James Altucher, Author of “The Happiest Person Alive” or “Trade Like Warren Buffett”, formerly published by such traditional houses as Wiley and Penguin wrote in one of his blogs:
Publishers claim they do a lot of marketing for you. That’s laughable. Publishers do nothing to help 95% of their authors to build their platforms and their own brands. This would increase author loyalty and make the lack of a meaningful advance almost worth it.
I’ll give you a quick example. I have published seven books with major publishers. The majority of books now are sold through Amazon. Not a single one of my former publishers told me I can log into:
- Amazon’s Author Central
- create an author’s page
- link my author’s page to my blog
- upload a Video
- have my Twitter feed in there
- have an FAQ in there
and all the other basic tools Amazon uses to market your book.
Why? These are the world’s biggest booksellers. Why wasn’t I told about a basic marketing platform that I could use? I just learned about it last week after writing books for eight years. Now I have it all hooked up and I have a feeling I have only begun to explore the Author Central area and what Amazon can do for me.” Read all the other reasons why James Altucher self-publishes:
If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar
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