Internet. You can’t buy trust or a reputation as a writer. It has to be earned by demonstrating your commitment to your readers – for example by blogging.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,030 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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Posted by on March 12, 2014 in Marketing

 

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12 Smart Ways to Promote Your Author Blog or Website

Niagara Falls

 

Nowadays blogging competition is stiff, no matter how useful for the reader and well-written your posts are. If you are starting a blog, you cannot expect to become famous just by posting regularly (at least 3 – 4 times a week). Yet, there are several ways to get many followers (and potential customers) in a short time. And all these following tips are helping to market your book(s).

1. Have your blog easy found.
Get your own URL for your blog or incorporate it in your own author website. This way search engines find you easier.

2. Let the world know about your blog.
Submit your blog / website to search engines and forums, either by hand or with the help of submitting services.

3. Link to other blogs.
Find established and popular blogs in your field and ask them later friendly to link to you in return. Your content and appearance must certainly match the quality of the other blog

4. Have your blog URL everywhere.
Add your blog URL to your business card, to book marks and most important: to your email signature.

5. Comment on other blogs.
Write friendly and professional comments on other established blog sites. These should have at least 80-100 words. Avoid comments such as: Nice post!  Add something intelligent to the conversion.

6. Join Google+.
Join it right away to make sure your blog will be soon highly ranked: Everything you post on Google+ is automatically in their search engine. Create lots of followers in your Google+ “circles” in order to have many readers for your daily (better 2 – 3 times a day) posts. Never forget to have a link to your blog or website in these postings.

7. Write guest columns for other bloggers.
Guest columns on an established blog, with a great position on search engines, offer you the opportunity to write about a topic of interest and reach a large audience. Usually either at the beginning or at the end of your post, the owner of the blog will give you a quick bio, (or just a link to your website or blog) where they’ll mention who you are, your web address and your book. To write a guest column, first review the blog to make sure that guest bloggers are allowed to contribute. If so, submit a great query for an article you would like to write.  Explain why you think it would appeal to that blog’s audience.

8. Submit photos to Pinterest and Flickr.
Use your (own!) images to submit them with a link to your blog or website – and preferably an extensive caption or a short article. Use the “Tags”, keywords to your advantage. Flickr allows up to 75 tags. For example: you submit a cover image of your latest book. Do not only use the words in your title, but every keyword in your blurb, in the foreword and in the content of your whole book. It should be easy to find those 75 tags.  Image posting on Pinterest works best when you have a whole collection of images or illustrations to create a presentation. Many Pinterest members reported more than 1,000-fold increase in visitors on their blog or website. Write about (and link to) your photo sites when posting on Twitter, LinkedIn and other social networks that are not as” image-friendly.”

9. Write a Magazine Article.
There are plenty of local magazines around your area and beyond. Find the magazine that caters to your demographic and write articles for submission. Send an irritable query to the editor and offer an image (or more) to illustrate your article. This might even turn into a paid column if feedback from readers is positive.

10. Schedule a Seminar.
The best way to promote your blog is through speaking engagements. Contact Libraries in your area and offer them a free presentation or workshop. You don’t need to make money with the seminar, more important are book buyers and visitors of your blog, whom you inform about the launch of your next work.   As a fiction writer you can explain the audience how to start writing, how to do your research and find the characters, how to plot and how to edit a book. Non-fiction writers can educate or entertain (or both) the audience. If you wrote a book about Wine, you could talk about wine tours in a certain area – and after your presentation (with lots of images) you might sell your book directly to the participants.

11. Attend a TweetUp.
You are probably already using Twitter and if you are not… you really should. Find followers under the terms #reader #book lover #bookclub #book lover #fiction/non-fiction #romance #mystery or whatever your genre is. Twitter users usually have different networking events where they meet each other in a specific geographic location. Attend a TweetUp and give more face time with the people you communicate with online.  Some is with Google+. They have meetings and also online “Hangouts” up to a dozen people on camera.

12. Write a Press Release
And as you are at it, write an article for several of these “Content Farms” or e-Zines and include a short bio and a link to your blog. You do not need to write a new article, use content from your book or blog and change the title and maybe a sentence here and there, and voila! you can submit it to a handful of e-Zines.

Stay tuned for more possibilities to market your blog and to get more traffic, especially through Ping Services.

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