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Book Marketing Tip of the Day: The Book Report

Author Interviews & Book Reports

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The Book Report with Host Elaine Charles is a fun, fast-moving, fact-filled show in 10 major markets across the USA.  Listen live on the internet or check their radio stations and show schedules:
http://www.bookreportradio.com/schedule.html

A lively mix of author interviews, audio book previews and chats with those influential in the literary world, The Book Report has become appointment listening for bibliophiles and book clubs alike. It’s a great way to find out who’s hot in the book world and which titles critics and readers are buzzing about.

Like you, Elaine is a voracious reader, book club member in good standing and book lover from the days of Golden Books on.  Elaine received her undergrad degree from Boston University and Master’s from George Washington University. She’s worked overseas, at the Library of Congress and most recently at The Miami Herald.

If you have ideas on books you would like previewed, author interviews you would like to have, or any sort of feedback, contact Elaine directly at: elaine@bookreportradio.com

If you enjoyed this blog post, please feel free to check out previous posts (there are almost 500 of them : ) if you haven’t already. Why not sign up to receive them regularely by email? Just click on “Follow” in the upper line – and on “Like” next to it.

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Why Authors Need Marketing Skills – Lots of Them

The advent of social media has only served to flood the market with content producers. If you want to make it as a writer, you will have to separate yourself from the crowd so your work can be appreciated.

Here are 7 tips for your writing success:

# 1  is to know the industry.
Even after they get a book deal, many authors are surprised to find the majority of the marketing depends on them. Get to know the publishing industry and what kind of writing sells and can be marketed and you will save yourself a lot of time and effort in the long run. Keep up with what’s hot by reading Writer’s Market, Goodreads or Script. Knowing the publishing field also means knowing what rights you have as an author.

Make friends with Google+ and Twitter and network.
As a good writer, you already have the ability to write concise, interesting, and funny prose. That’s all social media is. It should be a breeze for you to build a following of people that includes literary agents and book editors that can assist you in getting the word out about your work, or offer you a deal if you don’t have one. Don’t use this as a chance to hit them over the head with your book, yet demonstrate what a good writer you are and they will want to read it on their own.

Get to know the E-publishing route.
Do it like the pros do and tap into the e-publishing market, because it works.  And for an unknown like you, it might just be the best way to get your work in front of people. E-publishing is one way to get your material into a professional, digital format that can be downloaded. Learn how to use Adobe Acrobat or similar software – or hire an e-book formatter to have your work listed on the Kindle, iPad, Sony Reader etc. – but only after it is well edited!

Create your own website & blog
It shows far more professionalism if you have your blog on your own website. Purchase a copy of “Teach Yourself Dreamweaver” and download a trial version of Adobe software. Consider making chunks of your writing available for free on your site, and don’t sell ads, it just looks plain cheap.  Know how to operate a digital store.  Paypal is the industry standard for accepting payments, but you’ll also need to make arrangements to accept the major credit cards. And to protect your customers, learn how to use https.

Maximize web traffic and sell online.
Since you don’t have a personal SEO (Search Engine Optimization) employee, you will need to learn how to maximize your visibility on search engines by using clear and accurate keywords in your site title, description, and body. The way to move to the top of the search list is to have lots of other sites linking to your page; submit your web pages to various sites that deal with your topic and encourage them to link their readers to you. Tips how to get more inbound-links.

More about Search Engine Optimization:
https://savvybookwriters.wordpress.com/2011/12/10/23-questions-google-is-asking-you/
https://savvybookwriters.wordpress.com/2011/08/12/thanks-joel/

Create a media kit and videos.*
Microsoft Publisher is all you need to make a professional press kit to send out to newspaper and magazine editors, radio and TV journalists, agents or publishing houses. Include in your materials the market research you have done to show how many readers could profit from your new book, and include the best bits of material from the work. Find the right balance between providing enough pertinent info and overwhelming the audience with data.
Rent or buy an inexpensive camcorder or just use your laptop webcam. Shoot an introductory video  of yourself for your site and your latest book project, or upload a highlight reel to YouTube of key points in your work. Keep it simple. Don’t zoom in and out, don’t use lame screen wipes, and don’t sound like you are reading from a script.

Brand yourself as a writer.
Establishing yourself and your writing as a brand involves knowing what your core strength is. Create your “Elevator Pitch”  to convince readers why they should get your book.  Be available for: an interview for a blog or a neighborhood weekly, a “local authors” day at a small bookstore, or a speaking engagement across the country.  It may not be easy first, but being upbeat and on your game at all times requires work. Traditional media outlets like radio and TV are turning more and more towards the new class of internet writers and bloggers. If a TV show or radio program calls, wanting to interview you, you will need to be prepared to be beamed into millions of homes around the world. Do your homework and watch how other authors and writers handle their interviews.

To get more ideas and inspiration learn about “Book Marketing on a Shoestring” 

With the tools described here, and using social media, your book marketing doesn’t require any financial investment. Depending on your level of involvement, it may demand lots of time commitment, at least in the beginning. Yet, as more you use these marketing tools, as faster you can handle them and as more visitors and buyers you will get.

* Read even more how to create a book trailer in the brand new e-book: ***** 111 Tips to Create Your Book Trailer ***** featuring valuable tips and links to video tutorials, free music downloads and free images, available on Amazon:  http://www.amazon.com/dp/B008Y15YYO

Good luck for your book’s success!

And as always, please comment with even more marketing ideas for your book. Thanks.

 

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