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12 Amazon “Countries” in One Link

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World

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With the limited 140 characters on Twitter for example, character space counting is necessary.  To reach your potential worldwide readers, you have to tweet the link for each country separately. For some reason Amazon divides the world by countries and has separate platforms for each country, the wonderful Word-wide-Web seems not to exist for them…

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Great Amazon Link Shortener
A smart software developer created a program that lets you send out one link, and no matter where your readers are, they come to their own countries’ Amazon website, even though you give the link as viewbook …. It works great. Try it out with our own Amazon sales link. Just sign in with the developers site: http://www.booklinker.net/

Viewbook provides you with a link, which sends the customer to the Amazon site in your country, via their (viewbooks) site. It is a seamless process, and the customer doesn’t realize that it is happening. This is great for using on Twitter, as it does not matter where your potential customers live, because once they click on your link, they’ll be taken to the most appropriate Amazon store.
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Track the Progress of Your Link
Another great feature provided by Viewbook.at is the ability to track the progress of your book links.  Each link you post on Social Media gives you an estimate of how many clicks the books are receiving, and the countries they are coming from.  Two more companies currently offer a similar service: SmartURL and Georiot.

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Even if You Don’t Use Their Distribution Service…
Books2read.com
links to: Amazon, Apple iBooks, Kobo, B&N Nook, Google Play, ScribD, 24Symbols, Thalia, Inktera, Smashwords, Baja LIbros, Playster, Blio, Bookmate, Browns Books for Students, Casa del Libro, Family Christian, Hive, Buch.de, BOL.de, DriveThruFiction, Indigo, Angus & Robertson, Bücher.de, FNAC, Hugendubel, Libris, Livraria Cultura, Mondadori, Rakuten, WHSmith, BOL.com, Eason, eBook.de, Gandhi.mx, LaFeltrinelli, Overdrive etc.

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Pro and Con’s
Yes, the service is free, or at least almost, as  Booklinker.net is an Amazon affiliate and this way they receive a tiny commission from Amazon, for a $2.99 book about 6 cents.  If the customer orders more items within 24 hours through this initial Viewbook link certainly more.  However, if you are an Amazon affiliate, you will not receive small  commission on the sale of your book – will receive this tiny amount (approx. 6cents) for their great service.

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To Link or Not to Link?
On the other hand: you might even sell more, as more potential readers are learning about your book by way of the “translation” of your sales page link. Your royalties will not be affected in any way. This single global link to many countries is really a superb invention, reducing lots of customer barriers, and it might improve your overall sales a little bit. There is some discussion on the Internet about Viewbook’s affiliate programs, on the other hand, if customers order free or 99cent books through referral of BookBub and similar services.  BookBub receives a commission too – on top of the hefty ad fees they charge for sending out a newsletter with advertisers’ book campaign info with a single click. That’s all they do!  I have never heard someone on the net discussing these affiliate commissions.
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I personally think the “worldwide” link helps book sales a lot.  And you can certainly use both links, your “old” ones from Amazon for each country and the “worldwide” universal links.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing:  We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,030 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, and Tumblr.
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The Power of Book Trailers for Your Book Sales

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You might have read my e-book 111 Tips to Create Your Book Trailer where I explained:

Book trailers are one of the best ways to introduce your book to millions of readers worldwide. Learn how to plan, create and most important: market your video which is step for step shown.
e-book $2.99 on Amazon

In the following graphic the business side of book trailers and video content is shown, and how much power and influence video has in marketing:

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The Power of Video for Small Business

Explore more infographics like this one on the web’s largest information design community – Visually.

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Check out our tips for free music, free graphics and images and free video hosting sites on our blog http://SavvyBookWriters.com/blog. Just type in your search words and the articles will appear. And don’t forget to post your video(s) on your Amazon and Goodreads site and on Google+ and other Social Media sites.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,030 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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Disappointing Results and a Scandal: Amazon’s Withdrawal

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Road-Closed

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Promoting local public libraries since fifteen years, and running a great website, PublicLibraries http://www.publiclibraries.com/  reported about Amazon’s withdrawal from becoming a big trade publisher:  “Amazon is toning down its plans to become a full scale publisher. The retreat from publishing appears to be a result of black listing of author’s signed with Amazon by brick and mortar book retailers.”

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Opposition from Bookstores
“Amazon has struggled to gain traction for its publishing division. It appears that Amazon underestimated the amount of opposition that it would experience from the traditional publishing and book retailing world. Major book retailer Barnes & Noble refused to carry any of the titles published by Amazon. Amazon has also had trouble attracting major authors to its division.”
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Disappointing Results and a Scandal
“Authors that have signed with Amazon have experienced disappointing results. Amazon’s first big title, Penny Marshall’s My Mother Was Nuts, performed poorly in print sales. This was largely due to the fact that brick and mortar books refused to carry the Amazon title. Even the eBook edition was effectively blocked outside of the Amazon marketplace as Google, Barnes & Noble Nook Store and Apple iBookstore all refused to distribute the digital version.”

Industry Newsletter Shelf Awareness also said that “In connection with [Kirshbaum’s] departure, the most ambitious part of Amazon’s publishing operations will be scaled back. Already several editorial people have left or been let go, and Amazon has not been a factor in bidding on major books the way it had been just two years ago.”

Wallstreet Journal Online wrote: “In quick succession, Mr. Kirshbaum signed up a number of well-known writers and personalities, among them actress and director Penny Marshall and best-selling writer Timothy Ferriss. The signings worried rival publishers who were concerned that Amazon’s deep coffers would enable it to pluck many of the book industry’s biggest stars.  In January 2012, Mr. Kirshbaum’s efforts were effectively checkmated when rival bookseller Barnes & Noble Inc. said it wouldn’t put titles published by Amazon on its shelves. A number of other retailers followed suit, making Amazon a less attractive alternative for many writers and their agents. The big-name signings stopped…”

Read the whole story how bookstores and trade publishers fought back here on PublicLibraries, NY Times, Gigaom.com and PublishersWeekly.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+

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Amazon Trivia since 1994

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Forbes.com wrote recently: “A few months ago Amazon reached what its founder and CEO Jeff Bezos demurely tells me was “an interesting milestone.”  The retailing giant, so ubiquitously associated with books, then music and video, now has tens of millions of products in stock -and a majority are non-media goods: drills, dress shoes, tennis rackets and almost anything else that a human can ship. That turning point might be Bezos’ greatest accomplishment.
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How Far Amazon Has Come

by infographiclabs.
Explore more infographics like this one on the web’s largest information design community – Visually.
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Amazon Prime
After Kindle3, Amazon introduced the Prime Membership, a brilliant move. The average member makes $1,224 in Amazon purchases each year,  compared with $505 for non-Prime customers. The TIME wrote: “Membership in Amazon Prime, which offers unlimited free two-day shipping, has doubled in less than two years. Analysts predict it’ll double again by 2017.
Even more interesting than the growing Prime ranks is what Prime seems to do to subscribers. A 2010 Businessweek story stated that Amazon Prime broke even within three months of launching, not the two years predicted by its creators. That’s because customers spent as much as 150% more at Amazon after they became Prime members. Subscribers not only ordered more often, but after paying the $79 fee, they started buying things at Amazon that they probably wouldn’t have in the past. Since shipping was always speedy and free, members saved themselves a trip to the store for things like batteries and coffee beans.” “In all my years here, I don’t remember anything that has been as successful at getting customers to shop in new product lines,” Robbie Schwietzer, vice president of Amazon Prime, told Businessweek.
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See also: The Hidden Empire, Update 2013, a Slide-Share
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Former executives all have stories about Bezos’ obsessive focus on the customer – and a perfect delivery system. Read the Amazon e-Commerce Success Story by CBS – or hear it directly from Jeff Bezos’ speech.   And here is his advice for entrepreneurs:  
http://www.youtube.com/watch?v=KVZAIss-A-Y.  And who has contributed to Amazon’s success as well?  You and me!  By uploading our books to Amazon.  Let’s pad us on the shoulder too!
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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.

Please feel free to check out all previous posts of this blog (there are 840+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

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Young Readers Use Social Media to Discover Books

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Young E-Book Consumers Three Times More Likely to Use Social Media for Book Discovery reports Digital Book World.  Social media is an increasingly important discovery tool for all forms of entertainment, and the survey shows the impact it is having on the book publishing industry. 

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iPad

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E-reading consumers who use Amazon or Barnes & Noble e-readers are more likely to use online and e-book storefronts as a book discovery tool, according to new research by NextMarket Insights.

Another interesting finding is the drastic difference in the usage of social media for e-book discovery by age group:
According to the survey findings, e-book reading consumers aged 18-29 are two times more likely to use social media for book discovery than those aged 45-60, and over three times more likely as those aged over 60.

Read the whole article / Press Release at Digital Book Worlds’ website.

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11 Reasons Why You Should Offer Print Books Too

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Books-Kindle
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Last October I wrote a blog post why every author should offer print versions of their e-books. 
In the meantime I discovered even more reasons to have at least a small amount of printed books
listed.  Read on:

E-book authors might be happy with their sales on Amazon, Apple, Kobo or Barnes & Noble. You might have even turned it into an audio book. But the questions for a “real” book, paper back or hard-cover copy from conservative friends or elderly family members are nagging… And wouldn’t it be nice to walk into a Chapters or Baker & Taylor or one of these rare independent book shops and see your book in the shelf?

You will not earn a fortune, not even a living, but for a couple of months it is a nice pocket change. Only months… yes, because longer than this, barely any book will stay in the book store, unless it really is a bestseller and gets re-printed.

If you go the indie route and choose for sample the POD services and worldwide distribution through Lightning Source, (provided you have at least 3 books to be considered a small publisher) your book is printed on demand and will never get discarded (good: no-return-policy in POD worldwide distribution). See my blog from last month How to Distribute Your Book Worldwide.
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All you need is the spine / back of your cover designed and professionally formatted (graphic designer, book designer, lay-outer). To work with Lightning Source you need to have at least three books to be considered a publisher and you will not receive technical help. Using CreateSpace as a POD service is the better choice if you are not a computer geek and you have less than three books.
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Due to the high print-on-demand printing costs, you need to sell a 180-page fiction book for more than $10 to make any profit at all. Still you don’t make real money with your paper book, unless you are a marketing pro, very entrepreneurial and able to organize a small publisher business and invest in your written work and in letterpress print.
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Role models are enough out there and they will tell you exactly how to do start as a real publisher with their books and blogs – from Dan Poynter, Aaron Shephard to John Kremer, Joanna Penn and Joel Friedman. Author David Gaughran wrote in one of his blogs: Making Money from Paperbacks  “I was really slow to see the potential in print, and it was probably the biggest mistake I made over the last year.”
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But then again: Why on earth should you go with a paper edition of your e-book?

  1. The majority of book buyers still chooses printed books at the moment (that will change)
  2. You can give out review copies to newspaper/magazine or book blog reviewers
  3. To be hosted at local media / TV interviewers who want to show a copy of your book
  4. To sell your book easier to libraries
  5. To participate in a Goodreads giveaway
  6. To sell your book to those who really don’t want an e-Reader or just love paper books
  7. If you write non-fiction it is almost a must to offer it in paper as well
  8. You have an ISBN number and can get listed with Bowker at worldwide bookstores
  9. Physical books are just nicer to give on Christmas – unless you put an e-book on a new e-Reader and wrap it
  10. To sell more e-books! Yes – because they seem to cost so much less in comparison…
  11. To list your book in more categories / genres on Amazon: per book type you are allowed to choose two categories / genres. Two print and two digital versions – which increases your books’ visibility and also shows you exactly in which genre you have the most success.
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And last but not least: Think hurricanes or other reasons for power outage. I know e-Readers have batteries. But guess what: just yesterday my Kindle went dead and needed to be re-charged! With heavy thunderstorms around the house due to hurricane “Sandy”, I did not want to plug it in – and instead I read a paper book surrounded by lots of solar lamps and candles.

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 570 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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3 Marketing Tips for Your Amazon Book

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Already have an Author Central  page on Amazon.com? Terrific, it’s a great start for your author brand on the internet!  Now to your next steps for maximum exposure: create your very own author website:

Your personal website AND your Amazon Author Central page work together and will help you to build your credibility as an author. Google, Bing, Yahoo and other search engines take the information from these two websites – which helps your name to come up every time when online visitors are searching for the subject of your book or for your author name. Moreover it is one important step in building your author brand and your platform. Read more about author brand and platform here.

This is a very good chance to tell readers something interesting about yourself, include any details about your (writers) background, awards, other books you have written and personal details customers might want to know. Your author photo should be a professional, high-resolution image for quality display. You can share your book trailer, video interviews, book signing videos or the new Google Search Story trailers with readers. Your videos should focus on specific features of your books or your experience as an author.

IMPORTANT: Use the same words and language on both your Author Central page and your personal website. Key word consistency is essential to assure you are optimizing your search engine results.
The links to and from your Amazon Author Central page to your personal website and your book’s page will tell search engines that your book is relevant to people searching either for you or the content of your book.

A web page or blog and an author website on Amazon’s Author Central are the marketing basics for every writer. Don’t delay creating these.  When writing a guest blog (e.g. for this blog) do include links to your websites.

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If you enjoyed this blog post, please feel free to check out all previous posts (there are more than 520 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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