Tag Archives: Barry Eisler

Is Twitter Really Helping Authors to Find a Following and Readers?


John Locke (How I Sold 1Mio Books in 5 Months) swears on Twitter. He is twittering since years. J.A. Konrath, Sheila Walsh, Kathryn Stockett, Rachel Hauck, Amanda Hocking, Barry Eisler and other successful authors, who are on Twitter, find it essential too.

Start Twittering. Do this before you do anything else online. Yes I know. You don’t have time. You can’t understand what all the fuss is about. You don’t get it. But you won’t get it until you try it. Just try it for one month. Promised?

Twitter limits communication to 140 characters including spaces and allows to build a large faithful following through posting teasers, leading followers to the author’s blog or website that will keep the Twitter-wanderer coming back over and over for more.

Once you have set up your profile, including an enticing bio that includes your main interest, it is time to do the first step: identifying Tweeters with compatible interests, follow them and hope they will follow back (mostly they do). Once they follow back, sending them welcome Direct Message (DM) which increases the likelihood that they will pay attention to your tweets, favorite them or retweet them. To do all that manually is incredibly time consuming and tedious. Luckily, there are ways to automate much of this work.

TweetAdder ( enables you among other features to:

– Create a list of relevant followers and automatically follow them
– identify tweeters according to  factors such as location, keywords from bio, number of followers etc
– Automatically unfollow tweeters who do not follow you back after an interval of time of your choice
– Schedule automated tweets
– retweet all tweets from selected tweeters
– Send automated “Thank You for Following” DMs with the text of your choice to all new followers, including a link to your Facebook page in the DM might raise the number of your fans

enables you to schedule tweets ahead of time. The free version offers limited services, yet the paid one has recurring fees that add up quickly.

Hashtags are keywords that can be included in your tweet preceded by the symbol # and that will give greater exposure to your tweets. Hashtagged tweets are recorded by curators of various publications that will choose to re-post the link in your tweet as an article of their publications, thus expanding your reach as their publications are read by people who do not follow you on Twitter. Useful hashtags for authors are:

Barry Eisler

Barry Eisler

#book blog
#book junkie
#avid reader
#book club
#KDP (For Kindle Direct Publishing)


It is never too early to start building a platform and to social network for yourself.  Wherever you are in the process of writing and publishing your book, marketing plays the main role.  Build what  marketing terms it is called a “platform” and create a “brand” – but I call it fun and reaching out to the world from the comfort of your home.



If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help:

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Hyper Smash



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Why Forgo $500,000.00 Book Advance?


Snippet of an Interview with Barry Eisler

Why did you decide to forgo the $500,000.00 advance you were offered to strike out on your own and publish independently?

The first reason is the digital split. A legacy publisher offers authors 17.5% of the retail price of a digital title, while a self-published author keeps 70%.

The second reason, though I supposed it’s really so separate from the first, is control over pricing and timing. The current business imperative of legacy publishing is to preserve the position of paper and retard the growth of digital.

Legacy publishers try to accomplish this objective by charging too much for paper books and by slaving the digital release to the paper. I believe my sweet spot per-unit price  is around five dollars, and legacy publishers won’t price new digital titles that low – in fact, they went to war with Amazon over Amazon’s $9.99 price point, which they judged too low.

I also want to release the digital version as soon as it’s ready and the paper version afterward because a paper book takes longer to get to market, and legacy publishers insist on holding back the digital version until the paper version is ready.

Anyway, in short, my second reason was that my philosophy on price and timing is antithetical to the price and timing philosophy of legacy publishers, and theirs to mine.

A third reason, by the way, was control over packaging decisions. I’ve lost too many sales to lazy, ill-conceived covers, and prefer to be in charge of such matters.

Read the whole interview at




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