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5 Tips for a Successful Google+ Presence

25 Feb

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Your presence at Google+ means you are high-ranked from the very moment you post something on your Google+ timeline, your Google+ author and book pages, and certainly when you post on Google+ community pages, even when you re-post and comment on other Google+ posts.

Treat Your Google Plus Page Like a Micro Blog, and Post Valuable Content wrote Stephen Walsh at Entrepreneur.com
Don’t just comment and “Plus One” the content of others. Post your own engaging content.  Make sure you are updating your Google Plus page on a regular basis. The content needs to be exclusive, valuable, and compelling, both in terms of visuals and substance. Knowing that Google Plus posts are searchable, you should treat them like a micro blog (and a very powerful one at that). For your business page, you should keep the content strictly on topic, but you can use your personal profile to post content on other areas of interest.

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64 Google+ Content Strategies [Infographic]

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  1. Use Hashtags on Google+ Too
    Just like Twitter, Google+ offers #hashtag benefits to make searching for topics easy. It’s a great way to get found, not only inside Google+, but in the larger world of Google search. If you create a separate page for each of your books and post frequently there, using keywords and #hashtags, your books will appear prominently on Google’s Search Engine – making it easy for potential readers to find you.
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  2. Link to Your Blog Posts
    As the main search engine Google indexes and ranks its own site much higher than any other content. Google+ posts are easily indexed by Google search, and unlike tweets or Facebook posts, are treated much like regular web pages. Whenever you have a new blog post, link to it from Google+, and make that post public. By doing this, you have made your post publicly available both inside Google+ and in Google search results worldwide.
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  3. Want Engagement? Write Resource-Type Articles
    Google+ posts that receive the most comments are resource-type articles with a lot of links. Those covering Google+ how-to information are heavily shared, along with any tutorials. Write a killer post and link back to your own blog for additional resources. Use #hashtags with relevant topics so it’s easily found, and you have created an outstanding resource that will get you noticed, and will increase traffic to your blog.
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  4. Connect Your Profile With Your Blog’s Homepage
    The first step in getting results from Google+ is connecting your profile with your blog’s home page. This is the gateway step to claiming your content in the eyes of Google. It will also go far in generating incredible results, including displaying your photo next to your blog post links and a Wikipedia-style profile listing in Google search results whenever anyone searches for your name. For WordPress blog publishers, there’s a very easy way to accomplish this. Google+ shows you how to use Google+ “Direct Connect“.
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  5. Display Your Photo in Google Search Results
    All you need is a Google+ page, and to connect it to the home page of your blog. See how important that #1 step was? Your photo will eventually appear next to your blog posts in Google search results, proofing your are the legitimate author of this content.

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What the Plus?
Take the time to learn Google+ (e.g. with Guy Kawasaki’s book What the Plus?) and engage with your community there. You’ll see results far beyond what any other social network can offer: both social engagement within Google+, and Search Engine Optimization (SEO) in Google.

Free Copies of What the Plus!
Courtesy of Google. Please share this post, so as many people as possible can get a copy. Read also a short description: How to Get More Followers on Your Google+ Page.

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One response to “5 Tips for a Successful Google+ Presence

  1. Mike

    March 12, 2014 at 10:57 am

    “Connect Your Profile With Your Blog’s Homepage” Nice tip. I’ll start doing that. Thank you.

     

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