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2 Basic Rules To Follow for Your Books Success

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… on Social Media
Are you promoting your book like crazy on Twitter, LinkedIn, Facebook … but nothing seems to happen, no book sales? Are you competing with other writers in “buy my book, buy my book, buy my book… Are you choosing to follow other writers, hoping they will buy your book?

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1. Choose your following very carefully: You want to interact mainly with READERS, NOT writers. The question is: How to find readers?

All Social Media sites have a search function on top of the page. Type in: book bloggers, read, reading, book lovers, book club, love reading, book worm, love to read, mystery book reader, science fiction reader, YA readers, YA book blogger, readers, word nerd, non-fiction book blogger, reading books, reviewing book… and even librarian. Click on “people” or scroll down a lot, as the first names that appear are often publishers and other commercial accounts.

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Another method is to type in the name of a very successful book in your genre and find readers there, talking about this book. Follow those readers that you feel belong to your book genre, based on what they say in their tweets. Re-tweet their posts, engage in meaningful conversation, be funny or refer to blog posts you wrote, but don’t mention your book. They will find out about it soon enough.

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2. Understand the meaning of Social Media – being SOCIAL and STOP talking constantly about your book!
I noticed one writer on Twitter who writes 100% only and only about his book. He seems to use automatic tweets, as he never, ever engaged in any conversation with others. Kind of autistic .. For sure, I was not the only one who un-followed him. Write about interesting things that are happening, give valuable advice or engage in a humerus way with your readers. No one goes on Twitter, FB, Google+ or Pinterest to read constantly about your book. That’s not entertaining or interesting. Many writers don’t buy books from other writers, they want to sell their own. If ALL writers are doing on Twitter, Google+ or FB is self-promoting they are not only NOT attracting readers, but turning them away.

Yes, famous writers may attract attention for what they have to say – not normally related to their books – but rather to their writer’s life or ideas – and they are often interesting or funny. It’s called social networks not selling pages…
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Authors should rather focus their promotional efforts on trying to get people to talk about their books (review them, read and recommend them, give them awards, take them to their book groups, write articles or blog posts about them) instead of trying to get people to buy them. A much better place to do this is on reader forums, such as Goodreads, Shelfari, Bibliophil, Biblio Connection, BookTalk and the like.

So, following these two basic rules: Finding the right followers “readers” and be “social” on Social Media is key to successful promoting your books.

To get more book marketing help, see what we can do for you in individual sessions.

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Don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks  http://about.me/ebookPR

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Like to Show Your Books for FREE – Welcome Bibliophiles

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Maple Tree

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Biblio Connection  is a social community for all book lovers. Their goal is to connect and encourage interaction between readers, authors, booksellers, publishers, illustrators and book collectors. Here are just some of the possibilities, offered by the amazing Biblio Connection:

  • Meet – fellow writers, collectors, sellers, authors and readers
  • Connect – find others with a passion for books
  • Find – browse the Classified Ads and enhance your book collection
  • Promote – your book and brand through giveaways and article features
  • Organize – schedule a book collectors/club meeting, a book fair, invite friends
  • Sell – your used/collectable books in the Classified Ads
  • Start – a group and discuss your favorite books or collecting experiences
  • Win – free books through our sponsored book giveaways

Last but not least:
Service Provider Directory – Do you provide editing, book reviews, blog writing, cover designs, illustrations or maybe publishing services? Members, list your services for FREE in BiblioConnection’s new Service Provider Directory.

From their website:
“Authors can introduce their latest works, post listings and participate in giveaways. Collectors can post listings in the classifieds, locate, trade and find information about books. Independent booksellers can network with readers and collectors. Those offering publishing, illustration or book cover design can find ways to connect with indie authors. Maybe you offer specific restoration, binding or location services that may be useful to collectors. Become a member and meet others just like you with a passion for books.”

Follow Biblio Connection on Twitter:  https://twitter.com/BiblioConnect

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If you enjoyed this blog post, please feel free to check out all previous posts (there are more than 550 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

Don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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