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Checklist for Successful Book Sales Campaigns

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Sales-Campaign
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No matter if you are organizing a book launch for your latest work (or your first book), planning your Goodreads Giveaway or if you prepare to have your book on sale, or for free for a couple of days:  these campaigns need to be well organized and promoted – and all that well in advance.

I have seen it too many times, that authors decide on Monday morning to have a book sale from Tuesday on and expect it to be a successful one. Or they hurry editing, formatting and slap a cover image together, in order to get the book on Amazon’s sales pages before Christmas.

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Start EARLY !!!
You have about three months to promote a new print book (paper back or hardcover) before the bookstores clear their shelves for the next bestseller. But if you can rack up enough pre-orders BEFORE the pub date, then you can kickstart your book launch. Once it hits the New York Times or other lists, then a couple of weeks on those lists become a self-fulfilling prophecy. Again: the more time you give your book to be listed on Amazon and other online retailers BEFORE your publication date, the better.
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The Minimum You Can Do To Make it a Success:

1. Write Several Blogs About Your Campaign Including Images
Tell potential readers the benefits, e.g.:

  • Low price or even free
  • Send as inexpensive gifts
  • Give them a great incentive for a review
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2. Write a FREE short e-Book About Your Book : )
Include all the sales links and an author biography, and if you will participate in Amazon’s “Matchbox”, bundles of print and e-book, explain your potential readers their benefit of ordering a “bundle“.
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3. Campaign Announcement
Cross promote your campaign: Always post and promote your event on your own website, blog and through email as well, so that non-Facebook/Twitter/Google+ users can learn about it and share your book sales campaign event without having to use these social media sites. What’s more: Use Twitter to generate buzz and use LinkedIn to leverage business communities and post the event to LinkedIn.

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4. Google+ Posts
Add your blogs about your book launch or your book sales campaign – not only on your own Google+ timeline and your author / book page, but also at the dozens of Google+ reader communities where you are (hopefully) a member.

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5. Tweets
At least one tweet per hour, each one in a variety of text and accompanied by a cover image photo of your book or photographs from book scenes or areas where it takes place. Sign up to several Twitter accounts. You can have up to five accounts. But don’t post the same tweets everywhere! And schedule well in advance, using Hootsuite or any other free scheduling service to find the best times to post on Twitter.

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6. Create a Re-tweet Button in a Free eBook
Give away the first chapter of your book as an immediately accessible PDF on your web page or on Amazon. Include a re-tweet button in several strategic locations in the chapter. This allows people who love what they read, to easily share with friends on Twitter.  When someone clicks on this re-tweet button, it shows a pre-crafted tweet that says: “I’m reading @……. new book: … Get the first chapter free here too: http://………” You get the idea?
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7. Announce the Campaign in Your Newsletter
It’s one of the reasons you ask your blog readers or website visitors to sign up for your newsletter: to inform them about specials and sales campaigns or book launches – beside giving them regularely useful and entertaining content.
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8. Most Important is to Have Your Event/Campaign on Google+
Google+ offers a great tool to invite people to your upcoming event. Are you still thinking about joining? Or are you one of the more than 300 Million users of Google+ yet?
Announce the event or book sales campaign on Google+ and also on Goodreads at least three weeks before the date. They both offer a free event function. A site that is very easy and fast to set up. Promote this event (can be real life or virtual) heavily on FB, Twitter, Pinterest, Google, your blog and to your email list. And if your local newspaper, neighborhood paper etc. has an event page, or if they have an online version, get your event in! Search the internet for events/websites in your area and announce it there too.
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9. Create a photo contest
It can be a fun and friendly competition to get people excited about your book. And there’s no better platform than Social Media sites to do just that. You can call it the “Know my Book?” photo contest. All participants need to do, is to take a creative photo with the words “Know my Book?” or “Help Me Launch.” The three best images might receive the book or you can offer an additional first prize for a Kindle or a digital camera.

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Create Your Campaign Well in Advance
Give your event promotion enough time to spare, this also gives you time to notify / invite the people who you know are most likely to attend. With so many book sales to choose from, the key is to know your potential customers. Create your invitations, posts and tweets so as to reach as many individuals as possible with your marketing message.
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A Lot of Work You Say?
Yes, sure, if you see it as WORK. But if you like to write about your book, tell people about it, help your readers to find inexpensive copies of your book and to sell more books and get more reviews.  No one said that having a business involves only laughing all the way to the bank.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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Posted by on January 28, 2014 in Marketing

 

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How to Prepare for and Announce Your Free KDP Select Days

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In the last blog post “Free Days on KDP Select – is it for you?” the pro’s and con’s of joining Amazon’s KDP Select program have been shown.  Today let’s look at how to prepare and advertise the free days for your Kindle e-book.
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A month before your free days:

  • Make sure you have at least a handful of book reviews on Amazon
  • Update the books file and add some promotional links
  • Check that your book is in the right categories
  • Set up the best days for your “free” promotion
  • Write to all the free book websites and ask to announce your free days
  • Write an article about your books free days on your own blog
  • Raise the price for your book
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Twitter
A week before the big day, prepare a list with at least two dozen tweets (to post them at least every half hour), so you have them handy to schedule in Twuffer, Futuretweets, Hootsuite or whatever Twitter scheduler you use. Incorporate these hashtags into your messages: #FreeKindleBook, #freekindle, #freebook, #free, #kindlepromo, #freeE-books or #freeKindledays, just to name a few.
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Google+, Pinterest and News Release to blogs
Prepare lots of photos of you book cover, at least in 600 x 800 pixel (not the small one from your Amazon site).
Write a short description about your book and it’s free days with exact Amazon links for each country! and offer it to other bloggers, including your books photo. Do this at least a week before the free days, to give bloggers time to incorporate your article into their blogging schedule. A couple of them will post it, especially if you wrote guest posts for them before and you offer them a reciprocal.
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On your free days post your books cover and description several times on your Google+ site, with a variation of text and headline. Same with Pinterest, Chime.in and Facebook. Ask your friends on all these sites to submit it for you to their friends as well.
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Goodreads
Ask a couple of your peers at Goodreads to send out a book recommendation with a note of the free days to all of their friends (you cannot recommend your own books on Goodreads). Choose those with the most friends to reach a maximum audience.
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FREE Event ads
Both, Goodreads and Google+ have a free tool to advertise this event.
Just type “event” into the search function on Goodreads, and on Google+ you can see the event planner on the right hand side of your timeline. Set it up a couple of days in advance and send out an email, to all your peers, write about it on FB, tweet it several times before the free days begin and don’t forget to announce it on Pinterest with a nice cover photo of your book.
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Double-Check everything!
Make sure your dates at the free book lists are correct! Most of these posts are scheduled in advance so if your book is not free, you could be blacklisted. Double-check your Amazon ASIN number if the link is correct when you submit to sites (copy and paste from Amazon rather than type it in). You certainly can shorten your Amazon link, e.g. Amazon.com/dp/B008Y15YYO.  However, do not use any of these commercial link shorteners (bit.ly, wp etc. or Amazon affiliate links) for submission to promotional free book websites, they will not accept them.
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Announce your FREE Book on KDP Select days here too:  Google+  Community “Author Marketing Club”     bit.ly/1a827Xv 

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Here are ten sites where you can advertise your free days – often for free – t
here are certainly many more. 

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Twitter accounts that re-tweet your free books 

@DigitalBkToday
@kindleebooks
@Kindlestuff
@KindleEbooksUK
@KindleBookKing
@KindleFreeBook
@free_kindle
@FreeReadFeed
@freebookdude
@4FreeKindleBook
@FreeKindleStuff

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Amazon has an abundance of lists, such as Top Rated lists, Bestsellers List, Hot New Release list, Gift Idea lists, Top-100 lists for each category, “If you like this you may …” lists, “So you want to” lists and Top Rated Author Lists. When someone downloads your book (for free or paid), it moves up the charts. A lot more people will see it then, compared to before your free days.  Being more visible when the book is reverted back to a paid download, means more people can find it, and will results in more sales.  When people download your book, it starts appearing in the “People who bought this book also bought..” and “Recommended for you” sections, even more increasing visibility.

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Once the free days are over, start to promote heavily lending/borrowing of your e-book, in order to get Amazons Prime members to borrow your book.

Possible Tweets could be:

  • Did you know? Amazon Prime Membership allows you to borrow …..
  • Amazon Prime Members can borrow …. for free
  • The benefit of Amazons Prime Membership is: you can borrow ….
  • Amazon Prime Members in the UK and Ireland:
  • Amazon Prime Members in Canada: you can….
  • Amazon Prime Members in Germany:
  • Amazon Prime Members in Spain:

You get the idea…. Use the remaining weeks and months to further promote your books for lending. You will be paid for that!

Writer M.Louisa Locke reports:  “Having fewer free promotions increased the effectiveness of the promotions I did, placing the promotions near the end of the month did stimulate borrows, and publishing additional works did compensate for the lower royalties brought in by the first two books in the series.”  Good luck for your KDP Select promotion and let us know if you have more ideas how to publicize your book during this time.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars   Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,030 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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Hyper Smash

Pingate

 

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