How to Overcome these Contrasts?

02 Dec




Being creative and on the other hand to manage all the publishing and book marketing tasks? How can authors live with these contrasts:  Being creative is a gift and can barely be trained, however to learn all about publishing and book marketing is just a question of time and patience and can be done well.  Writers often excel at one or the other, but are more than capable of doing both!

Creative Business People
That’s not a paradox, as book marketing is a very creative endevour.  Authors need creative ideas:

  • to evaluate their competition and potential readers,
  • to set up their marketing plan,
  • to create posts and tweets,
  • to write blog and website content,
  • to write articles for newspapers and magazines
  • to take images for their online presence,
  • to create blurbs, author pages, elevator pitches,
  • to write queries to editors, agents or publishers

Being an Introvert vs Working with Others
Writers have a profession where they are working alone, writing for hours, deep in their thoughts. And then they have to go out and

  • be present at book signings,
  • speak to readers in person or in groups,
  • network on Social Media
  • collaborate with editors, designers etc.,
  • discuss with agents, printers, or e-book formatters

Authors Can Do Both
Success demands both: A well-written book and a savvy book marketer. Building a daily plan and adhere to it like the success of your business depends on it – because it does! You can do it all yourself. But you don’t have to. With a little help from professionals, you’re free to more easily find your balance that allows you to do what you do best, and do it even better.
Successful people in every field are always growing. Mostly through reading, independent study, or by attending seminars, workshops and conferences.  Writers, building their career, have numerous ways to keep learning and growing.

Making a living from writing needs sometimes to gracefully blend art and commerce. Sharing their writing with others, needs creating in the first place.  Adjustments to a writers thinking might be necessary, in order to be able to sell the writing, but is usually well worth it. And it is necessary too, no matter if you self-publish or go with a trade publisher.




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One response to “How to Overcome these Contrasts?

  1. Sabrina Giles

    December 2, 2013 at 9:05 am

    Haha I seem to be having trouble with both. I’ve had writer’s block for some time now and I’m having trouble really getting in there in the social media. It just seems to me that everyone I’ve seen already has friends and has had these friends before they started? Well I don’t know any other writers, I don’t really know anyone online. I guess it’s just intimidating is all, like I’m the new kid in the community and everyone’s into their own thing. I don’t know. I don’t want it to seem like I’m whining or anything, I’m just having a bit of trouble is all.


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