Tag Archives: Association of American Publishers

Ebook Sales Up 117%


Gary McLaren wrote in

“The Association of American Publishers (AAP) is reporting today that e-book sales grew by an estimated 117.3% for the year of 2011. For the US publishing companies who report revenue to AAP, e-books (excluding the religious category which is tracked separately) generated revenue of $969.9 million during 2011 compared to $446.3 million in 2010.

2011 was not such a good year for print books however. Adult trade hardcover ($1,293.2m) and paperback ($1,165.6m) fell 17.5% and 15.6% respectively.

E-books have now grown by more than 100% for three consecutive years.

Keep in mind that this data relates to the US market and only reflects those publishers who report sales data to Association of American Publishers. The e-book market is considerably larger than that when all of the smaller and independent publishers are taken into account, and especially if all countries were included in one report.

With such exponential growth it is difficult in the graph above to see the values of e-book sales in the earlier years of 2002 through 2005. Another chart shows e-book revenue growth as reported to AAP for the past 10 years.”


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How Many Books Have Been Sold?

Book Staple

In 2009 the number of books published by the big six traditional commercial publishers in America was 302,000, a number that had been holding steady for many years.  
In 2010 there was a modest 5% growth to 316,000 titles.

Print On Demand titles, which didn’t even really exist 10 years ago, shot up from 1,033,000 titles in 2009 to 2,776,000 in 2010.  It seems like almost everyone is a published author now, almost tripling the number of self-publishing.

Since 2008, e-Book sales have went up by 1039.6% (more than 300% in a given year), while revenue in the same period was also increased by 1274.1%!

E-books vs. Print books
The question about e-books is not if they will pass print, but when.  The short answer is … not yet, but we’ll have a much better idea in January.  Buzz around the young format has been building since the first mass-market e-Reader, the original Kindle, sold out in less than six hours in 2007. Amazon, which has estimated it holds over 70% of the ebook market, has stayed in the spotlight with new devices like the Fire tablet.

Amazon said in May that its digital books were outselling its print books, some pointed out that the company’s numbers refer only to unit sales, which could easily be swayed by the thousands of cheap titles available, many for less than a dollar. In July, Amazon said its Kindle store had 950,000 books on offer – 800,000 of which were $9.99 or less.

The Association of American Publishers, whose membership includes the country’s major publishing houses (only!  not counting smaller presses or POD), released a report on the first five months of 2011, showing that ebook sales had risen to about a fifth of the overall pie during that span, soaring 160% in five months, while total hardcover and paperback sales were both down nearly 20%.

The trend will accelerate as more readers buy dedicated e-Readers as well as tablets and phones that can display the books, which is why this holiday shopping season is important. Analysts have long held up $100 as the line for general acceptance for such devices, and while Amazon’s $199 Fire tablet has drawn much of the attention because of its matchup with the iPad, the company’s two new kindles are $79 and $99 when purchased with advertising.



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