Tag Archives: Author

Amazon feature: @author

@-signReaders can ask authors questions about their books as they are reading it.

The new program, called @author, lets Kindle users highlight a passage and then ask the author a question about it via their Amazon author page or Twitter. Only questions as long as 100 characters can be asked from within the e-book itself, but more in-depth ones can be posted to the author’s official page on Amazon.

Of course, only a handful of questions will actually be answered directly by authors, but other readers are free to chime in (or and offer their take. If the writer does respond, readers will be notified by email.

It is a step toward a book culture that is increasingly author-driven rather than one driven strictly by publishers or even necessarily books.

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Posted by on October 26, 2011 in e-publishing, Marketing


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